In an effort to build distance from their cigarettes, tobacco manufacturers began buying up household name products and re-branding themselves. The most notable of these label swaps was Philip Morris becoming Altria (inspired by altruism). Many familiar family-friendly products are now tobacco company subsidiaries:
- Kraft Foods, Inc., the largest U.S. food company (Oscar Mayer, Jell-O, Post cereals, Maxwell House), and Miller Brewing Company, the no. 2 U.S. brewer (Miller, Red Dog, and Lowenbrau) are owned by Philip Morris Co.
- R. J. Reynolds owns 80.5% of Nabisco Holdings Corporation (Oreo, Ritz, Snackwells).
- Loews Corporation (owned by the Tisch family of Lorillard fame) owns CNA Financial, Loews Hotels, and Diamond OffShore Drilling
Video clip of television advertisement
Produced by the California Department of Public Health