Cartoonists Take Up Smoking Logo Square
Divide Line Narrow

Joseph Califano, Jr.

  • On January 11, 1978, the fourteenth anniversary of the publication of the first Surgeon General’s report on smoking and health, Secretary of Health, Education, and Welfare Joseph Califano, Jr. launched the federal government’s first campaign to prevent teenagers from taking up cigarette smoking and to encourage existing smokers to stop.
  • Until 1975 Califano had smoked as many as three packs of cigarettes a day, but he kicked the habit at the request of his then 11-year-oid son, Joe. “It was September, and I asked him what he wanted for his birthday.” he told The New York Times. “He said, ‘I want you to stop smoking.’ ‘No, seriously,’ I said. ‘What do you want for your birthday and for Christmas?’ And he repeated that wish.“Joe’s now a surgical oncologist and director of the Head and Neck Cancer at the University of California at San Diego.”

    (Personal communication with Joseph Califano, Jr, June 13, 2019)

Women Who Smoke Featuring Joseph Califano

News Story
CBS News

Joseph Califano, Jr. Interviewed by Alan Blum, MD


Joseph Califano Jr. on Surgeon General Luther Terry

Video Clip
50th Anniversary Symposium on Smoking and Health

Divide Line Narrow

Califano Dares Tobacco Industry

Maitland Zane
San Francisco Chronicle

HEW’s Califano Finds His Anticigaret Drive Burns Up Many People

Wall Street Journal
May 1, 1978

Califano Crusade Goes Up In Smoke

Rudy Abramson
The Los Angeles Times
October 12, 1978

Califano Criticized But Virginia Slims Slammed

Press Release
Doctors Ought to Care
January 10, 1978

Obstacles to Preventing Teenage Smoking

Alan Blum and Joseph Califano
New York State Journal of Medicine

Divide Line Narrow

Califano Jousts with Tobacco Industry

Bill Deore

“You’ve Come a Long Way Baby!”

Bill Garner
The Commercial Appeal

“It Proves Smoking Is The Most Dangerous This Anyone Can Do Today!”

Jerry Robinson
Life with Robinson

Dangerous to Your Civil Liberties

Edward Gamble
Nashville Banner

Tobacco Industry & Califano

Tony Auth
The Washington Post

Herblock Cartoon They Keep Talking About Life Death 1

They Keep Talking About Life and Death!

Herb Block
The Washington Post
January 12, 1979

© Copyright - The Center for the Study of Tobacco and Society