Cartoonists Take Up Smoking Logo Square
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Diversification

In an effort to build distance from their cigarettes, tobacco manufacturers began buying up household name products and re-branding themselves. The most notable of these label swaps was Philip Morris becoming Altria (inspired by altruism). Many familiar family-friendly products are now tobacco company subsidiaries:

  • Kraft Foods, Inc., the largest U.S. food company (Oscar Mayer, Jell-O, Post cereals, Maxwell House), and Miller Brewing Company, the no. 2 U.S. brewer (Miller, Red Dog, and Lowenbrau) are owned by Philip Morris Co.
  • R. J. Reynolds owns 80.5% of Nabisco Holdings Corporation (Oreo, Ritz, Snackwells).
  • Loews Corporation (owned by the Tisch family of Lorillard fame) owns CNA Financial, Loews Hotels, and Diamond OffShore Drilling
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“He’s Back”

Video clip of television advertisement
Produced by the California Department of Public Health
2000

2003 01 30 NY Times Altria Ad What Is Altria 1

Advertisement
The New York Times, page A7
January 30, 2003

1985 07 NYSJM Diversification in Tobacco Industry

“Diversification in the tobacco industry”

Journal article by Alan Blum, MD
New York State Journal of Medicine, vol. 85, no. 7, page 328
July 1985

1990 04 13 ALA Update Details Report on Diversification in Tobacco Industry

“Tobacco Industry Conglomerates: Report on Diversification in the Tobacco Industry”

Report by Alan Blum, MD
Update Details, a weekly publication of the American Lung Association national office, vol. 13, no. 15
April 13, 1990

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Toles Cartoon PM Changes Name to Altria 1

Tom Toles of The Washington Post
The Buffalo News
2001

Stayskal Cartoon Tobacco Made From Oreos 1

Wayne Stayskal
Tampa Tribune
2000

Anderson Cartoon PM Diversification 1

Kirk Anderson
Capital Times (Madison, Wisconsin)
October 1990

“I’m sure cartoons had an important impact on my adolescent views of smoking. Mad magazine had plenty of anti-smoking messages; even Wacky Packages told grade schoolers that smoking was for morons. Imagine the social good that could be unleashed if Mad and comic books replaced all school textbooks. A Utopia through cartoons is within our reach!” ~ Kirk Anderson

2000 Rob Rogers Pitsburgh Post Gazette I knew Philip Morris purchase of Nabisco would be a bad idea

Rob Rogers
Pittsburgh Post-Gazette
2000

1985 Stayskal Cartoon Dunk Cig in Milk 1

Wayne Stayskal
Tampa Tribune
1985

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