Medicine and Health
- In 1946, R. J. Reynolds Tobacco Company introduced a campaign based on a survey of 113,597 physicians that claimed, “More Doctors Smoke Camels” than any other cigarette. This theme was repeated on radio, in the lay press, and in medical publications.
- Tobacco companies routinely advertised in medical journals such as the Journal of the American Medical Association. By 1942, the major cigarette manufacturers were exhibitors at major medical meetings including the annual convention of the American Medical Association (AMA).
- Cigarette advertising continued to appear in the Journal of the American Medical Association (JAMA) until 1954, four years after the landmark reports on smoking and lung cancer by Doll and Hill (British Medical Journal 1950;117:39-48) in England and Wynder and Graham (JAMA 1950;143:329-36) in the United States, and 13 years after the comprehensive review of smoking and lung cancer by Ochsner and DeBakey (Archives of Surgery 1941;42:209-258). As recently as 1983, a cigarette advertisement with the slogan “Carlton is lowest” (in carcinogenic “tar” and nicotine) appeared in a mass-circulation medical publication, Physician East.