- The First 200 Years
- Sports Sponsorship
- The Essence of New York
- Mass Media
- Anti-Smoking Efforts
- Where Things Stand
Climax and other Popular Brands...
Advertisement touting Lorillard’s brands of “Tin Tag Plug Tobacco”
Debuting in 1914 Lorillards Magazine was an illustrated magazine featuring humor, stories and advertisements exclusively for Lorillard tobacco products.
Presenting Charlie Chaplin
Old Gold Cigarette Advertisement
Broadway casts its vote for "O.G."
Advertisement for Old Gold
The American Rifleman
Double-Mellow Old Gold’s Puzzle Contest
Old Gold Advertisement
The World’s First Tobacco Advertisement
“True in 1789 …true today”
Union Leader Advertisement
P. Lorillard Company
Old Gold Variety Show: Featuring Herbert Marshall
Envelope from the P. Lorillard Company touting a sponsored variety show on the “NBC Blue Network” which would later become the American Broadcasting Company (ABC)
December 2nd, 1941
We give medical claims the old soft shoo!
“But Old Golds always give you a Treat instead of a Treatment”
Light an Old Gold...
“instead of a throat treatment!”
Dennis James & the Old Gold Dancing Pack
Often referred to as “The Dean of Game Show Hosts”, Dennis James was a fixture on early American television and a spokesperson for Old Gold
No song and dance about medical claims...
Old Gold Advertisement featuring the dancing pack form the television shows “Stop the Music” and “The Original Amateur Hour”
Where I come from more and more folks say...
Herb Shriner touting Old Gold as “less irritating” and “being easier on the throat”
“For a Treat instead of a Treatment!” – Old Gold, Health Claims, & Television
New York City was the center of the early television age and cigarette companies sponsored many popular programs, a tactic perfected during the rise of commercial radio a generation earlier. Lorillard was no exception and the company used its sponsorship of popular programs to tout Old Gold as a mild and less irritating cigarette in these ads and promotional items.
“The crowning taste treat of all king size cigarettes”
Video clip of Old Gold in-studio advertisement featuring two performers in cigarette pack costumes
America’s Oldest Tobacco Company...
An advertisement heralding Lorillard’s 200th Anniversary
The New York Times
April 3, 1960
Your voice of wisdom says Smoke Kent
Advertisement for Kent’s revolutionary Micronite Filter cigarettes, Micronite contained asbestos a deadly carcinogen.
The Saturday Evening Post
Lorillard and Tobacco 200th Anniversary
Hardbound Book chronicling the History of the P. Lorillard Company
Old Lorillard Snuff Mill
Illustration of the Lorillard Snuff Mill which still stands in the New York Botanical Garden