CSTS NYC MTA Logo

Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

The Marlboro Cup, Marlboro Grand Prix, and Marlboro Invitational Handicap

BTBA NYC

Circumventing the Broadcast Ban on Cigarette Advertising Through Sponsorship of
Sporting Events in New York City That Were Nationally Televised (0:43)

“Marlboro Salutes World Cup 1994”

Photograph of huge promotional soccer ball for Philip Morris’s Marlboro cigarettes

1994

Marlboro Cup Pennant

Promotional item for Philip Morris’ Marlboro cigarettes-sponsored soccer event at the Meadowlands, New Jerseyt

1994

Marlboro Grand Prix

Cover of an advertising supplement for Philip Morris’s Marlboro cigarette-sponsored Grand Prix auto racing event at The Meadowlands, New Jersey
The New York Times Magazine

1989

Marlboro Grand Prix

Centerfold advertisement for Philip Morris’s Marlboro cigarettes in advertising supplement
The New York Times Magazine

1989

Marlboro Grand Prix

Advertisement for Philip Morris’s Marlboro cigarettes-sponsored 1988 Marlboro Grand Prix at The Meadowlands, New Jersey

Young auto racing fan at the Marlboro Grand Prix at The Meadowlands standing next to the Marlboro Indy Car

Photograph by Alan Blum, MD

July 24, 1988

“The Marlboro Cup ’74–Thoroughbred Race of the Year”

Advertisement for  Philip Morris’s Marlboro cigarettes-sponsored thoroughbred racing event at Belmont Park, Queens, New York City on
September 14, 1974

“Marlboro Breakthrough for Racing”

Article by Joe Hirsch
Daily Racing Form

September 13, 1986

“‘Tomorrow’s Your Lucky Day’–The Marlboro Cup”

Advertisement for the New York Racing Association Inc.’s thoroughbred racing event at Belmont Park
New York Times

1985

“Turkoman…”

Advertisement for Philip Morris’s Marlboro cigarettes-sponsored Marlboro Cup thoroughbred race
Belmont Park Official Program

September 20, 1987

“Turkoman finished strong to win in ’86.”

Example of description mentioning Philip Morris’s Marlboro cigarettes-sponsored Marlboro Cup thoroughbred race
Belmont Park Official Program

September 20, 1987

Belmont Park – The Marlboro Cup

Advertisement for Philip Morris’s Marlboro cigarettes and The Marlboro Cup thoroughbred race
Belmont Park Official Program

September 20, 1987

Belmont Park – The Marlboro Cup

Advertisement for Philip Morris’s Marlboro cigarettes and The Marlboro Cup thoroughbred race
Belmont Park Official Program

September 13, 1986