Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

Books

BTBA NYC

Cigarette Ads in Paperback Books (0:33)


The Peril Ahead/ Kent advertisement

Book, front and back covers
John Creasey
New York, NY: Popular Library
1969

The Executioner/ True advertisement

Book, front and back covers
Don Pendleton
New York, NY: Pinnacle Books
1974

The Deadly, Deadly Art/ True advertisement

Book, front and back covers
Gilbert Ralston
New York, NY: Pinnacle Books
1974

I Come To Kill You/ True advertisement

Book, front and back covers
Brett Halliday
New York, NY: Dell Publishing Co.
1975

At least one cigarette company caught on to the growing popularity of paperback books. In the 1960s Lorillard purchased advertisements in the middle of best-selling paper backs including such great titles as I Come to Kill You or The Deadly Deadly Art or The Peril Ahead, ironically with ads for Kent and True.

“One footnote of interest…”

Letter to Alan Blum, MD from Quick Fox editor-in-chief Jim Charlton on placement of cigarette brand mentions in teen romance novels
May 20, 1981

I also learned from the editor of a small publishing company that Del, which was the publisher of those same paper backs, had a contract with a writer of teen romance novels to include mentions of cigarette brands.

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BTBA NYC
 
I saw it in The Times Ad pitch
Wall Street Journal 1982 Merit full page  2
cosmo 1
resolute smokers
1969 The Peril Ahead Front Cover Kent Ad
Lucy color ad for Philip Morris 1953
lot of money in marlboro 1987 ad 1