Big Tobacco in the Big Apple
How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism
The American Tobacco Company
“Reach for a Lucky Instead of a Sweet” (1:15)
Catalogue of Presents for Tobacco Tags and Coupons
The American Tobacco Company
1916
The Famous Original Cigarette
Advertisement for Sweet Caporal Cigarettes
1916
“keeps your throat cool all day long…”
Advertisement for Sovereign Cigarettes
1916
“Perfect Satisfaction”
Advertisement for Mecca Cigarettes
1916
11,105* doctors say Lucky trikes prevent throat irritation
Advertisement for Lucky Strike in The Literary Digest
November 12, 1927
20,679* Physicians Say “Luckies are less irritating”
Advertisement for Lucky Strike Cigarettes
To keep a slender figure
Advertisement for Lucky Strike Cigarettes
1929
Physicians and Physiques – Lucky Strikes
“Do you think from your experience with Lucky Strike cigarettes that they are less irritating to sensitive or tender throats than other cigarettes, whatever the reason?”
This question posed to physicians became the basis for Lucky Strike’s claim that “Luckies are less irritating” and provided protection for the throats of smokers. These advertisements also cite singers and performers who were said to prefer Lucky Strike for its promise of “no possible injury to their voices.” Lucky Strike ads also assert that cigarettes will help maintain a “trim” or “slender” figure. These medical claims were a staple of cigarette advertising for many years.
“Reach for a Lucky when you crave something sweet”
Advertisement for Lucky Strike Cigarettes in The Literary Digest
1928
The spirit of youth
Advertisement for Lucky Strike Cigarettes
1930
“Coming events…”
Advertisement for Lucky Strike Cigarettes
1930
Fifth Avenue, New York
Letter to Mr. James W. Taylor, Jr. declining an idea to illustrate the “toasting” process for an advertising campaign.
August 11, 1932
The “All American Team”
Advertisement featuring a football team of American Tobacco Company Products Bull Durham, Tareyton, Lucky Strike, Hit Parade, Pall mall, Half and Half, LaCorona Tony’s 5-Pack, Pantelas, and Roi-Tan in The Tobacco Leaf
November 29, 1958
Your LUCKY STRIKE Hit Parade
Your Hit Parade was a forerunner of the contemporary Billboard Countdown for popular music, another example of a cigarette company on the leading edge of mass-media.
1936
“Coming events…”
Advertisement for Lucky Strike Cigarettes
1930
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