Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

Joe Cherner and Smoke-Free Educational Services

A Leader of Anti-Smoking Campaigns in New York City (1:28 / 0:40 / 0:20)

BTBA NYC

Joe Cherner - Video Library

“Come to where the cancer is.”

1989 Come to where the cancer is re

“Come to where the cancer is.”

Winning counter-advertising entry
1989

“I LOVE SMOKEFREE NY!”

smokefree nyc button

“I LOVE SMOKEFREE NY!”

Button
Circa 1998

Kids Say Don’t Smoke: Posters From the New York City Pro-Health Ad Contest

Smoke free Poster contest book

Kids Say Don’t Smoke: Posters From the New York City Pro-Health Ad Contest

Book
Andrew Tobias
New York, NY: Workman Publishing Company
January 28, 1991

“Sticking it to tobacco ads”

1991 Sticking it to tobacco ads

“Sticking it to tobacco ads”

Article
New York Daily News
May 6, 1991

“Strike out Shea”

1993 Strike out Shea

“Strike out Shea”

Article
New York Daily News
March 27, 1993

“How ’bout Those Marlboros?”

how bout those marlboros

“How ’bout Those Marlboros?”

Article
1993

“10 Reasons for Tobacco-Free Schools”

1993 Shea lawsuit New York Times

“Billboard the target of a lawsuit”

Article
The New York Times
July 14, 1993

“Antismoking Effort”

1988 New York Times Antismoking Effort

Title

Type
Author
Publication
Month Date, Year

“10 Reasons for Tobacco-Free Schools”

tobacco free schools

“10 Reasons for Tobacco-Free Schools”

Produced by Smoke-Free Educational Services
Circa 1997

“EPA Declares Tobacco Smoke Class A Carcinogen”

1998 SmokeFree air Tobacco Smoke Carcinogen

“EPA Declares Tobacco Smoke Class A Carcinogen”

Article
SmokeFree Air, page 1
Spring 1993

“Public health advocates sue to remove Marlboro billboard from Shea”

1993 Shea Sued

“Public health advocates sue to remove Marlboro billboard from Shea”

Article
SmokeFree Air, page 1
Fall 1993

“Vallone introduces bill to restrict tobacco ads in NYC”

vallone ad restriction

“Vallone introduces bill to restrict tobacco ads in NYC”

Article
SmokeFree Air, page 1
Summer 1997

“NYC Coalition Focuses on 100% Smoke-Free Air Law”

smoke free air law

“NYC Coalition Focuses on 100% Smoke-Free Air Law”

Article
SmokeFree Air, page 1
Fall/Winter 1998

“Virginia Slime”

Virginia Slime taxi red

“Virginia Slime – It’s a Cancer Thing”

Taxi with anti-smoking advertisement
Photograph
1997

“Virginia Slime” [2]

Virginia Slime taxi blue

“Virginia Slime – You’ve Come The Wrong Way Baby”

Taxi with anti-smoking advertisement
Photograph
1997

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