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Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

Little Johnny

BTBA NYC

“Call for Philip Morris!” (0:30)

Cordially Johnny Philip Morris

Cordially Johnny Philip Morris

Autographed Postcard
1940

Johnnie Goes Places

Johnny Goes Places

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Philip Morris
1940

1940 - Advertisement - Philip Morris - Little Johnny - No Cigarette Hangover

No Cigarette Hangover

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Philip Morris
1940

1951 NY Civil Defense Commission Poster

“Little Johnny Says… Knowledge is your best defense!”

Public Service Message
Philip Morris
1940s

Little Johnny Hospital Sign

“Please Be Careful!”

Public Service Message
Philip Morris
1940s

PM Thrills 2

“Little Johnny”

Publicity Photo
Radio show program, page 2
1937

“The Trademark That Drives Like a Man”

Article
Car Life, page 59
December, 1954

LittleJohnny TIME

“Dwarf & Advertising”

Article
Time, page 40
July 4, 1938

JohnnyCallBoy PrintersInkMonthly

“Johnny the Call Boy”

Article
Printers Ink Monthly, page 67
February 1941

JohnnyLucyDesiChristmas

“Merry Christmas and all the finest to you!”

Advertisement
Philip Morris magazine advertisement featuring Desi Arnaz
and Lucille Ball
1953

throat irritation ad

“Even though you inhale, no worry about throat irritation”

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Saturday Evening Post
Philip Morris
1942

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Explore the First 200 Years with the Links Below

Or use the navigation bar to visit other sections of the Exhibition

BTBA NYC
 
Lorillard ad 1789 Lorillard and Tobacco book
Alfred Lyon The House That You Built
Marlboro NYT 1986
1950 Little Johnny Hospital Sign
NYSJM 10 1942
Use of Tobacco title page