Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

Doctors Ought to Care (DOC)

Combining Humor, Irony, and Concern for Public Health, Doctors Ought to Care (DOC)
Campaigned Against Smoking for 25 Years in New York City and Across America (5:31)

– Meeting Alan Blum, MD, and Smoking Cessation Efforts

– Taking DOC (Doctors Ought to Care) Materials to Schools

– Introduction of McSmoke and Nikki Teen

– Consumerism and Behaviorism in Anti-Smoking Activism

BTBA NYC

“‘House call’ at the Virginia Slims Tennis Tournament”

Photograph
January 10, 1978

“Country Fresh Arsenic”

Counter-advertising bus bench
1978

“‘House call’ at the Metropolitan Museum of Art”

Photograph
1983

“Miami physicians take lead in drive to curb cigaret smoking”

News story
American Medical News, page 3
February 13, 1978

“Meshugge or Non-Meshugge?”

DOC ad parody
The Jewish Week, page 3
November 25-December 1, 1994

Statue of Nicotina

Photograph
1991

“McSmoke and Nikki Teen”

Video clip of anti-smoking rap music video for children
1990

“‘I smoke for smell.’”

DOC counter-advertising poster
1978

Explore Anti-Smoking Efforts with the Links Below

Or use the navigation bar to visit other sections of the Exhibition

BTBA NYC
 
report cover
Cigarettes Peril Health  crop
1989 DOC Newsletter Tony Schwartz  p1
Koch Pushes Smoking Ban
courageous american
schwartz tn
Smoke free Poster contest book
bloomberg and gates