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Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

The Marlboro Story

BTBA NYC

From Mild as May to Macho (2:52)

“When it’s dark and rainy outside, smoke a Marlboro”

Magazine advertisement featuring biblical figure Noah
1928

“Marlboro, America’s Luxury Cigarette” [1 of 2]

Advertisement featuring a fashionably dressed woman
Life
1940

“Marlboro, America’s Luxury Cigarette” [2 of 2]

Advertisement featuring a fashionably dressed woman
Life
1940

“Merely a Penny or Two More”

Marlboro magazine advertisement
1949

“Mommy’s Marlboros”

Advertisements
Marlboro
Philip Morris
Circa 1950s

Before being promoted in the 1950s as a symbol of manliness, Marlboro had been marketed for three decades as a woman’s cigarette, with tag lines such as “Mild as May” and “Red tips to match your pretty red lips.” The rainbow of Marlboro ads below (from the popular family weekly magazine The Saturday Evening Post) comes from the post-World War II baby boom era when images of beaming infants adorned advertising campaigns for countless products.

Learn more about the targeting of children by tobacco companies and efforts to protect them in our exhibition: Kids Candy and Cigarettes

“Marlboro Country”

Magazine advertisement featuring the New York City skyline
1963

“The Marlboro Story”

Philip Morris promotional pamphlet
1970

“Marlboro Lights”

Magazine advertisement
1988

“The Tale of the Marlboro Brand” (2:13)

Video clip
Leo Burnett, advertising executive responsible for the creation of the Marlboro Man,
1972

“Come to where the flavor is.”

Marlboro advertisement
The New York Times
1986

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BTBA NYC

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