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Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

Little Johnny

BTBA NYC

“Call for Philip Morris!” (0:30)

Cordially Johnny Philip Morris

Cordially Johnny Philip Morris

Autographed Postcard
1940

Johnnie Goes Places

Johnny Goes Places

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Philip Morris
1940

1940 - Advertisement - Philip Morris - Little Johnny - No Cigarette Hangover

No Cigarette Hangover

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Philip Morris
1940

1951 NY Civil Defense Commission Poster

“The Trademark That Drives Like a Man”

Article
Car Life, page 59
December, 1954

Little Johnny Hospital Sign

“The Trademark That Drives Like a Man”

Article
Car Life, page 59
December, 1954

PM Thrills 2

“Little Johnny”

Publicity Photo
Radio show program, page 2
1937

“The Trademark That Drives Like a Man”

Article
Car Life, page 59
December, 1954

LittleJohnny TIME

“Dwarf & Advertising”

Article
Time, page 40
July 4, 1938

JohnnyCallBoy PrintersInkMonthly

“Johnny the Call Boy”

Article
Printers Ink Monthly, page 67
February 1941

JohnnyLucyDesiChristmas

“Merry Christmas and all the finest to you!”

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Philip Morris magazine advertisement featuring Desi Arnaz
and Lucille Ball
1953

throat irritation ad

“Even though you inhale, no worry about throat irritation”

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Saturday Evening Post
Philip Morris
1942

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BTBA NYC

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