CSTS NYC MTA Logo

Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

The American Tobacco Company

BTBA NYC

“Reach for a Lucky Instead of a Sweet” (1:15)

Physicians and Physiques – Lucky Strikes

“Do you think from your experience with Lucky Strike cigarettes that they are less irritating to sensitive or tender throats than other cigarettes, whatever the reason?”

This question posed to physicians became the basis for Lucky Strike’s claim that “Luckies are less irritating” and provided protection for the throats of smokers. These advertisements also cite singers and performers who were said to prefer Lucky Strike for its promise of “no possible injury to their voices.” Lucky Strike ads also assert that cigarettes will help maintain a “trim” or “slender” figure. These medical claims were a staple of cigarette advertising for many years.

CSTS NYC MTA Logo

Explore the First 200 Years with the Links Below

Or use the navigation bar to visit other sections of the Exhibition

BTBA NYC
© Copyright - The Center for the Study of Tobacco and Society