CSTS NYC MTA Logo

Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

The American Tobacco Company

“Reach for a Lucky Instead of a Sweet” (1:15)

BTBA NYC
American Catalog cover

Catalogue of Presents for Tobacco Tags and Coupons

The American Tobacco Company
1916

American Catalog Sweet Caporal

“The famous original cigarette: Ask Dad, he Knows”

Advertisement for the American Tobacco Company’s Sweet Caporal cigarettes
1916

American Catalog Sovereign

“…keeps your throat cool all day long…”

Advertisement for the American Tobacco Company’s  Sovereign cigarettes
1916

American Catalog Mecca

“Perfect Satisfaction”

Advertisement for the American Tobacco Company’s Mecca cigarettes
1916

Lucky Strike 11105 physicians

“11,105* doctors say Lucky Strikes prevent throat irritation”

Advertisement by the American Tobacco Company

The Literary Digest
November 12, 1927

“20,679* Physicians say ‘Luckies are less irritating'”

Advertisement by the American Tobacco Company

Liberty Magazine
July 5, 1930

1929 Lucky Strike Ad To Keep a Slender Figure

“To keep a slender figure, No one can deny, Reach for Lucky instead of a sweet”

Advertisement by the American Tobacco Company

TIME Magazine
1929

Physicians and Physiques – Lucky Strikes

“Do you think from your experience with Lucky Strike cigarettes that they are less irritating to sensitive or tender throats than other cigarettes, whatever the reason?”

This question posed to physicians became the basis for Lucky Strike’s claim that “Luckies are less irritating” and provided protection for the throats of smokers. These advertisements also cite singers and performers who were said to prefer Lucky Strike for its promise of “no possible injury to their voices.” Lucky Strike ads also assert that cigarettes will help maintain a “trim” or “slender” figure. These medical claims were a staple of cigarette advertising for many years.

Lucky Strike ad

“Reach for a Lucky when you crave something sweet”

Advertisement by the American Tobacco Company

The Literary Digest
November 10, 1928

“THE SPIRIT OF YOUTH…Avoid that future shadow. When Tempted, Reach for a Lucky instead”

Advertisement by the American Tobacco Company
June 1930

Lucky Strike Coming Events

“‘COMING EVENTS cast their shadows before’ (–Thomas Cambell 1777-1844)…When Tempted, Reach for a Luckie instead”

Advertisement by the American Tobacco Company
1930

LuckyStrike 1

“We have often thought of illustrating the ‘toasting’ process…”

Letter by W.E. Witzleben of the American Tobacco Company to Mr. James W. Taylor, Jr. turning down an idea to illustrate the “toasting” process in an advertising campaign.

August 11, 1932

The All American Team trade ad 1

“The ‘All American’ Team”

Advertisement by the American Tobacco Company featuring a football team of the company’s products: Bull Durham, Tareyton, Lucky Strike, Hit Parade, Pall Mall, Half and Half, LaCorona Tony’s 5-Pack, Pantelas, and Roi-Tan

The Tobacco Leaf
November 29, 1958

1936 Lucky Strikes postcard front

“Your LUCKY STRIKE Hit Parade”

Adverisement by the American Tobacco Company

“Your Hit Parade” was a forerunner of the Billboard Countdown for popular music
1936

Spirit of American art print  bdr

“Spirit of America, 1890-1990”

Centennial promotional image by the American Tobacco Company
1990

CSTS NYC MTA Logo

Explore the First 200 Years with the Links Below

Or use the navigation bar to visit other sections of the Exhibition

BTBA NYC
 
Lorillard ad 1789 Lorillard and Tobacco book
Alfred Lyon The House That You Built
Marlboro NYT 1986
1950 Little Johnny Hospital Sign
NYSJM 10 1942
Use of Tobacco title page