Big Tobacco in the Big Apple
How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism
The American Tobacco Company
“Reach for a Lucky Instead of a Sweet” (1:15)
Catalogue of Presents for Tobacco Tags and Coupons
The American Tobacco Company
1916
“The famous original cigarette: Ask Dad, he Knows”
Advertisement for the American Tobacco Company’s Sweet Caporal cigarettes
1916
“…keeps your throat cool all day long…”
Advertisement for the American Tobacco Company’s Sovereign cigarettes
1916
“Perfect Satisfaction”
Advertisement for the American Tobacco Company’s Mecca cigarettes
1916
“11,105* doctors say Lucky Strikes prevent throat irritation”
Advertisement by the American Tobacco Company
The Literary Digest
November 12, 1927
“20,679* Physicians say ‘Luckies are less irritating'”
Advertisement by the American Tobacco Company
Liberty Magazine
July 5, 1930
“To keep a slender figure, No one can deny, Reach for Lucky instead of a sweet”
Advertisement by the American Tobacco Company
TIME Magazine
1929
Physicians and Physiques – Lucky Strikes
“Do you think from your experience with Lucky Strike cigarettes that they are less irritating to sensitive or tender throats than other cigarettes, whatever the reason?”
This question posed to physicians became the basis for Lucky Strike’s claim that “Luckies are less irritating” and provided protection for the throats of smokers. These advertisements also cite singers and performers who were said to prefer Lucky Strike for its promise of “no possible injury to their voices.” Lucky Strike ads also assert that cigarettes will help maintain a “trim” or “slender” figure. These medical claims were a staple of cigarette advertising for many years.
“Reach for a Lucky when you crave something sweet”
Advertisement by the American Tobacco Company
The Literary Digest
November 10, 1928
“THE SPIRIT OF YOUTH…Avoid that future shadow. When Tempted, Reach for a Lucky instead”
Advertisement by the American Tobacco Company
June 1930
“‘COMING EVENTS cast their shadows before’ (–Thomas Cambell 1777-1844)…When Tempted, Reach for a Luckie instead”
Advertisement by the American Tobacco Company
1930
“We have often thought of illustrating the ‘toasting’ process…”
Letter by W.E. Witzleben of the American Tobacco Company to Mr. James W. Taylor, Jr. turning down an idea to illustrate the “toasting” process in an advertising campaign.
August 11, 1932
“The ‘All American’ Team”
Advertisement by the American Tobacco Company featuring a football team of the company’s products: Bull Durham, Tareyton, Lucky Strike, Hit Parade, Pall Mall, Half and Half, LaCorona Tony’s 5-Pack, Pantelas, and Roi-Tan
The Tobacco Leaf
November 29, 1958
“Your LUCKY STRIKE Hit Parade”
Adverisement by the American Tobacco Company
“Your Hit Parade” was a forerunner of the Billboard Countdown for popular music
1936
“Spirit of America, 1890-1990”
Centennial promotional image by the American Tobacco Company
1990
Explore the First 200 Years with the Links Below
Or use the navigation bar to visit other sections of the Exhibition