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Big Tobacco in the Big Apple

How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism

The New Yorker

BTBA NYC

Pioneering Critique of Cigarette Advertising by Thomas Whiteside, But Publisher Conde Nast Still Accepts Cigarette Ads in 2018 (2:10)

“Tobaccoland’s Finest Gift”

Advertisement by the American Tobacco Company for Lucky Strike cigarettes, featuring an endorsement by actress Joan Crawford
The New Yorker, front and back covers
December 18, 1937

“Grace Moore in Magnolia gardens…Chesterfield time is pleasure time everywhere They Satisfy”

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement by opera soprano and actress Grace Moore
The New Yorker, front and back covers
July 30, 1938

“SHOUT, Mr. Tracy!”

Advertisement by the American Tobacco Company for Lucky Strike cigarettes, featuring an endorsement by actor Spencer Tracy
The New Yorker, front and back covers
March 26, 1938

“Send for your free copy and see why It’s Chesterfield for a Cooler Milder Better-Tasting smoke” 

Advertisement by Liggett & Myers Tobacco Company, featuring endorsements by actor Fred Astaire and actress Rita Hayworth
The New Yorker, front and back covers
September 6, 1941

“His Cigarette and Mine, It’s Chesterfield”

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement by actress Joan Bennett
The New Yorker, front and back covers
March 28, 1942

“IN MY CASE It’s Chesterfield” 

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement by actress Rita Hayworth
The New Yorker, front and back covers
April 25, 1942

“I like Chesterfields – they’re my brand because they’re MILD

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement by actor Alan Ladd
The New Yorker, front and back covers
June 12, 1948

“I’m satisfied because it’s Chesterfield

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement byactress Rosalind Russell
The New Yorker, front and back covers
July 17, 1948

“I always smoke Chesterfield because they’re MILD and they taste good…it’s MY cigarette.”

Advertisement by Liggett & Myers Tobacco Company, featuring an endorsement by actor Dana Andrews
The New Yorker, front and back covers
January 1, 1949

cloud page

“A Reporter at Large: A Cloud of Smoke” (21 pages)

 Article by Thomas Whiteside
The New Yorker
November 30, 1963

“Annals of Advertising: Cutting Down” (22 pages)

Article by Thomas Whiteside
The New Yorker
December 19, 1970

SELLING DEATH

Cover of book by Thomas Whiteside
(encompassing New Yorker articles)
New York: Liveright

1971

The New Yorker’s publisher Conde Nast is still running cigarette ads in several of its magazines”

Letter from Alan Blum, MD, to David Remnick, editor of The New Yorker, urging him to push for New Yorker publisher Conde Nast, a publishing partner of the cancer research fundraising telethon, Stand Up 2 Cancer, to stop accepting cigarette ads in Vanity Fair, Conde Nast Traveler, and other magazines
September 4, 2016

“Resolute Smokers”

Front cover illustration
The New Yorker
January 10, 1994

“Endangered Species”

Front cover illustration
The New Yorker
September 23, 2002

“If you’re trapped in an abusive relationship, think about your kids. That’s what I did.”

The Philip Morris Campaign Against Domestic Violence advertisement
The New Yorker, interior pages
December 25, 2000/ January 1, 2001

“The Next Wave – You never know what’s coming…”

Festival advertisement sponsored by Philip Morris
The New Yorker, interior pages
October 26 & November 2, 1998

“If your most valuable assets were at risk, wouldn’t you protect them?”

Domestic violence advertisement sponsored by Altria
The New Yorker, interior pages
October 20, 2003

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