Table of Contents
- Introduction
- Taking Notice
- The Power of Tobacco Marketing
- A History of Marketing Menthol to Minorities
- The Tobacco Industry Supports and Suppresses Minority Communities
- Targeting Latinos
- Targeting Minority Women: A Marginalized Market
- Family Smoking Prevention and Tobacco Control Act and the FDA’s Failure to Regulate Menthol
- The DOC Response
- Recent Struggles
Taking Notice
The Power of Tobacco Marketing: Using Mass Media to Promote Indiscriminately
The Power of Tobacco Marketing: Cigarette Promotion by African-American Athletes
A History of Marketing Menthol to Minorities
Supporting and Suppressing Minority Communities
Sponsorship of the Arts By the Tobacco Industry
KOOL Achiever Awards
Controversy Surrounding The Uptown Cigarette Brand
“Wrappers” and Liberation Colors
Activists and Advocates
Minority Lawsuits
Blunt Usage by African Americans
Targeting Latinos
Targeting Minority Women: A Marginalized Market
Family Smoking Prevention and Tobacco Control Act and the FDA’s Failure to Regulate Menthol
The DOC Response
Recent Struggles
Contact
Alan Blum, M.D., Director
205-348-2886
ablum@ua.edu
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