Minorities And Smoking Of Mice and Menthol The Targeting of African Americans by the Tobacco Industry
1989 Uptown Menthol Pack

Uptown cigarette pack


1989 Upchuck Chunks Pack

“Upchuck Chunks” 

Doctors Ought to Care (DOC) parody of Uptown

1990 01 29 Time Dont Aim That Pack at Us 1

“Don’t Aim That Pack at Us”

News article by Michael Quinn
TIME, vol. 135, no. 5, page 60
January 29, 1990

1989 12 12 RJR Press Release Launch of New Brand Uptown Pg 1

“Uptown, a premium menthol cigarette, will be introduced by R.J. Reynolds Tobacco Co. into test market on Feb. 5.”

R. J. Reynolds press release
December 12, 1989

1990 01 10 AB to Tracy Orleans Intro of Uptown in Philadelphia Pg 1

“De-marketing Uptown by laughing it out of town may be an important step in undermining RJR.”

Letter from Alan Blum, MD, to Tracy Orleans, PhD, regarding efforts to prevent the introduction of the R. J. Reynolds brand, Uptown
January 10, 1990

Controversy Surrounding
The Uptown Cigarette Brand

Cigarette maker R.J. Reynolds developed Uptown in 1989, the first cigarette brand created and aimed specifically at African Americans. The company planned to launch a six-month test market in Philadelphia in February 1990, which generated grassroots opposition from the black community and the formation of the Coalition Against Uptown Cigarettes. Secretary of the U.S. Department of Health and Human Services Louis Sullivan, MD, attracted national news media coverage when he condemned the new cigarette brand. In response to numerous organized protests, R.J. Reynolds withdrew Uptown in January 1990.

1990 Times Herald Tobacco Co. Pulls Black Cig 1

“Tobacco Company Pulls ‘Black Cigarette’”

News article by Aline McKenzie
Vallejo Times Herald, pages A1-A2
January 20, 1990

1990 Houston Post Reynolds Right to Drop Black Aimed Cig Test 1

“Reynolds right to drop black-aimed cigarette test”

Column by Robert Newberry
Houston Post, page A-21
January 24, 1990

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