Health Claims in Cigarette Advertising in the Mass Media

The Unfiltered Truth About Smoking and Health

In addition to the presence of cigarette advertisements in medical journals, ads featuring doctors, nurses, and health claims appeared in the lay press from the 1920s through the 1960s.

“Don’t remove the moisture-proof wrapping…”

Camel advertisement
The Saturday Evening Post, page 67

“‘You like them fresh? So do I!’”

Camel advertisement
The Saturday Evening Post
February 6, 1932

“20,679 Physicians say…”

Lucky Strike advertisement
July 5, 1930

“The Spirit Of Youth”

Lucky Strike advertisement
World’s Work
June 1930

“For Digestion’s Sake”

Camel advertisement
Time, back cover
July 6, 1936

“…Tell him to switch to Kools”

The Saturday Evening Post, page 97
October 23, 1937

“Light an Old Gold instead of a throat treatment!”

Magazine advertisement
Circa 1949

“No heap big medicine talk…”

Old Gold magazine advertisement

“Science Discovered It – You Can Prove It”

Chesterfield advertisement
Life, back cover
September 17, 1951

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