Cigarette Advertising in Medical Journals

The Unfiltered Truth About Smoking and Health

By the 1930s, cigarette advertisements were appearing regularly in medical journals, including the Journal of the American Medical Association (JAMA) and The New England Journal of Medicine in the U.S. and The Lancet and the British Medical Journal in the United Kingdom. Until 1953, JAMA accepted cigarette advertisements that encouraged physicians to recommend certain brands to their patients and that touted health benefits for filtered cigarettes and for brands with less nicotine. [The Center for the Study of Tobacco and Society has over 50 complete issues of the Journal of the American Medical Association with cigarette advertisements from the 1930s, 1940s, and 1950s, as well as complete issues of The New England Journal of Medicine, The Lancet, the Medical Journal of Australia, and other journals with cigarette ads.]

1950 06 JAMA Ashtray wm

Journal of the American Medical Association ashtray

Artifact
Circa 1955

1937 05 01 NYSJM V. 37 No 9 Chesterfield Ad After a Mans Heart

“After a man’s heart…”

Chesterfield advertisement
New York State Journal of Medicine, vol. 37, no. 9, front and back covers
May 1, 1937

1937 11 27 JAMA V. 109 No 22 PM Ad

“A Major Advancement in Cigarettes”

Philip Morris cigarettes advertisement
Journal of the American Medical Association, vol. 109, no. 22, page 21
November 27, 1937

1937 04 10 JAMA V. 108 No 15 PM Ad

“Let Your Own Experience Guide You”

Philip Morris cigarettes advertisement
Journal of the American Medical Association, vol. 108, no. 15, page 23
April 10, 1937

1937 03 13 JAMA V. 108 No 11 PM Ad

“Don’t Take Our Word For It!”

Philip Morris cigarettes advertisement
Journal of the American Medical Association, vol. 108, no. 11, page 33
March 13, 1937

1937 07 The Laryngoscope PM Ad Following the Leader wm

“Following the leader in choosing a cigarette”

Philip Morris cigarettes advertisement
The Laryngoscope, vol. 47, no. 7, page 8
July 1937

1938 05 JAMS Front Cover Chesterfield Ad

“Medical Student Tuberculosis”/ “…and my new cigarette is Chesterfield”

The Journal of the Association of Medical Students, vol. 2, no. 8, front and back covers
May 1938

1939 04 JAMS V. 3 No 7 Chesterfield Ad

“The Right Combination does it…”

Chesterfield advertisement
The Journal of the Association of Medical Students, vol. 3, no. 7, back cover
April 1939

“If your Patient Must Smoke”

Sano denicotinized cigarettes advertisement
Journal of the American Medical Association, vol. 109, no. 22, page 31
November 27, 1937

1940 04 04 JAMA V. 114 No 14 Kool Ad

“The Operation Is A Success!”

Kool advertisement
Journal of the American Medical Association, vol. 114, no. 14, page 37
April 4, 1940

1942 02 21 JAMA V. 118 No 8 PM Ad

“When treating for congestion of the upper respiratory tract why not make this test?”

Philip Morris cigarettes advertisement
Journal of the American Medical Association, vol. 118, no. 8, page 59
February 21, 1942

1942 04 11 JAMA Camel Ad

“Scientific tests indicate that the slower-burning cigarette means less nicotine in the smoke!”

Camel advertisement
Journal of the American Medical Association, vol. 118, no. 15, page 33
April 11, 1942

1944 06 10 JAMA Denicotea Ad

“It lifts the ban on cigarettes”

Denicotea cigarette holder advertisement
Journal of the American Medical Association, vol. 125, no. 6, page 48
June 10, 1944

1950 05 06 JAMA V. 143 No 1 Parliament Ad

“A tip to Smart Smokers”

Parliament cigarettes advertisement
Journal of the American Medical Association, vol. 143, no. 1, page 66
May 6, 1950

“Proof with one puff?”

Philip Morris cigarettes advertisement
New England Journal of Medicine, vol. 248, no. 1, page iii
January 1, 1953

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