“Smoking with the enemy” (3 pages)
Article by T. J. Madrek Jr. about Philip Morris’s sponsorship of the arts
The Boston Tab
1995
Foreword:
“For many Americans, the western frontier has seemed more a part of legend than of reality. But the frontier did exist, and it helped forge the American character…
“No other culture has wider roots. The far West was initially settled from the East by the descendants of English and Scottish tobacco farmers in Virginia, Kentucky, Tennessee, and the Carolinas, from the South by Spanish colonizers, from the Southeast by blacks, and from the North by French fur traders. Long before that the great cultures of the American Indian tribes were thriving, and they too take their proper placed in the exhibition….
“The exhibition reveals the robust spirit, the driving energy for discovery, and the rich diversity of creative expression that were characteristic of the early settlers of the West despite the hardships and deprivations of frontier life.
“Those qualities were fundamental to the emerging American culture, and it is appropriate that we reflect on them as we commemorate our two hundred years as a nation.”
George Weissman
Vice-Chairman of the Board
Philip Morris incorporated
[Translation: “Come to Marlboro Country.”]
The Far West (4 pages)
Cover and foreword of catalogue of exhibition sponsored by Philip Morris
Museum of Fine Arts, Boston
1975
Exhibits USA: Catalogue of Travelling Exhibitions
Altria was a major sponsor of Exhibits USA
2003-2004
Exhibits USA: Catalogue of Traveling Exhibitions
Altria was a major sponsor of Exhibits USA
2004-2005
Sponsor’s Statement:
“As we have seen in our sponsorship of the arts for more than forty-five years, the arts unite and vitalize communities and inspire us to envision and explore new possibilities… Altria is honored to be part of the collaboration that is bringing Bontecou’s powerful art to light once more. We thank the UCLA Hammer Museum in Los Angeles and the Museum of Contemporary Art, Chicago, for their truly visionary leadership in organizing this landmark exhibition, and thank The Museum of Modern Art for bringing the exhibition to our home town of New York City. But most I important, we applaud and salute the boundless strength and creativity of Lee Bontecou, whose passion and conviction inspire us all.”
Jennifer Goodale
Vice President, Contributions
Altria
[Translation: “No conviction for racketeering will deter us…”]
Lee Bontecou – A Retrospective
Cover of catalogue of exhibition sponsored by Altria
Museum of Contemporary Art, Chicago
UCLA Hammer Museum
2003-2004
“Picasso Richmond – Masterpieces from the Musee National Picasso, Paris”
Brochure of exhibition sponsored by Altria
Virginia Museum of Fine Arts
2011
“Art in 2 Worlds: The Native American Fine Art Invitational 1983-1997”
Exhibition promotional materials by Philip Morris Inc, sponsor of the exhibition at the University of Richmond
2000
“Picasso at Virginia Museum of Fine Arts”
Media Release by Altria, sponsor of the exhibition
2011
The Flowering of American Folk Art 1776-1876
Cover of catalogue of exhibition sponsored by Philip Morris at the Virginia Museum of Fine Arts
1975
…Whitney Museum of American Art, Sponsored by Philip Morris Incorporated, 1975
“It is most appropriate that The Flowering of American Folk Art 1776-1876 is being shown in Richmond, the home of Philip Morris Incorporated. We are deeply grateful to this far-sighted organization for its continued generous support of the arts…With the Bicentennial near at hand, it is especially timely that this exhibition is being presented to make us renew our awareness of the rich heritage of our country’s past.”
James M. Brown
Director
Virginia Museum
[Translation: “Philip Morris figured it out earlier than other makers of lethal products that giving money to art museums like ours would make the company appear both generous and patriotic.”]
“As a heartland of America’s great heritage–both political and cultural–Virginia for many years has been a friendly and salutary home for Philip Morris Incorporated…
“A corporation, like an individual, derives its vitality from its creative spirit. Accordingly, it is part of the Philip Morris purpose to nurture and encourage cultural sensibilities for the enjoyment and edification of us all.”
Clifford H. Goldsmith
President
Philip Morris, U.S.A.
[Translation: “Cigarettes are good for our company’s financial health. It’s how we can support art museums.”]
Exhibition Brochures: Contemporary Arts Museum Houston
“Perspectives 138: Russell Crotty”
Brochure of exhibition sponsored by Philip Morris
Contemporary Arts Museum, Houston
2001
“Ghada Amer-Pleasure”
Brochure of exhibition sponsored by Philip Morris Inc.
Contemporary Arts Museum, Houston
2001
“Perspectives 139: Abraham Cruzvillegas”
Brochure of exhibition sponsored by Altria
Contemporary Arts Museum, Houston
2003
“Perspectives 141: Aaron Parazette”
Brochure of exhibition sponsored by Altria
Contemporary Arts Museum, Houston
2005
“Public Programs Calendar October”
Calendar sponsored by Altria
Contemporary Arts Museum, Houston
October 2005
“Mind the Gap: Work From Houston High Schools”
Brochure of exhibition sponsored by Altria
Contemporary Arts Museum, Houston
2003
Old Masters, Impressionists & Moderns
Cover of catalogue of exhibition sponsored by Altria
The Museum of Fine Arts, Houston
2003
“Perspectives 136: Mind the Gap”
Brochure of exhibition sponsored by Altria
Contemporary Arts Museum, Houston
2003
Robert Rauschenberg: A Retrospective
Photograph by Alan Blum, MD
Billboard, Houston, Texas
Philip Morris Companies
The Museum of Fine Arts, Houston
1998
The Art of the Quilt
Cover of catalogue of exhibition sponsored by Philip Morris
Editred by Charlotte Robinson
North Carolina Museum of Art
1983
“Mr. Imagination”
Promotional cards for exhibition sponsored by R.J. Reynolds Tobacco Company
Southeastern Center for Contemporary Art, Winston-Salem, NC
1999
“Samuel Mockbee and the Rural Studio Community Architecture”
Card for exhibition sponsored by Altria at the Birmingham Museum of Art
2003
“French Masterworks from the State Pushkin Museum Moscow”
Brochure for exhibition sponsored by Altria at the High Museum of Art, Atlanta
2003
“The Official Sponsor: Partnerships Between Business and the Arts”
Article in Alabama Arts Today
2002
“…International Events Group further suggests that sponsorship support (“Tied to business goals”) is generally undertaken to assist with commercial objectives and comes from marketing, advertising or community relations budgets. Corporate sponsorship is one of the fastest growing areas of partnership between business and the arts today, with a 1999 figure of $460 million in arts sponsorship by businesses in North America.”