Philip Morris and the Arts

“For our company–perhaps for American business in general–this is only the beginning. The future will see an ever-closer partnership between business and the arts. The passing of the giant private patron, the emergence of the corporation as the controller of an enormous new medium of world-wide communications, the growing awareness of the corporation’s potential and responsibility for enlightenment, the ever-widening scope of the corporation’s horizons–these are factors that will cement lasting relationships with the arts.”

George Weissman,
Chairman of the Board, Philip Morris lncorporated, in an address before the “Business and Arts” Conference,
Lincoln Center, New York City, March 28, 1966

Art in Business: The Philip Morris Story
Introduction: The Corporate Art Patron
Business Committee for the Arts
Sam Hunter
New York: Harry S. Abrams, Inc., 1979