Smoking cigars and pipes was a popular pastime for college students throughout the 19th century and for much of the 20th century. “It Was My Last Cigar” was one a favorite college song of the late-1800s. This section features a copy of the first lecture delivered at an American medical school on the dangers of smoking, “[O]n the Evil Tendency of Tobacco and the Pernicious Effects of Ardent and Vinous Spirits on Young Persons,” by Benjamin Waterhouse, MD, to the graduating class at Harvard Medical School on November 20, 1804. Dr. Waterhouse’s admonition was not heeded, as illustrated by the selection of cigar, cigarette, and smokeless advertisements aimed at college students over the ensuing 150 years.  Please also see the exhibition “Sports + Tobacco = A Losing Team” with a section (“Touchdown Tobacco”) featuring cigarette advertisements in college football programs from the combined collections of the Center for the Study of Tobacco and Society and the Paul W. Bryant Museum at the University of Alabama.