In the 21st century, football has surpassed baseball in popularity. But for the past 100 years, cigarettes and football have been as close as teammates in the huddle. Cigarette advertisements were long a fixture of college football programs until 1964 when the landmark Surgeon General’s Report on Smoking and Health was published by Alabamian Dr. Luther Terry. Marlboro cigarettes became an early sponsor of the National Football League when NFL games were first shown on TV in the 1950s, and the brand continued to appear on football stadium billboards and gameday programs until the late-1990s.
Professional Football
“GIANTS vs. REDSKINS”
Cover of official game program, New York Giants vs. Washington Redskins, Yankee Stadium
October 27, 1957
‘Touchdown!’
Magazine advertisement by Brown & Williamson Tobacco Company for KING-SIZE FILTER KOOL cigarettes
1957
“A LONG GAIN for throat comfort”
Magazine advertisement by Brown & Williamson Tobacco Company for KOOL MILD MENTHOL cigarettes
November 1934
“SMOKING LOST ITS KICK?”
Magazine advertisement by Brown & Williamson Tobacco Company for KOOL cigarettes
October 23, 1939
“The man who thinks for himself knows…ONLY VICEROY HAS A THINKING MAN’S FILTER, A SNMOKING MAN’S TASTE”
Magazine advertisement by Brown and Williamson Tobacco Company
1959
“HAVE A REAL CIGARETTE–HAVE A CAMEL”
Magazine advertisement by R.J. Reynolds Tobacco Company
featuring Dick Nolan, New York Giants football player
LIFE Magazine
1959
“When a cigarette means a lot…”
Magazine advertisement by Liggett and Meyers Tobacco Company for L&M cigarettes
1964
“Remember how great cigarettes used to taste? Luckies still do”
Magazine advertisement by the American Tobacco Company for Lucky Strike cigarettes
featuring Frank Gifford, New York Giants football player
1967
“Get Lucky” with Frank Gifford (01:00)
TV advertisement by the American Tobacco Company for Lucky Strike cigarettes
featuring Frank Gifford of the New York Giants
1960s
“KING SANO TASTES FRESH, CLEAN, GOOD!”
Magazine advertisement by the United States Tobacco Company
November 11, 1957
“Viceroy’s got– the taste that’s right!”
Magazine advertisement by Brown & Williamson Tobacco Company
1963
[Football player throwing a pack of Marlboro cigarette for a pass]
Cover of The Philip Morris CALL newsletter for employees
September, 1957
“You get a lot to like in a Marlboro”
Magazine advertisement by Philip Morris, Inc.
featuring Sam Huff, New York Giants football player
1957
“Why don’t you settle back and have a full-flavored smoke?”
Magazine advertisement by Philip Morris, Inc. for Marlboro cigarettes
featuring Paul Hornung, Greenbay Packers football player
Paul Hornung, Green Bay Packers
1961
Voted Tops in America’s Colleges
Advertisement
Program (Amherst vs. Bowdon)
Liggett & Meyers Tobacco Co.
Chesterfield
1948
Here’s the Signal to Perfect Smoking Pleasure
Advertisement
Program (Amherst vs. Bowdon)
Philip Morris Tobacco Co.
Philip Morris
October 9, 1948
“Here’s the Signal to Perfect Smoking Pleasure”
Advertisement in football game program (Amherst vs. Bowdoin) by Philip Morris Inc. for Philip Morris cigarettes
October 9, 1948
“It’s what’s up front that counts”
Back cover advertisement in college football game program (Miami vs. Georgia) by R. J. Reynolds Tobacco Company for Winston cigarettes
November 3, 1961
University of Alabama Football Programs
(Programs courtesy of the Paul W. Bryant Museum Archives)
Few universities can match the consistent quality of play of the University of Alabama Crimson Tide football teams, which have claimed 17 national championships and 31 conference championships, and have had 23 winning streaks of 10 games or more. The University of Alabama also boasts the highest football attendance in the Southeast Conference. This selection of gameday programs from the 1930s to the 1960s from the collection of the Paul W. Bryant Museum illustrates how tobacco advertisers long associated college football with smoking. In 1964 the publication of the Surgeon General’s report on smoking and health by Alabamian Dr. Luther Terry, which indicted cigarettes as the leading preventable cause of lung cancer and other diseases, led to the end of cigarette ads in college gameday programs. However, such ads continued to appear in National Football League programs and on billboards in NFL stadiums for another 30 years.
For Digestion’s Sake Smoke Camels
Advertisement
Program (Howard vs. Alabama)
R.J. Reynolds Tobacco Co.
Camel
September 26, 1936
Choice of Experience
Advertisement
Program (Alabama vs. Tennessee)
R.J. Reynolds Tobacco Co.
Camel
October 16, 1948
Choice of Experience
Advertisement
Program (Alabama vs. Auburn)
R.J. Reynolds Tobacco Co.
Camel
December 4, 1948
Choice of Experience
Advertisement
Program (Florida vs. Alabama)
R.J. Reynolds Tobacco Co.
Camel
December 4, 1948
Light Up a Lucky – It’s Light Up Time!
Advertisement
Program (Alabama vs. Auburn)
The American Tobacco Co.
Lucky Strike
December 1, 1956
Only Winston has Filter-Blend up front!
Advertisement
Program (Alabama vs. Georgia)
R.J. Reynolds Tobacco Co.
Winston
September 19, 1959
Salem’s new cigarette paper discovery “air-softens” every puff
Advertisement
Program (Alabama vs. Houston)
R.J. Reynolds Tobacco Co.
Salem
September 26, 1959
Only Winston has Filter-Blend up front!
Advertisement
Program (Alabama vs. Auburn)
R.J. Reynolds Tobacco Co.
Winston
November 28, 1959
Salem refreshes your taste “air-softens” every puff.
Advertisement
Program (North Carolina State vs. Alabama)
R.J. Reynolds Tobacco Co.
Salem
October 14, 1961
It’s what’s up front that counts
Advertisement
Program (Alabama vs. Auburn)
R.J. Reynolds Tobacco Co.
Winston
December 2, 1961
Winston tastes good… like a cigarette should!
Advertisement
Program (Miami vs. Alabama)
R.J. Reynolds Tobacco Co.
Winston
November 10, 1962
Salem refreshes your taste “air-softens” every puff.
Advertisement
Program (Auburn vs. Alabama)
R.J. Reynolds Tobacco Co.
Salem
December 1, 1962
Presented in the interest of safe and sane driving…
In the 1963 football season, the back cover of the Alabama gameday program shed its cigarette advertisements in favor of a safe driving campaign ad. The fine print at the bottom of the ad shows that it was produced by the R.J. Reynolds Tobacco Company. The centerfold continued to feature an ad for Viceroy cigarettes.
Three ways to quarterback the most important drive of the day – your drive home.
Advertisement
Program (Florida vs. Alabama)
R.J. Reynolds Tobacco Co.
October 12, 1963
Three ways to quarterback the most important drive of the day – your drive home.
Advertisement
Program (Tennessee vs. Alabama)
R.J. Reynolds Tobacco Co.
October 19, 1963
Three ways to quarterback the most important drive of the day – your drive home.
Advertisement
Program (Alabama vs. Auburn)
R.J. Reynolds Tobacco Co.
November 11, 1963
Milk and Coca Cola
Following the publication on January 11, 1964 of the Surgeon General’s Report on Smoking and Health, the back cover of Alabama football programs changed again to feature an advertisement for milk. The centerfold advertisement for Chesterfield cigarettes was replaced by an ad for Coca Cola.
Put vitality on your team!
Advertisement
Program (Georgia vs. Alabama)
American Dairy Association
September 19, 1964
Pat Sullivan (1950-2019)
Auburn University quarterback and 1971 Heisman Trophy winner Pat Sullivan attributed the cause of the cancer in his mouth, diagnosed in 2003, to his longstanding use of smokeless tobacco.
A sought after motivational speaker and football coach at Samford University, Sullivan became an outspoken opponent of tobacco use. “I regret I influenced young people in the wrong way,” he said. “Now, I want to influence them in a positive way by not using smokeless tobacco. I learned that my risk of developing cancer from using smokeless tobacco was not just doubled or tripled; it may have been increased as much as 15 fold. We need to stay away from it. Smokeless tobacco, or any kind of tobacco use, certainly isn’t worth the serious trouble it can cause.”
Although Sullivan’s treatment was successful he continued to experience side effects. On December 1, 2019, the day after Auburn beat Alabama 48-45 in the Iron Bowl, Pat Sullivan passed away at age 69.
Curated by Alan Blum, MD
Professor,
Department of Family Medicine
Gerald Leon Wallace, MD, Endowed Chair in Family Medicine
College of Community Health Sciences
Director, Center for the Study of Tobacco and Society
The University of Alabama
Designed by Kevin Bailey, MA
Collections Manager and Digital Archivist
Center for the Study of Tobacco and Society
The University of Alabama
Assisted by Hannah Hurdle
Intern, Center for the Study of Tobacco and Society;
Graduate student, School of Library and Information Studies, University of Alabama
Contact
Alan Blum, M.D., Director
205-348-2886
ablum@ua.edu
© Copyright - The Center for the Study of Tobacco and Society