In the 21st century, football has surpassed baseball in popularity. But for the past 100 years, cigarettes and football have been as close as teammates in the huddle. Cigarette advertisements were long a fixture of college football programs until 1964 when the landmark Surgeon General’s Report on Smoking and Health was published by Alabamian Dr. Luther Terry.  Marlboro cigarettes became an early sponsor of the National Football League when NFL games were first shown on TV in the 1950s, and the brand continued to appear on football stadium billboards and gameday programs until the late-1990s.