Exhibition Catalogue: Picasso and Braque Pioneering Cubism
(Sponsor’s statement, advertisement by Philip Morris in The New York Times, cover of brochure–5 pages)
Museum of Modern Art
1988
Sponsor’s Introduction
“Philip Morris is pleased to help present this tribute to the enduring value of creativity, experimentation, and innovation, qualities that we think are as important to business as they are to the arts. For whether the year is 1908 or 1989, in a rapidly changing world, not to take risks is the greatest risk of all.”
Hamish Maxwell
Chairman and Chief Executive Officer
Philip Morris Companies Inc.
[Translation: 1. If you believe this, you’ll believe anything. 2. Light up! “One man’s death is another man’s living.” (Ira Gershwin)]
“Picasso and Braque:
Pioneering Cubism”
Advertisement by Philip Morris Inc. in The New York Times for the exhibition the company sponsored at the Museum of Modern Art
October 22, 1988
This photocopy of an advertisement for the exhibition Picasso and Braque was sent to Alan Blum, MD by philanthropist Henry Everett, a New York City investment broker and philanthropist. His handwritten comments note that the Philip Morris name is larger than the museum’s. He wonders if the adverisement ought to include the Surgeon General’s warning, and he calls the ad, “Souls for Sale!”
“City Under Siege” (01:07)
Excerpt of an investigative report by Ned Hibberd about Philip Morris’ effort to encourage arts leaders to testify at the New York City Council against a bill restricting smoking in public places
FOX 26 News, Houston
1995
“A DANCE AGAINST THE NEW ANTISMOKING BILL…WARNING: Banning Smoking Now Greatly Reduces Corporate Funding for the Arts”
Editorial Cartoon by R.J. Matson
The New York Observer
October 17, 1994
Manhattan anti-smoking activist Gene Borio comments on Judith Jamison, artistic director of the Alvin Ailey American Theater, who testified against the bill to restrict smoking in public places in New York City (00:31)
“Brooklyn Museum of Art Sponsored by Philip Morris Companies Inc.”
Photograph by Alan Blum, MD
1998
“Tisch Center for the Arts”
Advertisement by New York University for its new arts center, named for the ceo of Loirllard Tobacco Company, who underwrote the building
From 1968 to 2008, the Tisch family was the principal owner of Lorillard, makers of Newport, the top-selling cigarette in African American and Hispanic populations.
In 2006, Lorillard was convicted of racketeering under RICO (Racketeer Influenced and Corrupt Organizations Act), along with Philip Morris and R. J. Reynolds Tobacco Company. The Supreme Court has upheld the verdict, in which Judge Gladys Kessler wrote, “[W]hat this case is really about … is about an industry, and in particular these Defendants, that survives, and profits, from selling a highly addictive product which causes diseases that lead to a staggering number of deaths per year, an immeasurable amount of human suffering and economic loss, and a profound burden on our national health care system … In short, Defendants have marketed and sold their lethal product with zeal, with deception, with a single-minded focus on their financial success, and without regard for the human tragedy or social costs that success exacted.”
“Uneasy Partners: Arts and Philip Morris” (4 pages)
Article by Mervyn Rothstein
The New York Times
December 18, 1990
“The evolving responsibility of business to reflect society” / “CANCER RESEARCH” (3 pages)
Advertisements by cigarette-maker Altria and by Bristol-Myers Squibb pharmaceutical company in the same issue of The New Yorker
December 6, 2004
“Talking Pictures”
Advertisement by Philip Morris Companies Inc. in The New York Times for the exhibition the cigarette maker sponsored at the
International Center of Photography
1994
“Lincoln Center Festival 96”
Photograph by Alan Blum, MD of a banner advertising a major cultural event in New York City
1996
William Kentridge (5 pages)
Cover of catalogue of exhibition sponsored by Philip Morris Inc.
Hirshhorn Museum, Smithsonian Institution, other museums
2001-2003
Directors’ Foreword:
“We are honored that the exhibition will travel to the Hirshhorn Museum and Sculpture Carden, Washington, D.C.; the Contemporary Arts Museum, Houston; and the Los Angeles County Museum of Art, so that audiences from diverse regions of the country will have the opportunity to experience Kentridge’s unique contribution to the art of our time. In addition, we are extremely pleased that the exhibition will travel to the South African National Gallery, Cape Town, making it the artist’s first full retrospective in his homeland. We thank Philip Morris Companies for helping support this tour.”
Lisa Phillips
The Henry Luce III Director
New Museum of Contemporary Art, New York
Robert Fitzpatrick
The Pritzker Director
Museum of Contemporary Art, Chicago
[Translation: “Philip Morris will continue pushing cigarettes in post-Apartheid South Africa just as it did under Apartheid, because it is in tight with all governments in power.”]
Global Feminisms: New Directions in Contemporary Art (5 pages)
Cover of catalogue of exhibition sponsored by Altria Group at the Brooklyn Museum of Art;
Advertisement in The New York Times
2007
Foreword
“We are especially grateful to Altria Group, sponsor of Global Feminisms, for its critical financial support of this ambitious exhibition. Altria’s longstanding commitment to the arts is an especially distinguished example of corporate patronage. We extend our thanks to Louis C. Camilleri, Chairman and Chief Executive Officer of Altria Group, and to Jennifer P. Goodale, Vice President of Contributions. Jennifer and her colleagues in Altria’s Contributions Department have been wonderfully enthusiastic partners throughout this project. The exhibition and catalogue are also supported by the Elizabeth A. Sackler Foundation.”
Arnold L. Lehman
Director
Brooklyn Museum
[Translation: “Women have equal smoking rights and …dying rites.”]
“Henri Matisse-A Retrospective”
Brochure for the exhibition sponsored by Philip Morris
The Museum of Modern Art
1992-1993
“Designed for Delight”
Brochure for the exhibition sponsored by Philip Morris
American Craft Museum
1998
“Jacob Lawrence – The Migration Series”
Poster for the exhibition sponsored by Philip Morris
The Museum of Modern Art
1995
Lee Krasner: Artist Reborn
Cover of catalogue of exhibition sponsored by Philip Morris Inc. at the Brooklyn Museum of Art, plus sponsor’s statement–2 pages; advertisement by Philip Morris Inc. in The New York Times for the exhibition
2000-2001
Foreword
“…Throughout our over 40 years of art support, we have strongly believed in funding programs that bring to the forefront artists who have not received the recognition they deserve…We are also delighted to be working with the Los Angeles County Museum of Art, the Des Moines Art Center, the Akron Art Museum and the Brooklyn Museum of Art as we continue our long term commitment to innovation, creativity and excellence.”
Stephanie French, Vice President
Corporate Contributions and Cultural Programs
Philip Morris Companies Inc.
[Translation: “That we’re now being successfully sued by Marlboro smokers for causing their lung cancer and hauled into federal court by the US Department of Justice for racketeering just means we can lay out a few more bucks on art museums. They’ve got our back.”]
“PERFECT DOCUMENTS: Walker Evans and African Art, 1935” (5 pages)
Cover of catalogue of exhibition sponsored by Philip Morris, sponsor’s statement
Metropolitan Museum of Art
2000
“Works & Process”
Cover of brochure for performing arts series sponsored by Altria
The Guggenheim Museum
2000
Only Skin Deep (5 pages)
Cover of catalogue of exhibition sponsored by Altria at the International Center on Photography (New York) plus sponsor’s statement
2003
Klee and America (5 Pages)
Cover of catalogue of exhibition sponsored by Altria, Sponsor’s Page, Statement, Brochure)
Menil Collection (Houston)
Phillips Collection (Washington, DC)
Neue Galerie (New York)
2006-2007
Sponsor’s Statement
“Altria Group, Inc. is proud to sponsor ‘Klee and America.’ This exhibition is one of many projects that we have supported over fifty years that highlight the artistic achievements of the inno- vative, pioneering artists of the last century. Our program was founded on a belief in the value that creativity plays in defining our culture, ourselves, and our histories. With his unique vision and style, Klee symbolizes the important role of the visionary artist in society and the durability of that work over generations.”
Jennifer P. Goodale Vice President,
Contributions Altria Corporate Services, Inc.
Altria Group, Inc.
[Translation: “Sponsoring art exhibitions has to be the most creative–and cheapest–way to divert attention from the deadly product we sell.”]
Michael Lucero Sculpture 1976-1995
(Cover of the exhibition catalogue sponsored by Philip Morris Inc., Sponsor’s Page, Statement–5 pages)
The Mint Museum and others
1996 -1998
Sponsor’s Statement
“At Philip Morris, we have supported the arts for nearly forty years. We are especially interested in the kind of energetic, innovative work featured in this exhibition, because it shows us the world–and the worlds of art and culture–from a fresh perspective. We congratulate the Mint Museum of Art for initiating this exhibition, which is bound to be just as exciting and successful in New York, Kansas City, Washington, and Pittsburgh as it will be in Charlotte.”
Stephanie French Vice President,
Corporate Contributions and Cultural Programs Philip Morris Companies Inc.
[Translation: “Please don’t look at Philip Morris as just another drug pusher.”]
“New View of Earth: A Century of Ceramics in the United States 1878-1978”
(Cover of catalogue of exhibition and national museum tour sponsored by Philip Morris Inc., 2-page centerfold advertisement in Lincoln Center program)
March, 1980
This advertisement feature’s Philip Morris’ chairman of the board who invites other companies to write to him so that he can explain to them how art can make a company great.
“…In our business, as in yours, we need fresh and creative responses to old challenges. Sponsorship of art that reminds us of this is not patronage. It’s a business and human necessity. If your company would like to know more about corporate sponsorship of art, write George Weissman, Chairman of the Board, Philip Moris Incorporated, 100 Park Avenue, New York, N.Y 10012.”
[Translation: “WAR IS PEACE, FREEDOM IS SLAVERY, IGNORANCE IS STRENGTH” – George Orwell, 1984]
One Way or Another: Asian American Art Now
Cover of the catalogue of an exhibition sponsored by Altria at The Asia Society (New York)
2006
“Diane Arbus-Revelations”
Advertisement in The New Yorker by Altria for the exhibition sponsored by the company at The Metropolitan Museum of Art
March 28, 2006
Tropicalia
(Cover of catalogue of exhibition sponsored by Altria, advertisement in The New York Times by Altria, correspondence, sponsor’s statement–4 pages)
The Bronx Museum of Art
2006-2007
American Anthem Masterworks
(Cover, Sponsor Statement–2 pages)
Catalogue of exhibition sponsored by Philip Morris Companies, Inc.
American Folk Art Museum
2002
“Through our sponsorships, we are pleased to help audiences broaden their understanding of this indigenous work and provide a showcase for the many artists who work outside of the mainstream but in their own way express the particular character of the country.
“Our support of ‘American Anthem’ continues Philip Morris’ more than forty-year history of supporting the arts and our strong belief in giving back to the communities in which we do business.”
Jennifer P. Goodale
Director, Corporate Contributions
Philip Morris Companies, Inc.
[Translation: We enjoy directing art-lovers away from the products we manufacture and making amends for the harm that we cause.]
“AMERICAN RADIANCE”
Brochure for exhibition sponsored by Philip Morris inc.
American Folk Art Museum
2001-2002
“AMERICAN RADIANCE”
Brochure for exhibition sponsored by Philip Morris inc.
American Folk Art Museum
2001-2002
“AMERICAN RADIANCE” (4 pages)
Cover of catalogue of exhibition sponsored by Philip Morris Inc. at the American Folk Art Museum, plus sponsor’s statement
2001-2002
“”One Way of Another’– Asian American Art Now”
“Gilded Splendor: Treaures of China’s Liao Empire (907-1125)”
Cover of brochure and advertisement by Altria in The New York Times for exhibitions sponsored by the comp[any
The Asia Society (New York)
2007
“THEN & NOW: Goryeo Dynasty & Leaning Forward, Looking Back Eight Contemporary Artists from Korea”
Advertisement by Altria for the exhibition sponsored by the company
The Asian Art Museum (San Francisco)
The San Francisco Chronicle
2003
Jackson Pollock: No Limits, Just Edges (6 pages)
(Sponsor’s statement, foreword)
Catalogue of exhibition sponsored by Altria
Solomon R. Guggenheim Museum
2006
The exhibition catalogue features a photograph of artist Jackson Pollock smoking a cigarette.
Big Tobacco in the Big Apple
How New York City Became the Heart of the Tobacco Industry
…and Anti Smoking Activism
Visit our exhibition Big Tobacco in the Big Apple: How New York City Became the Heart of the Tobacco Industry …and Anti Smoking Activism to learn more about the history of tobacco in New York City, there you can learn about Philip Morris’ other philanthropic efforts, supporting museums, dance troupes, stage plays and more…
Click Here to Visit – Big Tobacco and the Big Apple: Philip Morris Sponsorship of the Arts
