Jackie Robinson, gave his endorsement for R.J. Reynolds’ Old Gold cigarettes, Robinson would face tremendous backlash during his career as he transcended baseball to become a pioneer for integration of not only sports but also improving race relations in the United States.
These stars and baseball’s national appeal gave cigarette makers a broad audience of consumers to push their products on. Robinson’s inclusion in Old Gold’s advertising indicates cigarette makers’ willingness to court minority customers, a topic covered in our exhibition on minorities and smoking.
Tareyton Baseball Guide and Record Book
R.J. Reynolds Tobacco Co.
Be Happy Go Lucky!
American Tobacco Co.