Stamps That Might Have Been
This undated mock-up of a never-issued anti-smoking stamp was a gift from Postmaster General William Bolger to Joseph A. Califano, Jr. In January 1978 Califano became the first US Secretary of Health, Education, and Welfare to announce the launch of a vigorous government anti-smoking campaign. Califano’s outspokenness against tobacco use alienated politicians from tobacco-growing states and is believed to have been a major reason for his dismissal by President Carter in January 1979. Bolger served as Postmaster General from March 15, 1978 to December 31, 1984.
Mr. Califano provided the images to the Center for the Study of Tobacco and Society in 2014.