Branding the Beautiful Game
“HINTS ON
ASSOCIATION
FOOTBALL” (10 pages)
Set of 50 cigarette trading cards in a 20-page album by the John Player & Sons branch of the Imperial Tobacco Company of Great Britain & Ireland, Limited, to promote Player’s cigarettes
1934
“This series of pictures (in which the chief moves re illustrated and explained in a way never before attempted) should afford some assistance. Not only are the basic principles of the game stated bbut the tactical changes which have been introduced since the alteration of the off-side law are set forth.
“…Our series aims not only to instruct the player and so enable him to improve his own play, but also to make him more efficient as a member of the team.”
Camel
“CAMEL
WORLD CUP ’86
Pocket Guide”
Cover of booklet by R.J. Reynolds Tobacco Company to promote Came cigarettes
1986
“CAMEL
OFFICIAL SPONSOR
WORLD CUP
MEXICO86″
Image from booklet by R.J. Reynolds Tobacco Company for camel cigarettes
1986
“CAMEL
BOOTS”
Photograph of television screen during soccer match sponsored in part by R.J. Reynolds Tobacco Company for Camel cigarettes
Circa 1984
“Diego Maradona evading a West German tackle in the 1986 World Cup final. Maradona scored 10 of Argentina’s 14 goals in that year’s tournament”
Photograph by Agence France Presse
The New York Times
July 13, 2014
“CAMEL
PRESENTS
CAMEL NIGHT
WITH THE
ARROW VS. BALTIMORE”
Advertisement by R.J. Reynolds Tobacco Company for Camel cigarettes
Newsday (Long Island, NY)
March 1983
“A FREE ARROWS CAP
FROM CAMEL TO THE FIRST 4,000 FANS
21 YEARS OF AGE AND OLDER.”
“CAMEL
1984 MAJOR
INDOOR
SOCCER
LEAGUE CALENDAR” (8 pages)
Excerpt of 32-page Major Indoor Soccer League 1984 calendar published by R. J. Reynolds Tobacco Company for Camel cigarettes
1983
“CAMEL
LIGHTS
IS PROUD TO SPONSOR
THE
1984
ALL-STAR
GAME”
Marlboro
“Marlboro
Cup”
“Marlboro Cup of Miami 1990 U.S. National Team background and team rosters for Columbia, Costa Rica, Uruguay, and United States” (9 pages)
“History of The Marlboro Cup, Marlboro Cup Fact Sheet, Marlboro World Cup Sweepstakes” (20 pages)
Media packet cover and informational material for the 1990 Marlboro Cup distributed by Philip Morris, Inc. to promote Marlboro cigarettes
“U.S. NATIONAL TEAM: …COLORS: Red, white & blue…MARLBORO CUP TITLES: Marlboro Cup of New York (1989); Marlboro Cup of Chicago (1989)…”
“The Marlboro Cup began in 1987 as a one-site soccer tournament in Miami and has grown to its current status — a four-city program that features the world’s top teams and players. Nowe the most prestigious soccer series in America, the Marlboro Cup will be back again in 1990, with a pre- and post-World Cup format…”
“MARLBORO GUIDE TO WEORLD SOCCER
GUIA MARLBORO PARA EL MUNDO DEL FUTBOL” (10 pages)
Booklet published by Philip Morris, Inc. promoting Marlboro cigarettes, featuring a history of the Marlboro Cup, a history of the World Cup, 1990 Marlboro Cup teams to watch, rules of the game, and the 1990 Marlboro Cup schedule
1989
“As a major sponsor of soccer in the United States, it is our pleasure to produce the first edition of the Marlboro Guide to World Soccer.
“The 1990 Marlboro Cup events will not only be exciting, they promise American audiences a unique World Cup preview by featuring many of the teams participating in Italia ’90.
“We hope you find the Marlboro Guide to World Soccer a useful resource as you follow the exciting trail of world class soccer — beginning here in the United States with four Marlboro Cup events and climaxing with the 1990 World Cup in Italy.
“All of us associated with Marlboro wish the Marlboro Cup teams, who have qualified for World Cup ’90, the best of luck!
“Lero P. McCullagh, Jr.
Director
Events Marketing
Philip Morris U.S.A.”
“I am pleased to see corporations like Philip Morris take an important leadership role in supporting the growth of soccer.
“For the past four years, The Marlboro Cup series has brought international world class teams to the United States soccer fans. The 1989 Marlboro Cup games provided outstanding competition for preparation of the U.S. National Team and contributed greatly to the qualification of the United States for the 1990 World Cup.
“The participation of 1990 World Cup teams from around the world in the upcoming Marlboro series will provide U.S. soccer fans with a preview of the 1990 World Cup.
“This guide to soccer is an invaluable resource for spectators, soccer enthusiasts and media in American. It will also generate interest for 1994 — when the world’s greatest sporting spectacle, the WWorld Cup, comes to America.”
“Werner Friscket
President
United States Soccer Federation”
“PARTICIPE EN EL SORTEO
DU FUTBOL, DE MARLBORO”
[“ENTER THE MARLBORO SOCCER SWEEPSTAKES”] (2 pages)
1989
“Marlboro
Cup
89” (8 pages)
Souvenir program of the Marlboro Cup of Los Angeles, Los Angeles Memorial Coliseum, August 10 and 13, 1989, with advertisement for Marlboro cigarettes on the back cover
“Marlboro Cup
Los Angeles Coliseum
Featuring national teams from Costa Rica, USSR, Colombia, and Guadalajara of Mexico.”
Advertisement by Philip Morris, Inc. for Marlboro cigarettes
Los Angeles Times
February 20. 1990
“Marlboro Cup
Con equipos de la Copa Mundo: U.S.A., Colombia, Uruguay y Costa Rica.
Orange Bowl”
Advertisement by Philip Morris, Inc. for Marlboro cigarettes
El Nuevo Herald
February 2, 1990
“Uruguay gana Copa Marlboro”
Article by Jesus Saiz de la Mora
El Nuevo Herald (Miami)
February 5, 1990
Newport
“NEWPORT’s Soccer
Promotion” (2 pages)
Article
Lorillard Leafs (In-house newsletter)
1982 First-Half Review
“The 1982 NEWPORT Soccer Promotion…included special events and activities at home games of several popular indoor soccer teams.
“As the popularity of the sport continues to grow, an increasing number of people are attending soccer games, providing an excellent opportunity to stimulate trial and conversion to NEWPORT.
“Special activities included:
*T-shirt night — the first 3,000 adults to arrive received a free NEWPORT T-shirt…
*Buy-One-Ticket-Get-One-Free — with two NEWPORT pack bottoms, interested fans could take advantage of this unique offer.
*Free-Kick Half Time Contest — selected participants were invited to kick a soccer ball through a NEWPORT banner to win a pair of season tickets.”
“Alive
with pleasure!
Newport”
Centerfold advertisement by Lorillard U.S.A. For Newport cigarettes
Soccer Digest
August-September 1988
“DUNHILL
SEMI-PRO LEAGUE 1991
TV3
STARTING 29TH APRIL.
EVERY MONDAY, 10.30PM”
Presented by
Dunhill”
Advertisement by Rothmans International for Dunhill cigarettes
New Straits Times (Kuala Lumpur)
April 1991
“DUNHILL
1991 F.A. CUP FINAL
SPECTACULAR
TV3
STARTING TONIGHT
Presented by
Dunhill cigarettes”
Advertisement by Rothmans International subsidiary Alfred Dunhill of London for Dunhill cigarettes
New Straits Times (Kuala Lumpur)
May 10, 1991
“Winfield
SOCCER
ATHLETIC PARK, WELLINGTON
JUNE 8TH, 2:30PM”
Advertisement by Rothmans of Pall Mall (New Zealand) Limited for Winfield cigarettes
Unknown publication
Circa 1991
“TEAM AMERICA
SOCCER. IT’S
AMERICA’S BEST.
BE THERE.
America’s national soccer team starts its run for the World Cup at RFK Sunday.
Winston
Team America
Series”
Advertisement by R.J Reynolds Tobacco Company for Winston cigarettes
The Washington Post
April 25, 1983
“The best American soccer players have been drafted to from Team America … this country’s national soccer team … Washington’s home team … and our first serious bid for the World Cup. And it all kicks off at 5:00 p.m. On Sunday, May 8.
“It’s the first home game of the Winston Team America Series. Winston thinks America deserves a world class soccer team, so it’s sponsoring the Team America Series…
“6,000 Mother’s Day Gifts…”
“Get on the ball.
Team up with the winners.
Be part of the
World Cup Soccer ’86.”
Advertisement by Sports Excellence Marketing, Inc.
Advertising Age
June 6, 1985
“…Soccer is played by more people and watched by more people than any other sport on earth…”
“World Cup kickoff in Mexico
Billions expected to view finals”
Article by Julia Michaels and Stephen Downer
Advertising Age International
May 19, 1986
“The World Cup’s popularity provides unique advertising and marketing opportunities, especially for global advertisers.
“But because of the plethora of local restrictions on advertising around the world, marketers won’t be able to use tv spots created for a global audience…
“However, ISL [Marketing] has sold stadium boards to 12 global advertisers. Their product brands or company names will be visible throughout games…
“The 12 international sponsors are BATA, Canon, Cinzano, Coca-Cola Co., Fuji Film, RJR Nabisco (Camel cigarets), JVC, Opel, Gillette Co., Philips and Anheuser-Busch. Coca-Cola, Philips, Canon and Camel each will have four boards; the rest will have two each…”
“Cup fever
When it comes to soccer’s main event,
Marketers go all out for the 1.5 billion fans”
Article by M. Thompson Noel
Advertising Age
March 1, 1986
“A Second Wind for Soccer?”
Article by Michael Hiestand
ADWEEK
April 25, 1988
“…[A] lineup of major corporations, as well as a new pro soccer league, are already positioning themselves to exploit a decision to stage the 1994 Worle Cup finals in the U.S….Anheuser-Busch, Gillette, Warner Communications, Coca-Cola, American Express, SmithKline Beckman, Union Pacific, Railroad and Philip Morris have collectively kicked in more [than] $700,000 to support the U.S. bid…
“…Beth Kohl, manger/marketing programs for PM’s Marlboro brand, hears a distant rumble of sorts: ‘The company can’t get over the interest in the bid. There’s a fascination with the World Cup.'”
“SOCCER:
Cup Bid Hinges on TV”
Article by C.L. Smith Muñiz
Sports, Inc.
April 26, 1988
“MARLBORO WILL REFILL
ITS SOCCER CUP”
Article on soccer by C.L. Smith Muñiz
Sports, Inc.
September 12, 1988
‘”Philip Morris’ Marlboro brand, buoyed by strong attendance at two New York area dates in August, will renew its Marlboro Cup soccer promotion next year, possibly with more events and more prestigious teams…
“Philip Morris spent an estimated $3 million on the program in 1988. The company reportedly spent about $22,000 for a season-ending dinner reception in New York during the games last month. PM execs would not confirm figures…”
“IK ROOK NIET, IK SPORT”
Anti-smoking campaign mages by Stichting Volksgezondhein en Roken (the Netherlands Public Health and Smoking Foundation)
Circa 1990
“IK ROOK NIET, IK SPORT”
Anti-smoking campaign mages by Stichting Volksgezondhein en Roken (the Netherlands Public Health and Smoking Foundation)
Circa 1990
“Quit”
Australian National Soccer League anti-smoking logo on t-shirt
AUSSIE SOCCER
March 1990
“VID REYKVID EKKI”
[“WE DON’T SMOKE”] (4 pages)
Article about anti-smoking campaign featuring soccer plays and other athletes
Takmark (goal), Icelandic Health Department newsletter
May 1979
“VID REYKVID EKKI”
[“WE DON’T SMOKE”] (4 pages)
Article about anti-smoking campaign featuring soccer plays and other athletes
Takmark (goal), Icelandic Health Department newsletter
May 1979
“VID REYKVID EKKI”
[“WE DON’T SMOKE”] (4 pages)
Article about anti-smoking campaign featuring soccer plays and other athletes
Takmark (goal), Icelandic Health Department newsletter
May 1979
“1990 MARLBORO CUP TOURNAMENTS” (2 pages)
Article
USA Soccer News
December 1989
“Quit”
Australian National Soccer League anti-smoking logo on t-shirt
AUSSIE SOCCER
March 1990
Branding the Beautiful Game
When Soccer Met Cigarettes
Curated by Alan Blum, MD
Professor and Endowed Chair in Family Medicine
Director, Center for the Study of Tobacco and Society
College of Community Health Sciences
The University of Alabama School of Medicine, Tuscaloosa
Designed by Bryce Callahan
Web Developer II and Digital Exhibitions Designer
Center for the Study of Tobacco and Society
College of Community Health Sciences
The University of Alabama School of Medicine, Tuscaloosa
Digital Media and Collections Support by Rebecca Whiting, MLIS
Graduate Research Assistant, University of Alabama Center for the Study of Tobacco and Society
Doctoral Student, University of Alabama College of Communication and Information Sciences