Tobacco Industry Sponsorship of Hispanic Art
“They don’t care about our culture. They never have and they never will.”
– Juan Palomo, Houston Post
Video clip from film,
“Medicine vs. Madison Avenue: Fighting Smoke with Fire”
Alan Blum, MD, Eric Solberg, Producers
1991
Juan Palomo is a former columnist for The Houston Post and USA Today, visit his blog here.
Latin American & Caribbean Art: MoMA at EL MUSEO
Cover, Title Page, Foreword (4 pages) of catalogue of exhibition sponsored by Bloomberg and Altria
El Museo del Barrio
2004
The two co-sponsors of this exhibition were Bloomberg and Altria. Did Michael Bloomberg, who campaigned against cigarette smoking, intend for his name to appear side by side with that of the nation’s leading cigarette maker?
“A major undertaking such as this would not have been possible without significant support from our sponsors and generous partners. We are especially indebted to Bloomberg and Altria Group, Inc., for recognizing the importance of this exhibition early on.”
Julian Zugazagoitia
Director, El Museo del Barrio
[Translation: “All my gifted prose’ll be at your disposal, Mr. Mister. You’ve been very kind.” (with apologies to Marc Blitzstein, author of “The Cradle Will Rock.”)]
“Feria Artesana–Marlboro Presents Musical Entertainment”
Poster by Philip Morris
Albuquerque, New Mexico
August 30, 1986
“MoMA at el MUSEO”
Advertisement by Altria and Bloomberg for exhibition the companies sponsored at el Museo del Barrio
Time Out New York
April 29-May 6, 2004
“MoMA at el MUSEO”
Advertisement by Altria and Bloomberg for the exhibition the companies sponsored
The New York Times
2004
“A Summer of Celebration! Edificando una Sociedad para el Progreso”
Philip Morris Advertisement – Cultural Events Calendar
HISPANIC Magazine
May 1990
“Building partnerships for progress.
Our association is promoting all the greatest features of the Hispanic community in this nation, ensuring its growth and progress.”
![2007 - El Museo del Bario's 5th Bienal - Altria and Bloomberg - The [S] Files](https://csts.ua.edu/files/2019/05/2007-El-Museo-del-Barios-5th-Bienal-Altria-and-Bloomberg-The-S-Files-731x1030.jpg "2007 - El Museo del Bario's 5th Bienal - Altria and Bloomberg - The [S] Files")
“The [S] Files – El Museo del Bario’s 5th Bienal” (2 pages)
Cover, Sponsor’s Page of catalogue of exhibition sponsored by Altria and Bloomberg
El Museo del Barrio
2007
“MOMA at el Museo” (3 pages)
Exhibition brochure
Cover, Sponsor’s Page
Museums New York Magazine
El Museo del barrio
2004
“MoMA at el Museo: Latin and Caribbean Art from the Collection of the Museum of Modern Art on View at el Museo del Barrio, New York’s Premier Latino Cultural Institution” (2 pages)
Media release by el Museo del barrio
Exhibition sponsored by Altria and Bloomberg
February 18, 2004
“Together at last.”
Advertisement by Philip Morris Companies Inc. for the exhibition, “The Latin American Spirit: Art and Artists in the United States, 1920-1970,” at the Bronx Museum of the Arts, New York
The New York Times
October 10, 1988
“We’re reminded that progress of an enduring and valuable nature is impossible without the spirit to create and the spirit to persevere.”
[Translation: “We’ll keep pushing cigarettes no matter what.”]