Part II
Alcohol | Guns | Hygiene & Cosmetics | Insurance | Soda and Mineral Water | Medical Equipment | Corsets, Girdles, Brassieres | Vacation and Leisure | Hormones | Diathermy | Infant Feeding | Sugar and Sweets | All You Can Eat
“How to help your patient stick to a full-liquid diet.
A glass of beer can add zest to a patient’s diet.” (4 pages)
Advertisement by United States Brewers Association, Inc.
MD Magazine
December 1961
“Liquids should be served in colorful mugs or pretty glasses.”
“ALCOHOL AND CIVILIZATION”
Article
MD Magazine
December 1961
“Consensus of symposium: alcohol helps to enhance the pleasures and reduce the stresses of civilization.”
“How to help your patient
Stick to a high vitamin-mineral diet…
A glass of beer can add zest to a patient’s diet” (2 pages)
Advertisement by United States Brewers Association, Inc. for beer
MD Magazine
August 1962
“8 oz. Glass contains 10 mg. Calcium, 50 mg phosphorus1-8 min. daily requirements of niacin, smaller amounts of other B-complex vitamins.”
“Your patient has a wide choice of
unseasoned, strained or chopped foods
—and may we
remind you that
a glass of beer
can make low-
residue diets more
palatable?
The Low Residue Diet” (2 pages)
Advertisement by United States Brewers Foundation
MD Magazine
April 1959
“Of course, you’ll tell your patients just which foods you want him to have — and whether he can enjoy a cglass of beer with his meals.
“Beer — America’s Beverage of Moderation”
“A Tonic For The Missus” (8 pages)
Advertisement by the United States Brewers Foundation
New England Journal of Medicine
January 12, 1950
“From where I sit
by Joe Marsh
“The missus came marching in with a new hat yesterday. She was as happy as a circus poster.
“I’ve learned one thing about the hats she buys. a hat is a tonic to her…
“From where I sit, different people are always going to respond to different things in different ways. so let’s keep a friendly understanding of what other folks get out of a new hat, an old clarinet, a chocolate soda or a temperate glass of sparkling beer or ale now and then…”
(Curator’s Note: “From where I sit by Joe Marsh” was an advertising column created by the United Brewers Foundation and published The New England Journal of Medicine in the late-1940s and early-1950s. View 7 examples by clicking on the image.)
“The yeast he guards is twice his age…”
Advertisement by Schenley Distillers for Schenley whiskey
Journal of the American Medical Association
January 17, 1953
“Schenley’s use of the best yeast…the finest grains…the purest water… is part of the complete network of quality controls which guard Schenley whiskies from the time the grain is grown till, years later, the whiskey is in the bottle.”
“Some Men Should Not Drink
THE HOUSE OF SEAGRAM
Fine Whiskies Since 1857″
Advertisement by Seagram Distillers Corp. for Seagram whiskies
Modern Medicine
November 1938
“If you seek the advice of your physician on the subject of liquor, he will give you a sound answer based on the experience of the medical profession and his knowledge of your own particular case.
“He may even tell you not to drink at all. He will always advise you to be moderate. He will tell you that over-indulgence — no matter what form it takes — over-eating, lack of sleep, too strenuous exercise, or intemperate drinking is not good for you.
“You can rely on your physician whose advice can be trusted in all matters that pertain to your physical well-being.
“The House of Seagram subscribes whole-heartedly to the attitude which the physicians of America are taking toward the use of liquor. If the question is puzzling you, we say: ‘Let your physician decide'”
Curator’s note: The advertising copy is reminiscent of the tongue-in-cheek definition of an alcoholic: someone who drinks more than his doctor.
Public version:
“SOME MEN SHOULD NOT DRINK”
Advertisement by Seagram Distillers Corporation for Seagram Whiskies
LIFE Magazine
November 14, 1938
“If you ask the advice of your physician on the subject of liquor, he will give you a sound answer based on the experience of the medical profession and his knowledge of your particular case.
“He may even tell you that you should not drink at all. He will always advise you to be moderate.
“He will tell you that over-indulgence – no matter what form it takes – over-eating, lack of sleep, too strenuous exercise, or intemperate drinking is not good for you.
“You can rely on your physician as a friend whose advice can be trusted on all matters that pertain to your physic al well-being.
“The House of Seagram subscribes whole-heartedly to the attitude which the physicians of America are taking toward the use of liquor. If the question is puzzling you, we say, ‘Let your physician decide…”
“in very special cases
A very superior brandy…
specify
HENNESSY
Cognac“
Advertisement by Schiefflin & Co. For Hennessy brandy
MD Magazine
December 1964
“242 + cognac” (2 pages)
Advertisement by the French National Association of Cognac Producers
MD Magazine
January 1957
“The latest edition of U.S. Pharmacopeia lists some 242 new drugs and preparations. All but one of these are synthetic compounds, constructed out of the genius of man in his endless pursuit of a longer, happier fruitful life.
“…Used routinely in the relief of heart ailments for more than 100 years, cognac is useful in preventing the paroxysms of angina pectoris as well as in its treatment.
“In the literature of geriatric medicine, brandy is often cited as an antipyretic…as a hypnotic in mild insomnia…in emotional shock or mild trauma. Cognac brandy is often indicated as the harbinger of good appetite, a gentle agent to relax tension and a pleasant inducer of euphoria.”
“Strength for the weak!
Penfold
HOSPITAL
Brandy
has no weakness
of strength!“
Advertisement by Penfolds for Penfolds Hospital Brandy
Medical Journal of Australia
December 3, 1938
“PENFOLD HOSPITAL BRANDY is genuine Pot Still (distilled in the largest pot still in the world from pure grape wine), hence it comtains more medicinal esters than Brandy distilled by any other method.”
“World’s Finest
Shotgun …
THE WINCHESTER
MODEL 21
DOUBLE GUN”
Advertisement by Olin Industries, Inc. For Winchester rifles
Journal of the American Medical Association
November 18, 1950
“If you are looking for the perfect double, the Winchester Moel 21 is a masterpiece…a gun of such beauty of line, sturdiness, and shooting excellence that it is in a class by itself…”
“for Excessive Armpit Perspiration…”
Advertisement by The Nonspi Company for Non-Spi antiperspirant
Journal of the American Medical Association
March 28, 1931
“Precision made…
50¢
Dr. West’s Miracle-Tuft
it reaches every surface of every tooth better!” (2 pages)
Advertisement by Weco Products Company for Dr. West’s Miracle-Tuft toothbrush
Journal of the American Medical Association
August 14, 1948
“‘Stick out your tongue’ said the physician
of course
you can’t
ask them to
STICK
OUT
THEIR TEETH!”
Advertisement by Weco Products Company for Dr. West’s Miracle-Tuft ORO toothbrush
Journal of the American Medical Association
September 13, 1941
“New Facts About
KLEENEX
every doctor should know”
Advertisement by Kleenex Company for Kleenex tissue handkerchiefs
Journal of the American Medical Association
January 18, 1930
“Announcing results of bacteriological tests on handkerchiefs used during colds – of utmost significance to every physician.
“PROFESSIONAL men recognize – far beyond the comprehension of the layman – the significance of the common cold which causes more industrial loss than any other ailment … and is a contributing cause to far more serious secondary diseases.
“You, then, know the value of Kleenex, the disposable tissue handkerchief.”
“Now you can be absolutely sure and safe”
Advertisement by The Andrew Jergens Company for Castolay soap
Journal of the American Medical Association
March 29, 1930
“YOU have usually recommended Castile soap for babies because of its reputation for purity and mildness.
“But haven’t you often found that the buying of Castile is extremely uncertain? There are so many imitations, made often of inferior, even harmful materials.
“Now, be positively sure. Recommend the new soap — Castolay…
“We want you to try Castolay. If you will write us, we shall be glad to send you a full-size professional cake with our compliments…”
“‘And Doctor, my New “Velvet-Suds”
IVORY SOAP is MILDER
than ever!”
Advertisement by Procter & Gamble for Ivory soap
Journal of the American Medical Association
July 19, 1941
“For over 60 years, Ivory Soap has been approved by doctors for its mildness and purity. In its early years it won the commendation of eminent contemporary authorities like Professor Silliman of the Medical Department of Yale College…”
“NOW YOUR PATIENTS
WILL ENJOY
USING SALT”
Advertisement by Worcester Salt Company for Worcester Salt Toothpaste
Journal of the American Medical Association
April 10, 1937
“You know that salt is good for teeth and gums. We do not need to cite a long list of authorities tro prove that. But as you also know, ordinary salt is not very pleasant or easy for most people to use.
“Today, the new Worcester Salt Toothpaste (U.S. Patent 1968858) ends all this…”
“Questions and Answers about DRENE…
The New-type Shampoo Made by Procter & Gamble”
Advertisement by Procter & Gamble for Drene shampoo
Journal of the American Medical Association
October 4, 1941
“YOUR PATIENTS may like to know that there is now a new, improved Drene containing a hair conditioner, made according to a recently-perfected formula. Because of this conditioner, new improved Drene leaves hair silkier, smoother, easier to manage. Those who have difficulty handling their hair immediately after shampooing will find this new Special Drene Shampoo a real help.”
“Richard Hudnut Home Permanent
accepted for advertising in the Journals of the A.M.A.”
Advertisement by Richard Hudnut home permanent
Journal of the American Medical Association
April 29, 1950
“The Advertising Committee of the American Medical Association, in accepting for advertising the Richard Hudnut Home Permanent, indicates that it finds that that this product meets the same high standards of quality and safety demanded of the other accepted Richard Hudnut preparations…”
“WHICH
TWIN HAS
THE TONI?
(and which has the $15 beauty shop wave?)”
Advertisement by The Toni Company to Toni Home Permanent
Journal of the American Medical Association
May 7, 1949
“Here, Doctor, is why Toni has given more than 67 million successful permanents!
“…Toni research chemists have perfected a mild, gentle formula whose chemical action is so gradual — it results in softly waved hair.
So natural-looking, in fact, microscopic examination fails to reveal significant difference between Toni-waved hair and natural curls…”
“When you examine
TAMPAX
Please note…
POINT No. 3: HOW GENTLE ITS CONTACT WITH THE VAGINAL EPITHELIUM”
Advertisement by Tampax Incorporated
Journal of the American Medical Association
October 4, 1941
“Gentlemen: Please send me a professional supply of Tampax”
“why employed women
prefer TAMPAX” (2 pages)
Advertisement by Tampax Incorporated for Tampax tampons
Journal of the American Medical Association
October 18, 1947
“To work at the job throughout the menses with equanimity and efficiency is the desire of every woman engaged in a professional or business career. Toward this objective, many industrial plants, department stores, schools of nursing, vocational and trade schools, airlines, etc. have established training programs to explain to neophytes and older women as well the unique benefits of TAMPAX method of menstrual hygiene…
TAMPAX…THE INTERNAL MENSTRUAL GUARD OF CHOICE”
“We THINK you will be interested in this letter
FROM A PHYSICIAN
…WHO IS A WOMAN”
Advertisement by Tampax Incorporated for Tampax tampons
Journal of the American Medical Association
March 13, 1937
“Gentlemen:
The sample package of Tampax which I requested arrived and I have tried it out. It is by far the best thing of the kind that I have ever come across, and is a great improvement for menstrual protection…”
“When you examine
TAMPAX
Please note…
POINT No. 2: HOW FLAT IT EXPANDS TO FIT THE VAGINAL CANAL”
Advertisement by Tampax Incorporated
Journal of the American Medical Association
September 6, 1941
“Betsy gets a pointer on ‘face-finishing’
Cosmetics?
If you like … but don’t substitute them for this simple care!
Ivory Soap”
Advertisement by Procter & Gamble
Journal of the American Medical Association
January 7, 1928
“Common Ground…Because of The American Medical Association’s interest in the claims made in the advertising of certain cosmetics, so-called ‘beauty soaps’ and ‘beauty preparations,’ we believe its members may be interested in seeing an entirely different sort of advertising based upon the beauty theme.
“Advertising can never, perhaps, be as single-hearted as science, which has nothing to sell. But we have always believed that there need be no clash between the scientific attitude and the advertising of an honest product.. And in that belief the Ivory advertisements have been designed.”
“PROVEN BY USE IN THE WORLD’S LARGEST
‘Cosmetic Clinic‘
WORLD’S MOST FAMOUS LIPSTICK
TANGEE
Natural“
Advertisement by the George W. Luft Co. Inc. for Tangee Natural Lipstick
Journal of the American Medical Association
December 13, 1941
“‘ALL YOU NURSES ARE SO YOUNG-LOOKING AND ATTRACTIVE. WHAT’S YOUR SECRET?’
“‘THE SAME AS YOURS — TANGEE NATURAL LIPSTICLK, THE MATCHING ROUGE, AND TANGEE FAXCE POWDER. ALMOST ALL OF US USE TANGEE NATURAL MAKE-UP.'”
“ACCEPTED
COMMITTEE ON COSMETICS
AMERICAN MEDICAL ASSOCIATION
Quality standard in beauty and health”
Advertisement by the American Medical Association
Journal of the American Medical Association
January 2, 1954
“…The A.M.A. chemical laboratory makes appropriate examinations. The information is reviewed by experts to determine if the product may be safely applied to the skin. The A.M.A. Committee on Cosmetics seal on a product is your additional assurance of its quality and safety for normal use.”
“The First Experimental Physiology“
Advertisement by The Metropolitan Protective Company for the Medical Protective policy
Journal of the American Medical Association
October 11, 1947
“For Both Medicine and Dentistry, the value of the first truly scientific dissections by Galen, the Greek who lived in Rome (130-200 A.D.), was equaled only by the scientific method propounded 600 years earlier by Hippocrates.
“Working only with pigs and apes (but urging his students to be on the alert for human bones protruding from graveyards), Galen was first to recognize the different kinds of nerves, most muscles, the brain as the center of the nervous system and the fact that arteries, containing blood rather than air, were somehow connected with the veins (1500 years before Harvey).
“A new concept of the doctor’s legal liability was evolving then, too. Before, malpractice had been punishable only as a crime. But under the Lex Aquilia, damages could be assessed. Malpractice had become a civil, as well as a criminal, offense.
“There are Few Who Experiment Today with the risks of unprotected practice. Most doctors enjoy the Medica Protective policy’s complete coverage, preventive counsel and confidential service.”
“The First Vaccination…“
Advertisement by The Medical Protective Company
Journal of the American Medical Association
June 26, 1948
“Both Medicine and Dentistry must thank Edward Jenner (1749-1823) for direct and indirect contributions to the professions’ progress in the prevention of disease…
“Prevention Today, for most physicians and dentists, includes more than prevention of disease. It includes prevention of the helplessness and injustice which the doctor knows would attend most malpractice claims or suits — if it were not for the preventive counsel, confidential service and complete protection assured by the Medical Protective policy, developed through nearly 50 years’ experience.”
“The First Narcotic…“
Advertisement by The Metropolitan Protective Company for the Medical Protective policy
Journal of the American Medical Association
August 14, 1948
“Medicine and Dentistry thank a young Prussian drug clerk, Friedrich Sertürner(1784-1841), for isolation of the first pure alkaloid of opium, morphine — named for Morpheus, god of Dreams, son of Somnus, god of Sleep.
“And Doctors After 1899 found new standards in malpractice protection — the complete, preventive and confidential counsel and service provided for physicians and dentists by the Medical Protective policy.”
“Yes, Gentlemen, the Future is Uncertain”
Advertisement by The Northwestern Mutual Life Insurance Company
Journal of the American Medical Association
September 20, 1941
“For many of you who have left your practices to join the colors, the future is filled with new and clamorous uncertainties. But for the greater number — those who will stay on the home front in the service of their practices among our civilian population, the future also holds many uncertainties. With some of those problems of uncertainty — those affecting your future financial status and that of your family — we at Northwestern Mutual can offer some solutions. We can, as we have done for thousands of practicing physicians, help you make sure that you, or your family, will be assured of a certain income even in an uncertain future…”
“‘I’m a busy doctor and I haven’t time to plan for my financial future.’
Do you know about
NATIONAL LIFE’S
Dr. Dewey Plan?
Especially Designed for
Professional People”
Advertisement by National Life Insurance Company
Journal of the American Medical Association
January 13, 1951
“Especially Designed for professional People
The Dr. Dewey Plan — named for National Life’s founder — is a protection program for doctors and others who either are too busy to plan for the future or who are not ‘business minded.'”
“THEY’RE LISTENING, DOCTOR”
Advertisement by The Northwestern Mutual Life Insurance Company
Journal of the American Medical Association
July 12, 1941
“Fresh from the medical schools, or from internships are the thousands of young doctors eager to learn from you the things that don’t appear in books. But professional guidance is not all they expect from you. Not only how to practice medicine, but how to build for their own futures. Not only how to make a living today, but how to keep something for tomorrow. You physicians who have entrusted a part, at least, of the financial future of yourselves and your families to The Northwestern Mutual can do your young interns or associates no disservice by suggesting that they start now with a sound program of Northwestern Mutual Life Insurance…”
“YOUR CAR, DOCTOR
We Know Its Importance
To You
So We Offer You
A PREFERRED INSURANCE SERVICE
…A.M.A. Membership Qualifies You…”
Advertisement by Chicago Lloyds
Journal of the American Medical Association
July 20, 1929
“You are Careful Drivers — you doctors. Statistics show that. And you should not pay insurance rates that level you down to the same class as the average of all drivers…”
“SAVE 20% ON CAR INSURANCE
Charles Lloyds Preferred Risk Plan Accepts A.M.A. Membership as Qualification”
Advertisement by Charles Lloyds
Journal of the American Medical Association
April 11, 1931
“SPECIAL FOR A.M.A. MEMBERS
“Statistics show that doctors as a class are Careful Drivers. Therefore A.M.A. Membership is accepted as qualification for a Chicago Lloyds Preferred Risk Policy without investigation.”
“STOLEN!
Dr. A.W.B., Arkansas, parked his new car at a patient’s home and upon completing his call, discovered that thieves had driven it away. Fortunately, when he bought the car, he also took out insurance with Chicago Lloyds.
NEW CAR DELIVERED
IN LESS THAN WEEK”
Advertisement by Chicago Lloyds
Journal of the American Medical Association
February 22, 1930
“Doctor, may I send your wife
A Free bottle of Hires Extract?”
Advertisement by The Charles E. Hires Company for Hire’s root beer extract
Journal of the American Medical Association
February 15, 1930
“”Will you and your family please get acquainted with Hires Root Beer and compare its merits with any other beverages used in your home?”
“14,393 DOCTORS
have mailed the coupon below
To me — won’t YOU, please?”
Advertisement by The Charles E. Hires Company for Hire’s root beer extract
Journal of the American Medical Association
April 4, 1931
“I’VE INVITED DOCTORS, through the Medical press, to give their families an opportunity to know Hires Root Beer.
“My invitation has been quickly and widely accepted. But I would be glad to send out several times as many full size bottles of Hires Root Beer Extract.
“Your wife will find it so easy to make 40 bottles of Hires Root Beer — she just adds water, sugar and yeast to the bottle of our Extract…
“Hires Root Beer Extract contains the percolated juice of roots, herbs, bark and berries. It is utterly pure — free from habit-forming drugs, artificial color and flavor…”
“Your family, too. doctor.
will like
HIRES ROOT BEER”
Advertisement by The Charkes E. Hires Company
Journal of the American Medical Association
August 16, 1930
“To prove its deliciousness, may I send a full size bottle of Hires Extract FREE enough to make 40 bottles of Hires Root Beer.
“I WANT you and your family to become acquainted with the beverage we’ve been making for over 50 years.
“You’ll like its delicious flavor, its distinctive taste. You’ll appreciate its ingredients — it contains the percolated juices of roots, herbs, barks and berries. And it is absolutely free of habit-forming drugs, artificial color or flavor…”
“The All-Family
Drink!
‘FRESH UP’ with SEVEN UP, so pure,
So good, so wholesome for everyone!
You like it…It likes you!”
Advertisement by The Seven Up Company
Journal of the American Medical Association
1950
“The All-Family
Holiday Drink!
So pure…So good…So wholesome for everyone!
You like it,
It likes you!
BUY A CASE TODAY!”
Advertisement by The Seven Up Company
Journal of the American Medical Association
December 23, 1950
“‘Fresh up’ with Seven-Up!
The All–Family Drink… So pure,
So good, so wholesome for everyone!”
Advertisement by The Seven Up Company
Journal of the American Medical Association
January 17, 1953
Curator’s note: 7up was introduced in 1928 in Missouri by Charles Grigg, who had created a popular product, Howdy Orange Drink, in 1920. By the time these advertisements appeared in the Journal of the American Medical Association, 7up was the third leading soft drink in the world. The origin of the name remains a mystery. One theory is that the 7 comes from the atomic number of lithium, which was thought to be one of the soda’s original ingredients. Although Australian psychiatrist John Cade discovered in 1948 that mania is caused by a deficiency of lithium (which led to lithium becoming the mainstay in the treatment of bipolar disorder for the rest of the 20th century), mineral waters with high concentrations of lithium had been commercially promoted since the late 1800s as a way to stabilize mood. Lithia Springs Water, bottled at Lithia Springs, Georgia, has been sold continuously since 1888. Sources: https://sha.org/bottle/pdffiles/7-UpStudy2.pdf, https://www.soda-fountain.com/p/untangling-the-lie-of-the-7up-origin, https://nl.wikipedia.org/wiki/7Up, https://www.lithiaspringwater.com/
“You trust its quality
For many reasons
DRINK
Coca-Cola”
Advertisement by The Coca-Cola Company
Journal of the American Medical Association
August 24, 1954
“The delicious and refreshing flavor of Coca-Cola was born of knowledge and imagination 68 years ago. And through the years the quality has been maintained by constant vigilance of those who produce Coca-Cola.
“…1.The water is treated and made neutral to taste to protect the delicate flavor of Coca-Cola.
“…3.Chemists in syrup plants make continuous tests for strength, taste, and purity.
“…5.Traveling laboratories, manned by graduate chemists and engineers, crisscross the nation, bringing to bottling plants the latest refinements in quality control.”
“There’s this about Coke…
‘You trust its quality’
In hospitals, offices, stores…familiar red coolers invite you to pause for ice-cold Coca-Cola. When you do, you know what to expect…”
Advertisement by The Coca-Cola Company
TIME Magazine
January 18, 1954
(Click here to view the same advertisement in black and white in
Journal of the American Medical Association
January 2, 1954)
“Young people love it!
Buy Coke by the carton”
Advertisement by The Coca-Cola Company
Journal of the American Medical Association
January 17, 1953
“Coca-Cola — perfect blend of many flavors — has a flavor all itrs own. Refreshing as the young folks’ outlook — pure, wholesome Coca-Cola belongs in your refrigerator at home.”
“no epidemic has been traced to
BOTTLED CARBONATED BEVERAGES” (2 pages)
Advertisement by American Bottlers of Carbonated Beverages
Journal of the American Medical Association
August 14, 1948
“…laboratory and clinical observations indicate that the action of carbon dioxide is both bacteriostatic and fungicidal against many pathogenic organisms. It is particularly effective against the colon-typhoid group.”
“THE PLACE OF CARBONATED BEVERAGES
in the Diet”
Advertisement by American Bottlers of Carbonated Beverages (“The National Association of the Bottled Soft Drink Industry”)
Journal of the American Medical Association
August 29, 1950
“Sweetened carbonated beverages contain approximately 100 calories for each eight ounces, in the form of invert sugar, which is rapidly assimilated and transformed into quick energy.”
“SOFT DRINKS
AS AN AID TO RELAXATION”
Advertisement by the American Bottlers of Carbonated Beverages
Journal of the American Medical Association
April 10, 1954
“Perhaps the greatest value of soft drinks is in their contribution to our social life. It is said that ‘man does not live by bread alone.’ The universal social instinct of taking a drink together often provides an essential moment of relaxation that combats the tenseness of modern living…”
“The American Bottlers of Carbonated Beverages is a non-profit association with member manufacturers of bottled soft drinks in every State. Its purposes include improvement in production processes and distribution methods within the industry; research and education concerning bottled soft drinks; and a closer relationship with the medical and dietetic professions…”
“MEDICAL
BACKGROUND of
CARBONATED BEVERAGES”
Advertisement by the American Bottlers of Carbonated Beverages, the national association of the bottled soft drink industry
Journal of the American Medical Association
February 18, 1950
“Among the pioneers in the development of carbonated beverages were famous medical men such as Benjamin Rush, Joesph Black, Benjamin Silliman, Sr., Valentine Seaman and others equally outstanding. With this background, it is fitting that bottled carbonated beverages have been found by physicians to be valuable in many special conditions. They have been shown to prevent nausea following the oral administration of certain drugs and in many cases, they decrease the time of initial action of many preparations, thus administered…”
“vichy célestins
french vichy”
Advertisement by Francis H. Leggett & Co., distributors of Vichy mineral water
Journal of the American Medical Association
December 1, 1928
“Vichy in France, and its springs, is famed the world over as a health resort …Vichy Célestins is bottled fresh at the springs — served fresh the world over … On sale at the better drug and grocery stores; served by clubs, hotels and restaurants.”
“When traveling, whether on land of sea, a glass of White Rock is not only pleasant but very beneficial.
White Rock
The leading mineral water”
Advertisement by White Rock Mineral Springs Company (Curator’s note: Established in 1871 in Waukesha, Wisconsin by pharmacist H.D. Colver, the company still exists under the name White Rock Beverages.)
Journal of the American Medical Association
December 1, 1928
“‘Canada Dry’ — a popular ginger ale in the sickroom — and rightly, too”
Advertisement by Canada Dry Ginger Ale, Incorporated
Journal of the American Medical Association
September 15, 1928
“To the physician, ‘Canada Dry’ is a safe ginger ale to prescribe. Itis made from the finest quality of Jamaica ginger and other absolutely pure ingredients. These ingredients are blended and balanced with care. They are mixed in exact proportions. Those proportions are never allowed to vary and hourly tests are made to assure that they do not. The purity of ‘Canada Dry’ is a matter of examination, too, under laboratory methods. ‘Canada Dry’ does not contain capsicum. It does not bite ethe tongue or produce and unpleasant after-effect.
“This is why ‘Canada Dry’ recommends itself to physicians all over the country.
“But ‘Canada Dry’ is liked by patients, too. It has a mild, mellow, subtle, gingery taste that is delightful. Its uniform carbonation — the result of careful and exact balancing — makes a pleasing change of regimen for the sickroom for the patient. And especially for those patients who have just come out of an ether anaesthetic, it is very welcome. Helping them to overcome nausea as it does, ‘Canada Dry’ goes a long way to starting them on the road to ‘Now I am going to get well’ frame of mind.
“Many hospitals regularly stick ‘Canada Dry’ and many physicians regularly prescribe it.”
“JUST A PLAIN WHITE COAT!
But, by George! it’s neat, dignified and comfortable to work in — and, too, it’s professional looking”
Advertisement by Angelica Jacket Company
Journal of the American Medical Association
April 11, 1931
“SENSATIONAL BARGAIN IN SURGICAL INSTRUMENTS!”
General Operating Set .. $32.50
Purchased from U.S. Veterans’ Bureau”
Advertisement by National Jobbing & Export Co.
Journal of the American Medical Association
March 29, 1930
“AMERICA’S GREATEST ‘BUY’ In a Physician’s BAG…”
Advertisement by New Process Company for the Handibag
Journal of the American Medical Association
January 3, 1931
“14,381 Doctors acclaim this ‘Handibag’ far superior to the ordinary Physician’s Bag…Name plate identifies bag quickly in busy hospital…”
“TWO NOZZLES
–AND WHY?”
Advertisement by Nichols Nasal Syphon, Inc. for a nasal irrigation device
Journal of the American Medical Association
December 28, 1929
“The NICHOLS NASAL SYPHON is a patented device which has enjoyed more than ten years’ successful use by hundreds of leading physicians throughout the country.
“Note particularly the TWO nozzles. A prescribed, antiseptic solution may be introduced into the entire nasal cavity under perfect control — note automatic shut-off — and immediately drawn, or sucked out by the other nozzle, bringing with it much of the muco-purulent material and pus excretions. There has never been a report of a case where more remote areas were affected in the slightest, and many are the rports of extreme usefulness in Rhinitis, Hay Fever, Sinusitis, Ethmoiditis, Catarrh, and Influenza.”
“The FLORSHEIM
SHOE _ _ _ _
With FEETURE – ARCH”
Advertisement by The Florsheim Shoe Company
Journal of the American Medical Association
December 28, 1929
“ONCE you know what comfort and relief this great shoe will give your feet, you will continue to wear FLORSHEIM SHOES with the FEETURE ARCH permanently — it is the only show that gives firm support yet flexes freely with the movement of the foot.”
“THE BARDACH-SCHOENE
VACULIMB
Eliminates Shoulder or Waist Suspension Harnass
‘So they may walk again.'”
Advertisement by Bardach-Schoene Company, Incorporated for the Vaculimb artificial limb
Journal of the American Medical Association
August 14, 1948
“This new American development in artificial limbs avoids the use of external leather straps or mechanical moving parts that touch the body. The VACULIMB utilizes the principle of a vacuum, assuring far greater comfort…
“This type limb has been in successful use in Europe for many years, so it is not an experiment…”
“Galvanism Is a
Valuable Therapeutic
Agent in Gynecology“
Advertisement by General X-Ray Company for the “Morse” Wave Generator
Journal of the American Medical Association
September 22, 1928
“TO stimulate pelvic circulation is a needed measure whenever relaxation of the tissues, displacement or other similar mechanical fault is discovered. For this purpose we suggest use of the Galvanic Current delivered by the ‘Morse’ Wave Generator…
“The ‘Morse’ Wave Generator delivers these currents delicately adjusted and under perfect control and is considered an outstanding instrument for that purpose in the field of Physiotherapy.
“Further particulars will be cheerfully supplied upon request.”
“SAVAGE
HEALTH MOTOR
Exerciser and Reducer”
Advertisement by Savage Products Distributing Corporation
Journal of the American Medical Association
September 8, 1928
“THE Savage Health Motor Exerciser and Reducer cannot bring anyone indoors the fresh air, and the many benefits of out-door sport and exercise. But its pleasant, ‘passive’ mechanical vibratory manipulation and massage is an excellent substitute for exercise, and its use is a distinct aid in combating the all too common present-day ills due to overeating and under exercising. The list of prominent physicians who use and recommend the Savage Health Motor is large — and growing daily…
“Makers of the famous Savage-Stevens Sporting Arms, the Savage Wringerless Washer and Savage All Electric Ironing Machine.”
“Questions and Answers
concerning
The Western Electric Audiometer
‘How does it Measure Acuity of Hearing?'”
Advertisement by the Graybar Electric Company for the Audiometer Model 2A (“It puts the ear on paper”)
Journal of the American Medical Association
April 7, 1928
“The procedure of measuring acuity of hearing with the Audiometer is this: A sound of definite pitch is lowered in intensity until the sound is barely perceptible to the patient. That point, expressed in sensation units, is marked on the record chart, called the Audiogram…
“Further interesting data on the many applications of this instrument await the request of medical men at the office of the Graybar Electric Company…”
“42 conditions where SPENCER is prescribed
Individually designed SPENCER SUPPORTS
ABDOMINAL CONDITIONS…
BACK CONDITIONS…
BREAST CONDITIONS…
HERNIA…
POSTOPERATIVE…”
Advertisement by Spencer, Incorporated
Journal of the American Medical Association
October 25, 1941
“Each Spencer Support is individually designed, cut, and made at our New Haven plant — after a description of the patient’s body and posture has been recorded and detailed measurements taken. This assures the doctor that each patient will receive the proper design to meet his individual medical instructions…”
“‘EUREKA, I BELIEVE THIS IS IT!’
Said A Doctor When He Saw This New Spencer Brassiere”
Advertisement by The Spencer Corset Company for the Spencer Uplift Brassiere
Journal of the American Medical Association
October 25, 1941
“OF INTEREST to the PHYSICIAN
…and HIS WIFE”
Advertisement by The Spencer Corset Co., Inc. for the Spencer Corset and Brassiere
Journal of the American Medical Association
September 6, 1941
“The Spencer Corsetiere is especially happy to serve the doctor’s wife because in that way the doctor can observe at close hand the advantages of a Spencer.”
“in CHRONIC POLIOMYELITIS
SPENCER INDIVIDUALLY DESIGNED SUPPORTS FOR ABDOMEN, BACK AND BREASTS“
Advertisement by Spencer, Incorporated
Journal of the American Medical Association
August 14, 1948
“Quoting from the Jurnal of the A.M.A.
(ISSUE OF NOVEMBER 1, 1930)
Concerning NODULES OF THE BREAST…
Concerning PROLAPSE…….”
Advertisement by the Berger Brothers Company for Spencer corsets, girdles, brassieres, belts, and surgical corsets
Journal of the American Medical Association
January 3, 1931
“Spencer Uplift Brassieres are prescribed by physicians for breast that have sagged and lost tone from the wearing of ‘boyish-form’ bandeaus. They are also sponsored by physicians for prolapse of the virginal atrophic breasts; non-malignant nodules of the breast; maternity wear to prevent ‘caking’ and abscess.”
“A Ptosis Garment
Effective in Extreme Emaciation“
Advertisement by S.H. Camp and Company for the Camp Ptosis Belt
Journal of the American Medical Association
March 14, 1931
“Prescribe
Southern Sunshine!
Go Illinois Central”
Advertisement by the Illinois Central Railway System
Journal of the American Medical Association
December 14, 1929
“Speed your patient’s convalescence. Send them to the Sunny South or Foreign Lands Nearby — where warm invigorating sunshine restores the glow of health — where gentle breezes soothe tired nerves.”
“White winters…
never come to this
ISLAND of HEALTH”
Advertisement by The Empress Hotel
Journal of the American Medical Association
January 3, 1931
“Why not begin prescribing Victoria’s ‘Island of Health’ to your patients who are past the crisis?”
“Here Are Authentic Facts
About the Nation’s Climate”
Advertisement by the city of El Paso, Texas
Journal of the American Medical Association
January 3, 1931
“So sure are we that El Paso’s high, dry, sunny days will prove of real benefit to sufferers from pulmonary diseases that we are glad to leave the decision to you — after you get the facts.”
“Florida’s Hotel Beautiful in the Bracing Hills and Lake Section“
Advertisement by Hotel Polk
Journal of the American Medical Association
January 3, 1931
“A pleasure paradise for your log cabin home
LUCERNE IN QUEBEC
..For generations known as the Signiorial Home
Of Papineau the Patriot”
Advertisement by Lucerne-in-Quebec Community Association, Limited for homesites in an elite private wilderness retreat
Journal of the American Medical Association
February 15, 1930
“Turn your back on winter…enjoy a glorious
TWA
Quickie Vacation
In the SUN COUNTRY
FLY TWA
TRANS WORLD AIRLINES”
Advertisement by Trans World Airlines
Journal of the American Medical Association
January 16, 1954
“This winter why not practice what you so often preach to your patients? Enjoy a change from dreary winter weather…get away for a few days’ rest where the sun shines warm and bright, and the air is clear and dry. Take a glorious TWA Quickie Vacation to Phoenix, Las Vegas, Southern California or any of the other famous midwinter resorts located in the Sun Country.”
“in the menopause…
‘all patients described a sense of well-being [with “Premarin”].’ Neustaedter, T., Am. J. Obst. & Gynec. 46:530 [Oct.] 1943″
Advertisement by Ayerst, McKenna & Harrison Limited for Premarin conjugated equine estrogens
Journal of the American Medical Association
January 13, 1951
“Helps you
Take the misery out of menopause
as hormones alone often don’t do
Fast-acting Milprem directly relieves
both emotional dread and estrogen deficiency”
Advertisement by Wallace Laboratories for Milprem (combination of meprobamate and conjugated equine estrogens)
MD Magazine
December 1961
“Many physicians find that estrogen therapy is not enough for the woman who is also filled with anxiety by her menopause.
“Her emotional dread may make her so miserable that it becomes a real clinical problem. Of course, your personal guidance is of enormous value here. But the days between visits can be very anxious and lonely for such a woman.
“This is where Milprem helps you so much. It calms the woman’s anxiety and tension; prevents moody ups and downs; relieves her insomnia and headache. At the same time, it checks hot flashes by replacing lost estrogens. The patient feels better than she did on estrogen therapy alone. And your counsel and your assurances can now help her make her adjustment much faster. For you have taken the misery out of her menopause.”
“It’s her third visit this month
For those ‘funny pains.’
What do you prescribe?
Placebin
(placebo)”
Parody of pharmaceutical advertisement
National Lampoon
May 1975
“Let’s face it, she gives you a pain. You know she got her symptoms out of an old medical encyclopedia and she’s just looking for something to talk about with the girls. And you’df like nothing better than tio tell her soo. But she’s wealthy, and she pays those inflated bills for office visits without a quibble. In full. On time. Writing her off would be writing a prescription for financial disaster.
“Instead, write a prescription for Placebin (placebo). There are twenty different placebos in the Riche Placebin family to choose from. Each contains a slightly different formulation pf totally inactive ingredients — chalk, sugar, cellulose, and bone meal — and each is supplied as a tablet or capsule in a wide variety of different shapes and colors.
“In addition, every Placebin comes with a detailed printed ‘diagnosis’ containing descriptions of a realistic, nonexistent malady or disorder and a generalized ‘prognosis’ with a high degree of vagueness to insure conformance to standard hypochondriac complaints. You select the Placebin that most closely approximates the patient’s ‘ailment.'”
“Psychosomatic Problems
presented by the menopausal patient generally are relieved by Estrogens-Lakeside. Emotional disturbances which may be present are more easily identified and controlled when endocrine equilibrium has been resumed……the estrogenic deficiency relieved.”
Advertisement by Lakeside Laboratories for Estrogens-Lakeside
Journal of the American Medical Association
July 21, 1945
“Equilibrium
and
Equanimity”
Advertisement by George A. Breon & Company for Diethylstilbestrol Dipropionate-Breon
Journal of the American Medical Association
December 23, 1950
“Today, the woman in a turbulent menopause expects the general practitioner to set her physical and psychical equilibrium aright. She is not unreasonable in this, as the newer aids available so often prove.
“…Then, in Diethylstilbestrol Dipropionate-Breon the physician may be said to be prescribing equilibrium for the patient and equanimity for himself!”
“the upset family
. . . of the menopausal woman frequently presents a greater problem than the patient’s condition. The varying aspects of the menopausal syndrome usually require more than one approach. However, the usefulness, convenience, and economy of Diethylstilbestrol, Lilly warrant its selection for most cases. Often its estrogen replacement effect is all that is needed to calm the patient and the family, too.
Diethylstilbestrol, Lilly”
Advertisement by Eli Lilly and Company
Journal of the American Medical Association
April 29, 1950
“Diathermy
in
Arterio
Sclerosis”
Advertisement by Wappler Electric Company, Inc. for the new Wappler Model E portable diathermy apparatus
Journal of the American Medical Association
July 19, 1930
“‘ELDERLY persons in an advanced stage of arterio sclerosis are frequently distressed by gases in the abdomen. They feel weak and dizzy, their skin is cold and clammy and they void quantities of light colored urine. Their pressure may be as low as 135 mm.
“‘Placing them comfortably, we apply diathermy by means of metal plates of equal size, 4 x 8 inches, one to the abdomen and the other to the lower dorsal region. A current of about 400 milliamperes and low voltage is applied, the pulse being carefully watched. As soon as the pulse becomes slightly fuller and a little more rapid, the current is stopped. Sometimes to produce this effect we may be obliged to apply 1,000 milliamperes.
“The pressure will usually rise to 150-160 mm. The weakness, vertigo and polyuria will disappear and the digestion improve. Often one application will remove these discomforts for days or even weeks, and the tension remain up for this time…'”
–Frederic de Kraft, M.D., New York, in ‘Physical Therapeutics'”
“When is Diathermy of value
In Your Practice?”
Advertisement by General Electric X-Ray Corporation for its diathermy devices
Journal of the American Medical Association
April 12, 1930
“YOUR decision to use diathermy in the treatment of any condition will, of course, be based on recognized medical authority. Many physicians have become interested as a result of observing the many references to diathermy in current medical literature, and no doubt intend to investigate for themselves when opportunity presents. But a busy practice affords little of the time required for researching the files of the medical library, and it is put off indefinitely…
“If you number yourself among the physicians who have not adopted diathermy in practice, and desire to investigate this form of therapy in view of reaching your own conclusion as to its value in your practice, you will find this booklet a convenient reference…”
“‘Pain
is the prayer of a nerve
for healthy blood.’
Romberg”
Advertisement by The Burdick Corporation for The Burdick Zoalite infra-red generator
Journal of the American Medical Association
March 13, 1937
“Relieves Pain in Traumatic and Inflammatory Conditions by increasing the circulation in the area under treatment.
“The radiant heat of the Burdick Zoalite is c lean, accurate, convenient, effective.
“In the Office —
the Z-15 Dual Zoalite for treating large or small areas
“In the Home —
The Z-70 Prescription Zoalite, low rental rates on the physician’s prescription.”
“Another Reason Why Breast Milk
for Babies is Best Milk”
Advertisement by Mead Johnson & Company
Journal of the American Medical Association
May 2, 1931
“PHYSICIANS’ BABIES ARE BETTER BABIES”
Advertisement by Mead Johnson and Company
Journal of the American Medical Association
September 6, 1930
“Regular visits to the doctor’s office where the baby is carefully examined, measured, weighed and recorded, and the individual formula specially prescribed, are far more satisfactory than the mother’s attempting to feed her baby without professional advice.
“Mead Johnson and Company have preached and supported for many years the fundamental principle that ‘Physicians’ Babies are Better Babies.’”
“EXPLOITATION
of the
MEDICAL PROFESSION”
Advertisement by Mead Johnson & Company
Journal of the American Medical Association
October 1, 1932
“EVERYWHERE it is rampant — newspapers, magazines, billboards, radio. ‘Your doctor will tell you that….’ ‘Medical science has found that….’ ‘The greatest specialists in Timbuctoo say that….’ And the rest of the story is, of course, ‘Use our pills or our vitamins three times a day; ask your doctor.’
“You are forced to compete with those who offer your patients free advice regarding medical treatment. You deliver Mrs. Blank’s baby today, and tomorrow she will receive by mail samples of baby foods with complete directions on how to use them. Indeed, some physicians representing a commercial organization and knowing that the case is in your hands may address a personal letter to your patient offering his services free…
“Mead Johnson & Company have always believed that the feeding and care of babies and growing children is an individual problem that c an best be controlled by the individual physician. For over twenty years and in dozens of ethical ways we have given practical effect to this creed. We hold the interest of the medial profession higher than our own, for we too, no doubt, could sell more of our products were we to advertise them directly to the public…”
“THIS
MEAD POLICY“
Advertisement by Mead Johnson & Company
Journal of the American Medical Association
March 8, 1930
“WHEN, in 1877, the doctrine of boiling milk for infants began to be practised, American pediatrics was born.
“Up to that time, the artificial feeding of babies was not only haphazard, but fraught with danger. When epidemics of tuberculosis, dysentery, and other milk-borne infections stalled, babies died like flies…
“But now in a more commercial age when physicians must compete with newspaper, magazine, radio, grocer, patent food manufacturer and other busybodies who practise medicine without a license, this Mead Policy is more important than ever to the future of American medical practice”
“PREVENTS RICKETS AND SPASMOPHILIA”
Advertisement by The Laboratory Products Company for S.M.A. formula
Journal of the American Medical Association
January 18, 1930
“Ever since 1914, when S.M.A. was first developed as a diet compound adapted to breast milk, it has always contained enough cod-liver oli to make it anti-rachitic and anti-spasmophilic. The kind of food constituents and their correlation also contribute to prevent rickets and spasmophilia…
“S.M.A. was developed in the Babies and Children Hospital of Cleveland…”
Curator’s note: Spasmophilia, also called tetany, is a condition of involuntary muscle spasms often associated with low levels of calcium or magnesium in the body.
“In response to requests from pediatricians, we are now making PABENA — precooked oatmeal, enriched with vitamin and mineral supplements. PABENA closely resembles Pablum in nutritional qualities and offers the same features of thorough cooking, convenience and economy.”
Advertisement and free sample offer by Mead Johnson & Co. for PABENA infant cereal
Journal of the American Medical Association
1940s
“No baby ever received a better infant food
Than its mother’s milk”
Advertisement by Mead Johnson & Company
Journal of the American Medical Association
April 9, 1930
“‘FIRST THOUGHT — BREAST MILK'”
“‘SECOND THOUGHT —
COW’S MILK, WATER AND DEXTRI-MALTOSE'”
“These principles are, and always have been, fundamentals with us”
“Dependable Nourishment
During that all-important first year of life
SIMILAC
Similar to breast milk.”
Advertisement by M & R Dietetic Laboratories, Inc. for Similac, a “powdered, modified milk product especially prepared for infant feeding, made form tuberculin tested cow’s milk…”
Journal of the American Medical Association
June 26, 1948
“It is during that all-important first year of life that the very foundation of future health and ruggedness is laid. And the well-nourished baby is, in most cases, more resistant to the common ills of infancy. Similac-fed infants are notably well-nourished; for Similac provides fat, protein, carbohydrate and minerals, in forms that are physically and metabolically suited to the infants’ requirements. Similac dependably nourishes the bottle-fed infant — from birth until weaning.”
“‘A Properly Fed baby enjoys 24 happy hours each day‘
He has a GOOD START in life!
He was FED UNDER the supervision of a PHYSICIAN”
Advertisement by S.M.A. Corporation for S.M.A. Infant formula
Journal of the American Medical Association
April 11, 1931
“Look at this healthy little fellow raised on S.M.A.!
“From past experience, the physician who prescribed S.M.A. for this infant was confident that he would obtain splendid results.
“S.M.A. resembles breast milk so closely and contains the essential elements in such perfect balance that chronic nutritional disturbances are avoided.
“Furthermore, as cod liver oil forms a part of the fat in S.M.A. in adequate amount to prevent rickets and spasmophilia, S.M.A. Infants grow into string healthy youngsters with well formed teeth, bodies, and legs…”
“Eczema in infant yields
to unsweetened evaporated milk
‘from Contented Cows'”
Advertisement by Carnation Company for Carnation evaporated milk
Journal of the American Medical Association
March 29, 1930
“Many pediatricians have observed that infantile eczema, even severe and chronic cases, often yield with surprising promptness when unsweetened evaporated milk is employed in the feeding formula…”
“For the colic, diarrhea, or vomiting of
Cow’s Milk
Lactoalbumin Allergy
prescribe
Myenberg
Evaporated Goat Milk”
Advertisement by Special Milk Products, Inc.
Journal of the American Medical Association
May 6, 1950
“ALLERGIC TO COW’s MILK…
but drinking what comes
Naturally
CAPRI
EVAPORATED
GOAT MILK”
Advertisement by Newcombe-Mead Co., Inc. for Capri evaporated goat milk
Journal of the American Medical Association
January 16, 1954
“Yes, you can stay with natural milk in many cases of cow’s milk lactoalbumin allergy — by using wholesome, nutritious goat’s milk in the formula. Goat’s milk differs from cow’s milk in fat and lactoalbumin elements, and may be successfully tolerated by infants allergic to cow’s milk.”
“IRRADIATED
EVAPORATED
MILK
…supplies an essential food factor which most natural foods lack
…Vitamin D”
Advertisement by Wisconsin Alumni Research Foundation for irradiated evaporated milk
Journal of the American Medical Association
October 31, 1942
“Foods generally contain little or no Vitamin D. Sunshine as a source is ever uncertain, never dependable. Vitamin D remains the most elusive of vitamins…the one vitamin most likely to be missing in the diet.
“Irradiated Evaporated Milk has consistently demonstrated its antirachitic value. Numerous clinical studies have repeatedly shown its efficacy in preventing rickets and in eliminating Vitamin D deficiencies generally…”
“DIET TRAY MAGIC
Milk easily made into tempting eggless non-cooked custards
DELICIOUS
–and more readily digestible
than plain milk”
Advertisement by Chr. Hansen’s laboratory, Inc. for Junket Rennet Powder and Tablets for custards
Journal of the American Medical Association
July 19, 1941
“Rennet-custards are easier to digest than plain milk because the rennet enzyme causes them to form soft, fine curds in the stomach…
“For over 50 years, doctors have found rennet-custards a splendid addition to the dietary of infants, adults and the aged, whether sick, convalescent or well…”
“Psychologic Anorexia”
Advertisement by Chr. Hansen’s laboratory, Inc. for Junket rennet powder and tablets
Journal of the American Medical Association
January 13, 1951
“In tempting, rather than forcing, rebellious or flagging appetites, delicious rennet desserts (easily made from ‘Junket’ Brand Rennet Powder or Tablets) prove most helpful. Retaining all of milk’s nutritive values, yet possessing varied flavor and color appeal — these simple, attractive, eggless custards are almost invariably consumed without bribe or persuasion…More and more physicians are thus finding rennet desserts a valuable means of counteracting the ‘finicky behavior’ often attached to milk.”
“Gratis…
New 4-way approach
to infant-nutrition
for all your young
mothers”
Advertisement by Gerber’s Baby Foods
Journal of the American Medical Association
January 13, 1951
“4 sample boxes of cereals. An attractive educational unit that helps you impress young mothers with the need for a variety of pre-cooked cereals in Baby’s diet. Gerber’s ‘Quads’ include Cereal Food, Oatmeal, Barley Cereal and the latest arrival, Rice Cereal…”
“A success in infant feeding ’round the world
That’s why so many doctors recommend NESTLÉ’s Milk.”
Advertisement by NESTLÉ’s for NESTLÉ’s Evaporated Milk
Journal of the American Medical Association
August 14, 1948
“Summer time is Travel time for Babies, too…
Does this present a problem for babies under your care?…
Every drop in every can of Pet Milk is as uniformly safe as if there were no germ of disease in the world…”
Advertisement by the Pet Milk Company for Pet Evaporated Milk
Journal of the American Medical Association
January 26, 1948
“PURÉED
Vegetables for
SMOOTH DIETS
and Infant Feeding”
Advertisement by Van Camp’s for its puréed vegetables
Journal of the American Medical Association
November 23, 1929
“TRUE PURÉES of vegetables — ideal for smooth diets and infant feeding — from laboratory-controlled production — are announced by Van Camp’s.
“Fresh Carrots — Peas — Spinach — Tomatoes — and Mixed Vegetables — fresher at Van Camp’s than vegetables reaching general markets — are used for these new Van Camp’s Puréed Vegetables…
“While the huge task of stocking grocers throughout the country is under way, we will be pleased to send samples to fill orders for physicians, hospitals, dieticians and nurses anywhere.”
“Swift’s Strained Meats
With six-weeks-old infants an ounce a day made all the difference!
SWIFT…foremost name in meats
… first with 100% Meat for Babies”
Advertisement by Swift Quality Foods for Swift’s Meats for Babies
Journal of the American Medical Association
June 26, 1948
“Rich in Fluorine
STRAINED TUNA BABY FOOD
Helps guard those precious teeth against future decay”
Advertisement by Van Camp Laboratories for Chicken of the Sea and White Star strained tuna baby food
Journal of the American Medical Association
May 5, 1951
“Doctor! Please tell my mommie
About Clapp’s Baby Foods!”
Advertisement by Clapp’s Baby Foods
Journal of the American Medical Association
January 13, 1951
“The makers of Clapp’s Baby Foods appreciate the fact that…
DOCTORS HAVE BEEN RECOMMENDING CLAPP’S BABY FOODS LONGER THAN ANY OTHER BABY FOODS”
“NUTRITION BEGINS WITH APPETITE
…and variety tempts the taste!
Only BIB juices for babies offer 3 taste varieties in natural vitamin C”
Advertisement by the BIB Corporation for BIB juices for babies
Journal of the American Medical Association
April 3, 1954
Curator’s Note: The American Academy of Pediatrics (AAP) issued its first definitive recommendation against providing fruit juice to infants in 2001.
“WHEN ADDING IRON TO THE DIET —
Remember this appetizing help!“
Advertisement by Penick & Ford, Ltd., Inc. for Brer Rabbit Pure New Orleans Molasses
Journal of the American Medical Association
October 4, 1941
“Brer Rabbit New Orleans Molasses is second only to beef liver as a food source of available iron…
“Three tablespoons of Green Label Brer Rabbit New Orleans Molasses daily provide more than 3 mg. of available iron. The amount may be increased by the physician depending on the age, condition and tolerance of the individual…”
“Sweetose —
a completely new type of corn syrup
— AN IDEAL CARBOHYDRATE FOR INFANT FEEDING”
Advertisement by A.E. Stanley Manufacturing Company
Journal of the American Medical Association
August 14, 1948
“‘…of course it’s easily digested.’
KARO is a mixture of dextrose, maltose and dextrins, perfect for all formulas“ (2 pages)
Advertisement by Corn Products Refining Company
Journal of the American Medical Association
December 23, 1948
“For 30 years physicians have recognized KARO Syrup as a perfect carbohydrate for milk modification.”
“Karo”
Advertisement by Corn Products Refining Company for Karo corn syrup
Journal of the American Medical Association
March 1, 1930
“THIS ADVERTISEMENT
appeared in the
JOURNAL OF THE AMERICAN MEDICAL ASS’N.
The Leading National Medical Publication
Another reason why
Karo
Is America’s
largest selling
fine
Table Syrup”
Advertisement by Corn Products Sales Company
Ladies’ Home Journal
April 1936
“ADVICE to MOTHERS
“The supervision of your doctor is a necessary aid in properly rearing your children. Whenever in doubt, consult him for advice and guidance. Don’t wait!”
“Canned Vegetables — so rich in Vitamins — are more appetizing when Seasoned with Sugar”
Advertisement by The Sugar Institute
Journal of the American Medical Association
October 11, 1930
“Most foods are more delicious and nourishing with Sugar“
“Partners in good nutrition
…Discovering more about the functions of sugar in human nutrition and better ways to use it in the sciences and technologies is the purpose of the Sugar Research Foundation.”
Advertisement by the Sugar Research Foundation
Journal of the American Medical Association
June 26, 1948
“Grand Prize
of
$25,000
FOR SUGAR RESEARCH
…A grand prize of $25,000, to be awarded in 1950 for ‘the most outstanding contribution of original knowledge concerning sugar made during the previous five-year period.’”
Advertisement by the Sugar Research Foundation
Journal of the American Medical Association
October 16,1948
“candy
MORE THAN JUST FOOD”
Advertisement by the Council on Candy of the National Confectioners’ Association
Journal of the American Medical Association
October 7, 1950
“Unusual is the child, the housewife, the worker or the oldster who does not enjoy a piece or two of candy to top off the noon or evening meal. Candies, in addition to providing caloric food energy and valuable nutrients derived from the wholesome foods used in their manufacture, add to the joy of living because of the eating pleasure they engender. Taken at the end of a meal, candies create a sense of having eaten well and an aura of satisfaction, improving the general outlook and beneficially influencing the digestive processes…”
“Why do new diets allow for
between-meal snacks?
New scientific studies show why a realistic use of foods and beverages containing sugar
can help you diet with less hunger, less fatigue-keeps diets from being boring”
Advertisement by Sugar Information, Inc. for sugar
Sports Illustrated
May 2, 1955
“Whether you want to slim down or stay slim you’ll be glad to know that science has given its OK to foods and beverages that contain sugar.
“…When you include sugar (or foods and beverages that contain sugar) in a well-planned diet, you actually take advantage of the healthy body’s system of appetite control. Part of the foods you eat must be turned· into sugar before they can be used as energy. As you use up energy the blood sugar level drops. When it falls below a certain point the brain centers which regulate appetite are activated. You get hungry. As soon as the blood sugar rises above this level, the appetite is turned off. You feel satisfied — even though your stomach may be far from full .
“Since it raises your blood sugar level faster than any other food, a little sugar can be a big help in holding down your appetite-and your waistline.
“18 CALORIES
Surprise you that there are only 18 calories in a level teaspoonful of sugar? People we asked (including some on diets) guessed from 50 to 600. You’ll normally use up as many calories as you get in a teaspoonful of sugar every 7½ minutes!”
“All facts in this message apply to both beet and cane sugar.”
Curator’s note: This advertisement was one of a series in consumer magazines purchased by the sugar industry in the 1950s, along the lines of the industry’s Sugar Institute in the 1930s and its Sugar Research Foundation in the 1940s.
“Candy and the
Cephalic Phase of
Digestion”
Advertisement by the Council on Candy of the National Confectioners’ Association
Journal of the American Medical Association
October 18, 1947
“That the pleasant sense of satiety and satisfaction which follows a good meal is conducive to trouble-free digestion has been repeatedly experienced by everyone. The psychic influence of the sight and taste of attractive food upon the secretion of the digestive juices and upon gastrointestinal motility is probably the basis for this observation. A meal which ends with a piece or two of candy is usually regarded as a satisfying meal. IIn this manner candy can rob even an ordinary meal of its drabness. Children look forward to this treat at the end of their meals; this very anticipation encourages the to eat their foods more eagerly. And few indeed are the adults who do not enjoy a sweet after lunch or dinner.”
“It makes their regular check-ups ‘fun’ by giving youngsters some wholesome
CHEWING
GUM”
Advertisement by the National Association of Chewing Gum Manufacturers
Journal of the American Medical Association
October 4, 1941
“There’s a reason, a time and place for Chewing Gum.
…And for such a small cost this one, friendly, little act goes a long way in winning extra good will and affection. Besides, as you know, the chewing is an aid to mouth cleanliness as well as helping to lessen tension. Enjoy chewing Gum yourself. Get a good month’s supply for your office today.”
“THE PLACE OF Candy IN THE
Balanced Diet“
Advertisement by the Council on Candy of the National Confectioners’ Association for candy
Journal of the American Medical Association
April 29, 1950
“THE NUTRITIONAL PLATFORM OF CANDY
1.Candies in general supply high caloric value in small bulk.
2.Sugar supplied by candy requires little digestive effort to yield available energy.
3.Those candies, in the manufacture of which milk, butter, eggs, fruits, nuts, or peanuts are used, to this extent also —
(a)provide biologically adequate proteins and fats rich in the unsaturated fatty acids;
(b)present appreciable amounts of the important minerals calcium, phosphorus, and iron;
(c)contribute the niacin, and the small amounts of thiamine and riboflavin, contained in these ingredients.
4.Candies are of high satiety value; eaten after meals, they contribute to the sense of satisfaction and well-being a meal should bring; eaten in moderation between meals, they stave off hunger.
5.Candy is more than a mere source of nutriment — it is a morale builder, a contribution to the joy of living.
6.Candy is unique among all foods in that it shows relatively less tendency to undergo spoilage, chemical or bacterial.
This Platform is Acceptable for Advertising in the Publications of the American Medical Association”
“There’s come-on
In the very look of JELL-O”
Advertisement by The Jell-O Company, Inc. of General Foods Corporation
Journal of the American Medical Association
March 15, 1930
“WHEN jaded appetites need awakening…
Put Jell-O on the tray, and watch interest perk up!
Jell-O is so bright and gay and tempting, it can make a whole meal seem wonderfully good.
Yet Jell-O is more than an appetizer. It’s a good-for-you food, easily assimilable…”
“Of course,
it takes more than good looks
to win a doctor…”
Advertisement by the Jell-O Company, Inc.
Journal of the American Medical Association
January 19, 1929
“GOOD looks alone wouldn’t do it. But Jell-O wins on good looks and more.
“Jell-O is not only one of the gayest , most colorful, most tempting things a physician can suggest for a patient’s tray, but it is remarkably — remarkably — easy to digest. Almost in a class by itself!”
“Doctor!
Just taste this
New Jell-O!”
Advertisement by The Jell-O Company, Inc.
Journal of the American Medical Association
August 27, 1932
“The same six delightful flavors — the same uncounted variety of combinations with fruits and vegetables in desserts and salads. But tenderer — fruitier — more popular with patients than ever.”
“MILK in the SCHOOL LUNCH,
for economy
For health”
Advertisement by the National Dairy Council
Journal of the American Medical Association
January 17, 1953
“There is no substitute for milk in the school lunch when nutritive value, cost, and ease of preparation are considered.”
“ICE CREAM’S two worlds
… Nutrition … Flavor” (2 pages)
Advertisement by the National Dairy Council for ice cream
Journal of the American Medical Association
October 18, 1947
“Here’s what an average serving of vanilla Ice Cream provides:
Minerals: An important part of a adult’s daily requirement for calcium, phosphorus and other minerals found in milk.
Vitamins: Riboflavin and Vitamin A in significant amounts
Proteins: The same high-quality tissue-building proteins found in milk…
“Nutrition and flavor to earn for Ice Cream the appreciation of everyone interested in the nation’s health and welfare program.”
“ICE CREAM is doubly welcome”
Advertisement by the National Dairy Council for ice cream
American Journal of Nursing
March 1948
“Your Patients…
And the Meat They eat”
Advertisement by the American Meat Institute
New England Journal of Medicine
September 8, 1949
“Developments in the field of nutrition have proved that complete protein — the kind that meat supplies in abundance — aids in building and maintaining immunity., hastens recovery after acute infectious diseases and following injury and burns, promotes health during pregnancy, aids in growth and development of husky children, ands needed to maintain everyone in top physical condition.
“No matter from what walk of life your patients come, and whether their pocketbooks demand econom9y or permit satisfaction of that urge for the fanciest cuts, meat gives them full value for their money.”
“The Seal of Acceptance denotes that the nutritional statements made in the advertisement are acceptable to the Council on Foods and Nutrition of the American Medical Association.”
“TODAY’S CHICKEN…In Modern Nutrition”
Advertisement by Poultry and Egg National Board
Journal of the American Medical Association
December 23, 1950
“…the ‘Chicken-of-Tomorrow’ is a specially bred and fed type of meat-bird that is tender enough to broil…small and young enough to fry…plump enough to roast!
“Specially breeding, plus scientifically formulated diets, brings this bird to prime condition weeks sooner than conventionally raised flocks…”
“A Great Help
to
DOCTOR and NURSE
A Relish
for the
Patient
Franco-American
Broths for Invalids
Specially prepared
in the Cleanest Kitchen in Existence
Can be retained by the weakest stomach”
Advertisement by Franco-American Food Company
Journal of the American Medical Association
February 19, 1910
“PROTEIN VALUE OF EGGS
Eggs supply about the best balanced protein commercially available. They provide what might be called standard protein.”
Advertisement by Poultry and Egg National Board
Journal of the American Medical Association
January 13, 1951
“Food Value
KNOW THE FACTS
about
BREAD
BREAD IS THE STAFF of LIFE”
Advertisement by Washburn Crosby Company, subsidiary of General Mills, Inc., millers of Gold Medal Flour
Journal of the American Medical Association
November 23, 1929
“Send for ‘FACTS ABOUT BREAD.’ As one of the key people who direct the food habits of the nation, you are interested in knowing all ‘The Facts About Bread and Its Rightful Place in the Diet.’ Under this title we have published a book of authentic statements by eminent physicians, scientists and educators. We will be glad to send you without charge a copy of the booklet.”
“Harvest
ADD A NEW HARVEST — ENRICHED BREAD”
Advertisement by the American Institute of Baking
Journal of the American Medical Association
October 4, 1941
“Autumn of 1941. A rich harvest of grain. A harvest strengthened and enhanced by the achievements of science and industry in giving to America a more nourishing loaf of bread — the new enriched bread.
“This nation is blessed with a rich abundance of good golden wheat. And Harvest time is ever a time for rejoicing.
“For the bread produced by our bakers from this harvest of grain is one of the most nourishing and the least expensive of our necessary foodstuffs.
“This year, however, a new richness has been added to your daily bread. The richness of vitamins and minerals natural to whole wheat.
“Through the collaboration of Nature and Science and the Bakers’ Art, enriched white breads (made with milk) now contain thiamine (vitamin B₁), riboflavin (vitamin B₂) the B vitamin nicotinic acid, iron, calcium, and phosphorus…”
“Growth
BREAD IS THE STAFF of LIFE”
Advertisement by Washburn Crosby Company, millers of Gold Medal Flour
Journal of the American Medical Association
October 4, 1930
“…Young, growing bodies need plenty of heat and energy producing food. White bread supplies this particular need in easily digestible form…”
“To WARM their bodies
And CHEER their spirits
Coffee”
Advertisement by Brasilian American Coffee Promotion Committee
Journal of the American Medical Association
November 16, 1929
“WHEN appetites have to be coaxed, what a loyal, efficient ally the profession has in Coffee! A mere whiff of its steaming fragrance is enough to set the gastric juices in motion, in anticipation of this beneficent beverage. And then the taste of it, the mild cardiac stimulation of it — these seldom fail to improve the patient’s outlook, his expectancy of good.
“Dr. Ralph H. Chaney of the Department of Biology, New York University, has said of coffee: ‘…Coffee has a psychological value also in its ability to cheer the spirits beyond the reaction of any other common beverage. The alkaloid caffein is a mild brain and heart stimulant and gives relief from fatigue and hunger. Such coordination of mind and body must increase human efficiency.'”
“NERVOUS PEOPLE can
drink this coffee
WITHOUT CAFFEINE DISTURBANCE
Your patients can safely enjoy its full, rich flavor because it is 97% caffein-free“
Advertisement by Sanka Coffee Corporation for Sanka
Journal of the American Medical Association
February 18, 1928
“YOU know how important it is that your neural patients be protected from caffein. Yet the patient may be unhappy if is accustomed coffee is withdrawn, The depressing psychological effect, however slight, can be harmful.
“Besides, can you be sure that the prohibition is strictly followed? Will the habitual coffee drinker abstain completely from his favorite beverage?
“These factors come to mind when you say ‘Stop coffee.’ By saying, instead, ‘Drink Sanka Coffee’ you eliminate them…
“The Profession Recommends It…Many physicians, knowing that the drug caffein is often harmful even where no indications are present, one Sanka Coffee regularly in their homes — and recommend it to their friends.”
“SANKA COFFEE
DELICIOUS IN EITHER INSTANT OR REGULAR FORM”
Advertisement by General Foods for Sanka coffee
Journal of the American Medical Association
April 10, 1954
“N.B. Doctor, you’ll like Sanka Coffee, too.”
“A POSITIVE MEANS OF
Promoting Nutritional Adequacy”
Advertisement by The Wander Company for Ovaltine
Journal of the American Medical Association
May 6, 1950
“Whenever the need for dietary supplementation arises — as in anorexia, perverted food habits, during and following illness, and in gastrointestinal disease — the regular use of Ovaltine in milk can ber of signal value. Taken daily, this well-rounded multiple dietary supplement gives virtual assurance of nutritional adequacy.”
“ACCEPTED
COUNCIL ON FOODS AND NUTRITION
AMERICAN MEDICAL ASSOCIATION”
Advertisement by the American Medical Association
Journal of the American Medical Association
December 23, 1950
“You can rely on the product that has earned it. The Council seal on a package means that the product, the controls exercised in its manufacture, and the advertising claims made for it were carefully examined by a board of critical, unbiased experts.”
“MODERN FAIRY TALES —
THE BOGEY OF ILL HEALTH:
‘THE GOBLINS’LL GET YOU, IF YOU DON’T WATCH OUT!
DON’T EAT BREAD! DON’T EAT THIS, OR THAT!
IF IT TASTES GOOD, IT’S BAD!
IF YOU LIKE IT — DON’T EAT IT!
ETC! ETC!” (2 pages)
“The Terrible Tempered Mr. Bang….
By Fontaine Fox”
‘YOU KEEP YOUR FOOL IDEAS ABOUT WHITE BREAD TO YOURSELF UNTIL SOMEBODY ASKS FOR ‘EM!’
THE TERRIBLE TEMPERED MR. BANG SPEAKS HIS MIND TO THE TOWN FOOD FADDIST.”
Advertisements by Washburn Crosby Company, subsidiary of General Mills, Inc., millers of Gold Medal flour
Journal of the American Medical Association
February 2, 1929
December 1, 1928
“This cartoon is published in an effort to awaken the public to the danger of following the literature and advice of food faddists or fakers when they should depend on a licensed doctor or dietician for correct diet information. To anyone interested, we shall be glad to mail, without charge, a copy of ‘Facts About Bread and its Rightful Place in the Diet’ — a booklet containing statements by the country’s most eminent nutritional authorities.”
“Ry-Krisp
ACCEPTED
AMERICAN
MEDICAL
ASSN.
Committee
On Foods” (2 pages)
Advertisement by Ralston Purina Co. for Ry-Krisp rye wafers
Journal of the American Medical Association
June 26, 1930
“THIS Committee on Foods has placed its seal of acceptance on Ry-Krisp, the whole rye wafer.
“During the past few years, this product has been prescribed by an increasing number of physicians and dieticians as a diet modifier, becasue:
1.Ry-Krisp is a 100% whole grain product…No sugar, no shortening, yeast, or other leavening agent is used.
2.Ry-Krisp is absolutely safe in cases of wheat allergy.
3.Ry-Krisp is effective in diets planned to relieve mild dietary constipation.
4.Ry-Krisp is rugged and crisp, and requires thorough mastication. This natural exercise and stimulation has a beneficial effect on teeth and gums.”
“If you could
Sit down at the table
With every patient every day
NEW SUCCESSES would be yours”
Advertisement by H.J. Heinz Company for Heinz Rice Flakes
Journal of the American Medical Association
April 9, 1930
“Course in Cooking for Medical Students
Will Now Be Given at Johns Hopkins“
Advertisement by Postum Company, Inc. for Grape-Nuts
Journal of the American Medical Association
January 26, 1929
“The news item goes on to say:
‘The importance of diet in the treatment of diseases is generally recognized…Students should be taught not only what food to prescribe for their future patients but also how it should be prepared to make it digestible, and palatable.’
“This seems to us excellent reasoning. But in the case of Grape-Nuts, it’s not necessary for the doctor to know ‘how food should be prepared to make it digestible and palatable!’.. Grape-Nuts is ready prepared, just as it comes from the package. It is extremely easy to digest. And ‘palatable’ is a mild word for the delicious Grape-Nuts flavor!”
Advertisement by the Postum Company, Inc. for Grape-Nuts cereal
Journal of the American Medical Association
October 4, 1930
“Curves are in again. But not full, normal womanly curves. Fashion has gone only half-way. The vogue for slenderness, though modified, still prevails.
“So thousands of women will still risk wrecking their health to achieve boyish lines. Thousands of women will still persist in unwise dieting. Thousands of women will still adhere to the dangerous ‘toast-and-coffee’ breakfast…
“…Only a few tablespoons of Grape-Nuts, with whole milk or cream, will supply a variety of vital elements that will make even the small breakfast a safe, nourishing one…”
“‘…and be sure to take your VITAMINS!’“
Advertisement by Merck & Co., Inc. for vitamins
Journal of the American Medical Association
April 10, 1954
“Diabetic patients, unable to eat unrestricted mixed diets, are likely to have vitamin deficiencies. Vitamin supplementation affords a dependable means of overcoming these privations.”
“Rickets may exist in a
subclinical form in as many as
46.5 percent of children between
the ages of two and fourteen.
VITAMINS“
Advertisement by Parke, Davis & Company for vitamins
Journal of the American Medical Association
August 14, 1948
“The prevalence of ‘hidden rickets’ in older children as confirmed by roentgenologic studies demands that the old practice of discontinuing vitamin D administration after two or three years of age be reevaluated. Even though tyhe effect of subclinical rickets on the health and development of the older well child may not be apparent, it is not unlikely that the sick child will be hampered by a deficit of vitamin D. ‘Our studies as a whole afford reason to prolong administration of vitamin D…and especially indicate the necessity to suspect and to take the necessary measures to guard against rickets in sick children.'”
“‘…and be sure to take your VITAMINS!’“
Advertisement by Merck & Co.
Journal of the American Medical Association
February 13, 1954
“Fractures and other conditions which
involve tissue-repair increase the
body’s vitamin requirements.
A balanced vitamin preparation is a
dependable way to meet this need.”
“For Sleeplessness
Nervous troubles — especially insomnia — are often relieved by the use of Horlick’s Malted Milk (hot) at bedtime.”
Advertisement by Horlick’s Malted Milk Corporation
Journal of the American Medical Association
March 21, 1931
“Horlick’s sets in action a gentle digestive process which is in itself soothing. Nourished and warmed, the patient is soon fast asleep. And while asleep, the abundant nutriment in Horlick’s acts to build up the system.”
“COLDS AND
INFLUENZA
Build up resistance to winter ailments through the use of Horlick’s Malted Milk — also a nourishing diet in convalescence“
Advertisement by Horlick’s Malted Milk Corporation
Journal of the American Medical Association
December 28, 1929
“Its quickly assimilable nutrients, derived from fresh, full-cream milk and extracts of malted barley and wheat, give it a decided advantage over other foods.
It nourishes the body and stimulates the appetite without imposing a digestive burden upon the patient.”
“Horlick’s Malted Milk in the Feeding of Infants”
Advertisement by Horlick’s Malted Milk Corporation
Journal of the American Medical Association
August 16, 1930
“MILLIONS of babies have been raised upon Horlick’s Malted Milk. For more than a third of a century, it has been accepted as a nourishing, dependable diet when the natural food supply is lacking ore inadequate.
“Horlick’s Malted Milk is not offered to the profession as a substitute for Mother’s Milk. It is offered for what it is; a scientific combination of rich, full-cream milk and extracts of choice malted grains. In its composition, Horlick’s Malted Milk has a close relationship to the food value of human milk. It forms soft, flocculent curds in the process of digestion, and is easily assimilated by the most delicate digestive organs…”
“In Mal-Assimilation, Mal-Nutrition
Or Any Digestive Trouble”
Advertisement by Armour Company for Armour’s Malted Clams
Journal of the American Medical Association
February 19, 1910
“Armour’s Malted Clams will be found the ideal aid. Equally good for sick or well, adult or infant, readily assimilated by the most sensitive digestive organs…
“Armour’s Malted Clams is prepared in our factories on the Atlantic coast by a patented process, from selected clams, malt and cow’s milk. In the proportion of a teaspoonful to a cup of hot water it will be found to represent the acme of nutritive power.”
“WHEN A DIABETIC SAYS:
‘What can I eat that tastes good?’
KNOX is the real GELATINE”
Advertisement by Knox Gelatine Laboratories for Knox gelatine
Journal of the American Medical Association
July 26, 1930
“People suffering from diabetes really enjoy gelatine dishes — and they can enjoy them if they have our diabetic recipes prepared by one of our country’s recognized dieticians. Remember, Knox Gelatine is free from sugar.”
“Diabetic Bread
Strictly Starch-free
Easily made in home or hospital from
Listers
casein palmnut dietetic
FLOUR”
Advertisement by Lister Bros., Inc.
Journal of the American Medical Association
March 21, 1931
Curator’s note: A similar product, advertised in the September 6, 1930 issue, was MacDowell’s Wheat-Nut-Casein Dietetic Flour (“…proving an excellent addition to the diabetic regimen, because it reduces both carbohydrates and protein within safe limits, and at the same time insures palatability with balance.”), manufactured by MacDowell Bros., Ogdensburg, N.Y.
“SPOON
FRIGHT“
Advertisement by Health Products Corporation for White’s cod liver oil concentrate
Journal of the American Medical Association
July 26, 1930
“Spoon fright, far-fetched and foolish though it may seem to you, causes very real anguish to many of your patients. Children and nervous women especially may gag and positively suffer at the mere thought of a whole spoonful of Cod Liver Oil.
“Your prescription for White’s Cod Liver Oil Concentrate is a revelation to these patients —
“Just three little wafers — as good as candy –so that for children medicine-time becomes a treat.”
“tastes
as
good
as
candy!“
Advertisement by White Laboratories, Inc. for White’s cod liver oil concentrated tablets
Journal of the American Medical Association
December 2, 1950
“A natural source of vitamins A and D in pleasantly-flavored, candy-like form readily taken by children of all ages.”
“SCHOOL DAYS…an active mind…an active, healthy body…formula for school success”
Advertisement by McKesson & Robbins, Incorporated for Halibut Liver Oil with Vitamin D Concentrate in Neutral Oil
Journal of the American Medical Association
September 13, 1941
“DURING the school term, children more than ever need plenty of wholesome food, outdoor exercise, fresh air and sunshine to give them the energy, the enthusiasm so necessary to excel at school. Now with many sunless days, there may be curtailed vitamin intake. Add to this the extra strain of school work, and it becomes important that a vitamin reserve be maintained.
“Knowing this, many physicians are prescribing McKesson Halibut Liver Oil Plain or with Vitamin D Concentrate added…”
“Prime Fresh Livers are Quickly
Rendered for Mead’s Standardized Cod Liver Oil“
Advertisement by Mead Johnson & Co. For Mead’s Standardized Cod Liver Oil
Journal of the American Medical Association
September 22, 1928
“THE uniform potency and excellence of Mead’s Standardized Cod Liver Oil, plain and flavored, is due to a number of reasons. Pre-eminently among them is the control of the codf-isheries themselves. This is important. Next, the livers are rendered in plants in Newfoundland owned and operated by Mead Johnson and Company. This also is significant…
“Government Supervision
“Each liver is examined by experienced inspectors — underweight and bile infected livers are thrown out. In addition to the scientific precautions taken by Mead Johnson and Company, strict supervision by the Newfoundland government is maintained over each step in the production process.”
“‘Margarines are not
‘birds of a feather'”
Advertisement by Best Foods for NUCOA oleomargarine
Journal of the American Medical Association
April 14, 1945
“MOST people who know foods professionally realize, not only that modern margarines differ from old-time kinds, but that brands of today, through similalry labeled, are by no m,eans ‘birds of a feather.’
“Nucoa, for instance, is different because here at Best Foods we really know margarine-making. Nucoa is America’s largest selling margarine…
“Laboratory control and research, which have benefited from continuity of direction under an outstanding food scientist and a consulting board of specialists, have made Nucoa a leader in the improvements in margarine since World War I…”
“Margarine’s Cost
and America’s Nutrition” (2 pages)
Advertisement by the National Association of Margarine manufacturers
Journal of the American Medical Association
July 21, 1945
“These days the thoughtful professional man considers two cost factors when recommending nutritional foods for ether normal or special diets. These two costs are — money, and ration points. Modern Margarine is economical of both. It is a fine-flavored, high quality table fat. It is fortified with Vitamin A the year round. It is a wholesome, highly digestible source of energy.
“That is why so many professional men recommend the use of Modern Margarine…”
Curator’s note: See the favorable editorial, “Oleomargarine,” in the same issue of JAMA by clicking on the image: “…The possibility of using margarine as a low cost fat may be of considerable importance in the feeding of the war seared population of Europe; it may also be used with safety in this country when a less costly edible fat is needed.”
“More and more, research is revealing butter’s nutritional role
Scientific investigation leads to new discoveries about the food value of butterfat”
Advertisement by the National Dairy Council
Journal of the American Medical Association
May 7, 1949
“BUTTER, like the other members of the dairy products family, provides a combination of wholesome nutrients which contribute to the total food intake and help complete daily meals. It is one of our top providers of vitamin A, averaging 15,000 I.U. per pound, the year around, and well over 20,000 units per pound in summer. Butter also is an ideal source of fat itself and contains the essential fatty acids…”
