Twenty-Five Years of Activism

1977-2002

1992

“Mr. Camel’s Lumps”

Poster by artist Doug Minkler
Doctors Ought to Care (DOC)

1992

“We Buy Culture: Call Bud Light”

Poster by artist Doug Minkler
For Doctors Ought to Care

1992

“Tobacco Hackers Do It With Phlegm”

Poster by artist Doug Minkler
For Doctors Ought to Care (DOC)

1992

Emphysema Slims Tennis Tournament

Poster by artist Doug Minkler
For Doctors Ought to Care (DOC)

1992

Medical Activism: A DOC Approach to Countering the Tobacco Industry

Cover of guidebook
Jim Smith and Susan Yael Smith

1992

Medicine vs. Madison Avenue

Medicine vs. Madison Avenue, was created through a collaborative effort of the DOC national office, California DOC, and the DOC Tobacco Archive and International Resource Center. The documentary exposes the promotional tactics of the tobacco companies and their many allies, such as mass media corporations, sports, and cultural organizations. In addition to exposing the tactics that the tobacco companies use to sell their products, the video also highlights several strategies pioneered by DOC for counteracting the tobacco pandemic.