On the single most momentous day of the war to that point, thousands of allied soldiers stormed the beaches of Normandy. In their packs, pockets, and even strapped to their bodies went cartons upon cartons of cigarettes. This section chronicles via anecdotes and their own words how indispensable cigarettes were to soldiers in the Second World War.
Tobacco secured its place as a wartime necessity in the First World War, and in the Second World War, it became a rallying emblem of support for the soldiers once again. This section details how tobacco companies supported war bond efforts, appealed to girlfriends, wives, sisters, and mothers back home, and honored heroism in their advertising.