Merry X-Ray and a Happy New Lung

When Santa Sold Cigarettes

The season of giving was not immune to the pervasive reach of the tobacco companies. Enlisting Santa as a spokesman, the tobacco companies offered promotions, cards, special packaging, and their mascots adorned as the jolly old elf for decades. This exhibition, “Merry X-Ray and a Happy New Lung: When Santa Sold Cigarettes,” highlights the connection between St. Nick and Big Tobacco.