Some Ethical Problems of Modern American Advertising
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By Thomas M. Garrett, S.J.
Rome: The Gregorian University Press
1961
“Fr. Garrett’s thesis which is an ‘introduction to selected ethical problems of modern American advertising, and of consumer advertising in particular, is no small contribution to the growing need to develop and apply the traditional moral principles of general ethics to contemporary moral problems in neglected or as yet unexplored areas of special ethics. His attempt to explore the ethical, social, and economic implications of present day American advertising might draw criticism from advertising men and experts in motivation research and marketing operations, but it will also stimulate studies on other and more complex advertising problems and, particular, on the morality of individual advertising techniques.”
–From a review by Vitaliano R. Gorospe
Philippine Studies, published by Ateneo de Manila University