In the fall of 1991, NBC-TV News reporter Betty Rollin and her camera crew traveled to Houston to spend a week capturing some of DOC’s offbeat anti-smoking activities, including an interactive assembly for the students at the High School for the Health Professions and the creation of satirical counter-advertisements ridiculing tobacco companies and cigarette brands. A five-minute feature story was produced for “The Today Show,” but it never aired. Philip Morris and RJ Reynolds were still major advertisers of NBC through their food subsidiaries including Kraft and Nabisco. No explanation was ever given to the reporter or to DOC about why the story was never shown, but a miffed staffer sent the outtakes of the week’s taping to DOC.