TWENTY-FIVE YEARS OF ACTIVISM
1977-2002
Delaware DOC (Doctors Ought to Care)
In 2021, Mark Glassner, MD sent to the Center for the Study of Tobacco and Society a collection of material from his time as leader of the Delaware chapter of Doctors Ought to Care. The collection includes apparel, trinkets, stickers, buttons and a unique set of “re-faced” cigarette advertisements. Dr. Glassner’s collection was added to the Center’s collection of DOC materials and the refaced advertisements were digitally enhanced and restored and added to the DOC timeline on this page.
Interview with Mark Glassner, MD (38:52)
“DOC Fights the Effects of Tobacco Ads on the Young” (3 pages)
Article
HealthLink
July 1987
“Battle of the billboards”
Article
American Medical News
1986
Letter from DELAWARE-DOC president Mark Glassner, MD, to Heritage Billboard Company about the firm’s rejection of DOC’s anti-smoking counteradvertisment because of pressure from R.J. Reynolds Tobacco Company (2 pages)
July 9, 1987
Buttons, Shirts, and Signs
Parody Advertisements
Angel of Death
Parody of a Marlboro advertisement by Delaware Doctors Ought to Care.
Brown Lungs
Parody of a Salem advertisement by Delaware Doctors Ought to Care.
Call Me Stupid
Parody of a Winston advertisement by Delaware Doctors Ought to Care.
Cancer
Parody of a Kool advertisement by Delaware Doctors Ought to Care.
Discover the Cancer Ward
Parody of a Viceroy advertisement by Delaware Doctors Ought to Care.
Hear the Bodies Fall
Parody of a Marlboro advertisement by Delaware Doctors Ought to Care.
It Kills You Too
Parody of a Viceroy advertisement by Delaware Doctors Ought to Care.
It’s Deadly
Parody of a More advertisement by Delaware Doctors Ought to Care.
Screw Up My Lungs
Parody of a Camel advertisement by Delaware Doctors Ought to Care.
Six Feet Under
Parody of a Now advertisement by Delaware Doctors Ought to Care.
Me? Get Lung Cancer?
Parody of a Marlboro advertisement by Delaware Doctors Ought to Care.