“You’ve Coughed Up Long Enough, Baby”
A Century of Cigarettes for Women
2020 marked 100 years since the ratification of the 19th amendment, which afforded women the right to vote in the United States. It was also 50 years since the last cigarette commercial appeared on American television. The advertisement for Philip Morris’ Virginia Slims featured suffragettes sneaking smokes while singing of their disdain for various vices…then morphing into a modern woman with her Virginia Slims.
“The Last Cigarette Commercial”
December 31, 1970
Courtesy Museum of Television