Dog-tired of medical claims ?
Smoke Old Golds
for a TREAT
instead of a TREATMENT
Just in case you’d like to be set straight on cigarette claims, listen: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion
was established on evidence by the U.S. Government.
No false alarms—
no medical claims
Old Golds
are a TREAT
instead of a TREATMENT
TESTS AND TESTIMONIALS go up in smoke when you consider this reminder: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the United States Government.
We put it down in black and white—
For a Treat
instead of Treatment
smoke
Old Golds
If you’ve put medical claims for cigarettes in the doghouse, remember this simple fact: No other leading cigarette is less irritating or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the United States Government.
No doggone medical claims…
Old Gold is man’s best
friend for a TREAT
instead of a TREATMENT
WHY BE ROPED IN by outlandish claims when you can enjoy a cigarette made by tobacco men . . . not medicine men? OLD GOLD cures just one thing: the world’s best tobacco. King size or Regular—you get superb quality to suit your own individual taste.
“I’ve been patient up to
now, boss, but isn’t it
time you turned to
Old Gold…a name
you can trust!”
ENJOY A TREAT
INSTEAD OF
A TREATMENT !
If you’re not sure the cigarette you are now smoking is the one for you. . . today is the day to turn to Old Gold and take comfort in this fact:
Ever since 1760 the makers of Old Golds have provided millions and millions of people with the care-free pleasure of fine and friendly tobaccos—that’s almost 200 years of honest and respected tobacco craftsmanship!
Since Hector was a pup…
Old Gold has simply
promised a TREAT
instead of a TREATMENT!
FOR A LONG TIME, OLD GOLD has realized that people smoke for comfort and relaxation. That’s why you hear no long-winded claims or so-called “testimonials” from us. OLD GOLD claims nothing but the companionship of fine tobaccos. King Size or Regular, you enjoy unmatched quality to suit your own personal taste.
KING SIZE and REGULAR…
Old Gold promises just
the relaxing pleasure
of fine and friendly tobaccos!
ENJOY A TREAT
INSTEAD OF
A TREATMENT !
TODAY IS THE DAY to turn to Old Gold and take comfort in this fact: Ever since 1760 the makers of Old Golds have provided millions and millions of people with the relaxing pleasure of fine and friendly tobaccos—that’s almost 200 years of honest and respected tobacco craftsmanship! In both king size and regular . . . Old Gold is a name you can trust . . . a treat you can trust.
KING SIZE and REGULAR…
OLD GOLD is a cigarette
you can trust!
ENJOY A TREAT
INSTEAD OF
A TREATMENT !
UNLESS YOU’RE DOGGONE POSITIVE your present cigarette is the right one for you . . . today is the day to turn to Old Gold and take comfort in this fact: For nearly 200 years, ever since 1760, the makers of Old Golds have provided millions and millions of people with the carefree pleasure of fine and friendly tobaccos—that’s experience that no other cigarette company can even come close to.
If you’re
hunting for pleasure,
not medical claims…
smoke Old Golds
for a TREAT…instead of a TREATMENT
UNTIL YOU TRY King Size OLD GOLDS, you’ll never know how wonderful a King Size cigarette can taste. We’re tobacco men, not medicine men. OLD GOLD cures just one thing: the world’s best tobacco, to bring you the same famous blend in Regular and King Size!
If you’re searching
for a treat you can trust…
let an Old Gold
come to the rescue
America’s
First Family
of Cigarettes
When you’re snowed under by office work or household chores, let an Old Gold come to the rescue. Light up and relax with this pleasant thought: Ever since 1760 the makers of Old Gold have provided the soothing comfort of fine and friendly tobaccos to millions and millions of people. Yes, nearly 200 years of tobacco experience— almost double the experience of any other tobacco company in America—makes every Old Gold a treat you can trust.
P. Lorillard Company
Established 1760
“If you’re all mixed up
about cigarettes…turn to
Old Gold… a treat
you can trust!”
ENJOY A TREAT
INSTEAD OF
A TREATMENT !
No doubt about it—Old Gold gives you reassurance no other cigarette can hold a match to.
Ever since 1760, the makers of Old Golds have provided millions and millions of people with the carefree pleasure of fine and friendly tobaccos—that’s almost 200 years of honest and unequaled tobacco craftsmanship! In both king size and regular . . . Old Gold is a cigarette you can trust . . . a treat you can trust.
Judge a thoroughbred
on points, not claims!
Our point is :
If you want a TREAT instead of a TREATMENT
…smoke Old Golds!
Our pedigree shows nearly 200 years of tobacco experience. So when you’re confused by cigarette claims, just remember: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U.S. Government.
LITTER OF PEDIGREED BOXER PUPS FROM THE IDLEDAYS KENNEL, SHREVEPORT, LA.
No medical blarney—
We simply say :
For a TREAT instead of a TREATMENT
smoke Old Gold
Sure, and it’s not only on our say-so that this is the simple fact: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U. S. Government.
Let others change claims with the seasons—
We’ll continue to say…
For a TREAT instead of a TREATMENT
smoke Old Gold
YEAR IN, YEAR OUT, the facts remain the same. Just remember this: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U. S. Government.
We set our sights on just one thought—
For a TREAT
instead of a TREATMENT
smoke Old Golds!
HUNTING for the truth about medical claims for cigarettes? Then remember this: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the United States Government.
SPORTING EQUIPMENT COURTESY ABERCROMBIE & FITCH COMPANY.
Medical claims leave you cold ?
then you’ll warm to this :
Old Golds
are a TREAT instead of a TREATMENT
Let the others huff and puff. We merely remind you: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine, than Old Gold. This conclusion was established on evidence by the United States Government.
2. KING SIZE
Always Smooth—Never Bitter—Help yourself to the finest taste ever put into a king size cigarette . . . in king size Old Gold. Never bitter, never harsh, this king size gives you a comfortable-tasting cigarette, puff after puff, pack after pack.
3. REGULAR SIZE
Rich in Bright, Golden Tobacco—Today’s Old Gold treats your taste right all day long. This fabulous Old Gold blend is rich in light, bright leaves of premium tobacco. No matter how many Old Golds you smoke, you always have a fresh, clean taste in your mouth. OLD GOLD—America’s First Family of Cigarettes
P. Lorillard Company Established 1760
For a Treat
instead
of a Treatment…
remember…
OLD GOLD
treats
you
right
Enjoy today’s most pleasing cigarette with this assurance: No other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U. S. Government.
Get away from the crowd.
Get the flavor you want in
Old Gold Filters.
20 mg. “tar” 1.2mg. nicotine av. Per cigarette, FTC Report Aug. ’71.
© 1971 Lorillard
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You can’t
improve on Nature!
OLD GOLD won in scientific
tests, because it is made of the
PUREST, choicest tobacco . . . free
of heat-generating flavorings.
That’s the “why” of OLD GOLD’S
greater taste appeal, and delightful
throat-ease.
A famous testing laboratory made 75 impartial cool tests* of the four leading cigarette brands. And OLD GOLD was shown definitely cooler than the other three leading brands.
NOT A COUGH IN A CARLOAD
*THE VERDICT OF SCIENCE
This is to certify that in 75 repeated tests made of four leading cigarette brands . . .
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