DOC Timeline – Foundations 1977-1981 – The Center for the Study of Tobacco and Society

Doctors Ought to Care

1977

Origins of National DOC 1977

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News report on DOC’s early campaigns utilizing bus benches

Bob Jackson
Ch.4 CBS Miami
1977

DOC housecall at Riveria Theatre

1977

“Miami Group to Picket Riviera Theater”

Miami Hurricane
September 23, 1977

MDs Plan to Protest Cig Firm’s Film Showing

Miami News
September 23, 1977

1977 09 23 Miami Hurricane Streetcar Named Emphysema

“Street car named Empheseyma”

The Miami Hurricane
September 23, 1977

1977 09 27 Miami News Drs Turn Out in a Huff color

“Doctors turn out in a huff over a puff”

BIll von Maurer
The Miami News
September 27, 1977

Drs Turn Out in a Huff

Miami News
September 27, 1977

B&H Film Festival

DOC Handout
1977

“Drs Huff About Cig Gimmick”

Miami News
September 23, 1977

B&H Film Festival Ad

Miami Herald
1977

VA Slims Housecall & American Cancer Society 1977

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1977 Drawing of Smoking Tennis Player VA Slim Triple Fault wm

“The Real Va. Slim Triple Fault”

Drawing of Smoking Tennis Player
1977

Slims’ Cancer Benefit Sparks Ire (color)

Miami Herald
December 29, 1976

Virginia Slims of Houston Ticket

January 19, 1977

Benching a Bad Habit

Miami News
1977

Drs Burned Up Over Cig Ads

Medical World News
November 28, 1977

“Future Health Goes Up in Smoke”

Miami Herald
June 27, 1977

1977 Miami News More Harmful Effects AB Article

“Drs Huff About Cig Gimmick”

Miami News
September 23, 1977

Natl. Commission on Smoking Regional Forum Brochure

1977

1976-1977- List of AB Presentations on DOC

DOC Press Release – Marlboro Cup Televising

October 02, 1977

WPLG-TV Transcript – An Avant-Garde Group of Drs

October 21, 1977

Ira Kurzban to Griffin Bell – Marlboro Cup Televising

October 01, 1977

Ira Kurzban to WIOD Radio Station – VA Slims Tournament Protest

December 09, 1977

1977 1978 1979 1980 1981

Doctors Ought to Care

1978

DOC Housecalls 1977 – 1978

10.1.2015 – (5:12)

In its first year as a formal organization, Doctors Ought to Care took the fight against smoking to the streets. DOC expanded its signature campaigns that would come to define the organization by purchasing advertising spaces on bus benches around the country. These benches featured DOC’s staple parody ads, using humor and satire to “laugh the pushers out of town.”

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Doc Bus Benches

Anti-Smoking Campaign
1978

DOC continued their protest campaigns dubbed “house calls” picketing the Virginia Slims tennis tournament and the Miami Herald for its publication of tobacco advertisements. DOC also introduced Superhealth ’79 a community outreach health conference aimed at young people and teenagers.

List of DOC’s 4 Objectives

1978

“How about beginning to characterize those wonderful people who promote cigarettes, as “anti-health” and “anti-life”?

Letter from Alan Blum, MD; Elliott Podoll, MD; and Elizabeth Widman, MD to The Islander News
1978

List of Alan Blum’s presentations on DOC

1978

DOC Info & Activities

Uni of Miami Scope
December 1978

Discover Arctic Lights

Arctic Lights Billboard
1978

1978 Salem Billboard Taste Country Fresh

Taste Country Fresh Salem

Salem Billboard
1978

Doc handiwork showing up in city.

The Clarion Ledger
1978

MD Fuming Over Cup Call

Article on Marlboro’s sponsorship of Horse Racing
1978

DOC’s Stance on Smoking

Letter from Alan Blum to Joseph Califano
January 4^th, 1978

Tobacco & cancer task force meeting minutes

1978

Virginia Slims Tennis Tournament Protest

DOC Housecall on VA Slims Tennis Tournament

January 10^th, 1978

DOC Housecall on VA Slims Tennis Tournament

January 10^th, 1978

DOC Diagnoses Tourney as Ad

Ft. Lauderdale News
January 11^th, 1978

1978 01 11 Ft Lauderdale News Picketers Light Fire Under VA Slims Promoters

DOC Diagnoses Tourney as Ad

Ft. Lauderdale News
January 11^th, 1978

1978 01 10 WTVJ TV Transcript Califano Criticized But VA Slims Slammed

Califano Criticized, But Virginia Slims Slammed

WTVJ-TV Transcript
January 10^th, 1978

US Journal of Drug & Alcohol Dependence – Smoke Gets in Their Eyes

January 10^th, 1978

Parody Advertisements

I Smoke for Smell

DOC Poster
1978

I Smoke for Taste

Winston Ad
1978

Protests Over Cigarette Advertising in the Miami Herald

DOC Housecall on Miami Herald

Photograph
February 8, 1978

DOC’s Strike Back

Analage
1978

DOC Housecall on Miami Herald

WCKT-TV Transcript
February 8, 1978

Drs Protest Cig Ads in Herald

Miami Herald
February 1978

DOC Community and Youth Outreach (Superhealth ’79)

1978 12 09 SuperHealth 79 Conf Delegate Certificate

SuperHealth ’79 Conference Delegate Certificate

December 9, 1978

SuperHealth ’79 Conference Program

December 9, 1978

Miami Physicians Take Lead in Drive to Curb Smoking

AM News
February 13, 1978

Program Offers to Help Smokers Kick Habit

Southwest Lancer
June 12, 1978

New Answer for the ‘Where to Dine’ Question (color)

Miami News
January 9, 1978

1978 12 10 Miami Herald Nonsmoking Teenager Takes On Madison Ave

Nonsmoking Teenager Takes On Madison Avenue

Miami Herald
December 10, 1978

Students Try to Cut Junk Out of Junk Food

Miami News
December 11, 1978

New Answer for the ‘Where to Dine’ Question

Miami News
January 9, 1978