Doctors Ought to Care

1977

Origins of National DOC 1977 

08.7.2015 – (4:14)

Alan Blum, MD shares the story of how DOC began in Miami, Florida in the summer of 1977.

News report on  DOC’s early campaigns utilizing bus benches

Bob Jackson
Ch.4 CBS Miami
1977

1977 DOC Housecall at Riviera Theater

DOC housecall at Riveria Theatre

1977

1977 09 23 Miami Hurricane Miami Group to Picket Riviera Theater

“Miami Group to Picket Riviera Theater”

Miami Hurricane
September 23, 1977

1977 09 23 Miami News MDs Plan to Protest Cig Firms Film Showing

MDs Plan to Protest Cig Firm’s Film Showing

Miami News
September 23, 1977

1977 09 23 Miami Hurricane Streetcar Named Emphysema

“Street car named Empheseyma”

The Miami Hurricane
September 23, 1977

1977 09 27 Miami News Drs Turn Out in a Huff color

“Doctors turn out in a huff over a puff”

BIll von Maurer
The Miami News
September 27, 1977

1977 09 27 Miami News Drs Turn Out in a Huff

Drs Turn Out in a Huff

Miami News
September 27, 1977

1977 DOC Handout BH Film Festival

B&H Film Festival

DOC Handout
1977

1977 09 23 Miami News Drs Huff About Cig Gimmick

“Drs Huff About Cig Gimmick”

Miami News
September 23, 1977

1977 Miami Herald BH Film Festival Ad

B&H Film Festival Ad

Miami Herald
1977

VA Slims Housecall & American Cancer Society 1977

Recorded 08.7.2015 – (7:30)

1977 Drawing of Smoking Tennis Player VA Slim Triple Fault wm

“The Real Va. Slim Triple Fault”

Drawing of Smoking Tennis Player
1977

1976 12 29 Miami Herald Slims Cancer Benefit Sparks Ire color

Slims’ Cancer Benefit Sparks Ire (color)

Miami Herald
December 29, 1976

1977 01 19 Virginia Slims of Houston Ticket

Virginia Slims of Houston Ticket

January 19, 1977

1977 Miami News Benching a Bad Habit

Benching a Bad Habit

Miami News
1977

1977 11 28 Medical World News Drs Burned Up Over Cig Ads

Drs Burned Up Over Cig Ads

Medical World News
November 28, 1977

1977 06 27 Miami Herald Future Health Goes Up in Smoke

“Future Health Goes Up in Smoke”

Miami Herald
June 27, 1977

1977 Miami News More Harmful Effects AB Article

“Drs Huff About Cig Gimmick”

Miami News 
September 23, 1977

1977 Natl. Commission on Smoking Regional Forum Brochure

Natl. Commission on Smoking Regional Forum Brochure

1977

1976 1977 List of AB Presentations on DOC

1976-1977- List of AB Presentations on DOC

1977 10 02 DOC Press Release Marlboro Cup Televising

DOC Press Release – Marlboro Cup Televising

October 02, 1977

1977 10 21 WPLG TV Transcript An Avant Garde Group of Drs

WPLG-TV Transcript – An Avant-Garde Group of Drs

October 21, 1977

1977 10 01 Ira Kurzban to Griffin Bell Marlboro Cup Televising

Ira Kurzban to Griffin Bell – Marlboro Cup Televising

October 01, 1977

1977 12 09 Ira Kurzban to WIOD Radio Station VA Slims Tournament Protest

Ira Kurzban to WIOD Radio Station – VA Slims Tournament Protest

December 09, 1977

Doctors Ought to Care

1978

DOC Housecalls 1977 – 1978

10.1.2015 – (5:12)

In its first year as a formal organization, Doctors Ought to Care took the fight against smoking to the streets. DOC expanded its signature campaigns that would come to define the organization by purchasing advertising spaces on bus benches around the country. These benches featured DOC’s staple parody ads, using humor and satire to “laugh the pushers out of town.”

DOC continued their protest campaigns dubbed “house calls” picketing the Virginia Slims tennis tournament and the Miami Herald for its publication of tobacco advertisements. DOC also introduced Superhealth ’79 a community outreach health conference aimed at young people and teenagers.

1978 List of DOCs 4 Objectives

List of DOC’s 4 Objectives

1978

1978 Islander News Info on DOC

“How about beginning to characterize those wonderful people who promote cigarettes, as “anti-health” and “anti-life”?

Letter from Alan Blum, MD; Elliott Podoll, MD; and Elizabeth Widman, MD to The Islander News
1978

1978 List of AB Presentations on DOC

List of Alan Blum’s presentations on DOC

1978

1978 12 Uni of Miami Scope DOC Info Activities

DOC Info & Activities

Uni of Miami Scope
December 1978

1978 Arctic Lights Billboard

Discover Arctic Lights 

Arctic Lights Billboard
1978

1978 Salem Billboard Taste Country Fresh

Taste Country Fresh Salem

Salem Billboard
1978

1978 Clarion Ledger DOC Handiwork Showing Up in City

Doc handiwork showing up in city.

The Clarion Ledger
1978

1978 MD Fuming Over Cup Call

MD Fuming Over Cup Call

Article on Marlboro’s sponsorship of Horse Racing
1978

1978 01 04 AB to Joseph Califano DOCs Stance on Smoking

DOC’s Stance on Smoking

Letter from Alan Blum to Joseph Califano
January 4th, 1978

1978 Tobacco Cancer Task Force Meeting Minutes

Tobacco & cancer task force meeting minutes

1978

Virginia Slims Tennis Tournament Protest

1978 01 10 DOC Housecall on VA Slims Tennis Tournament 2

DOC Housecall on VA Slims Tennis Tournament

January 10th, 1978

1978 01 10 DOC Housecall on VA Slims Tennis Tournament 1

DOC Housecall on VA Slims Tennis Tournament

January 10th, 1978

1978 01 11 Ft Lauderdale News DOC Diagnoses Tourney as Ad

DOC Diagnoses Tourney as Ad

Ft. Lauderdale News
January 11th, 1978

1978 01 11 Ft Lauderdale News Picketers Light Fire Under VA Slims Promoters

DOC Diagnoses Tourney as Ad

Ft. Lauderdale News
January 11th, 1978

1978 01 10 WTVJ TV Transcript Califano Criticized But VA Slims Slammed

Califano Criticized, But Virginia Slims Slammed

WTVJ-TV Transcript
January 10th, 1978

1978 01 10 US Journal of Drug Alcohol Dependence Smoke Gets in Their Eyes

US Journal of Drug & Alcohol Dependence – Smoke Gets in Their Eyes

January 10th, 1978

Parody Advertisements

1978 DOC Poster I Smoke for Smell

I Smoke for Smell

DOC Poster
1978

1978 Winston Ad I Smoke for Taste wm

I Smoke for Taste

Winston Ad
1978

Protests Over Cigarette Advertising in the Miami Herald

1978 02 08 DOC Housecall on Miami Herald 2

DOC Housecall on Miami Herald

Photograph
February 8, 1978

1978 Analage DOCs Strike Back

DOC’s Strike Back

Analage
1978

1978 02 08 WCKT TV Transcript DOC Housecall on Miami Herald

DOC Housecall on Miami Herald

WCKT-TV Transcript
February 8, 1978

1978 02 08 DOC Housecall on Miami Herald 1
1978 02 Miami Herald Drs Protest Cig Ads in Herald

Drs Protest Cig Ads in Herald

Miami Herald
February 1978

DOC Community and Youth Outreach (Superhealth ’79)

1978 12 09 SuperHealth 79 Conf Delegate Certificate

SuperHealth ’79 Conference Delegate Certificate

December 9, 1978

1978 12 09 SuperHealth 79 Conf Program

SuperHealth ’79 Conference Program

December 9, 1978

1978 02 13 AM News Miami Physicians Take Lead in Drive to Curb Smoking

Miami Physicians Take Lead in Drive to Curb Smoking

AM News
February 13, 1978

1978 06 12 Southwest Lancer Program Offers to Help Smokers Kick Habit

Program Offers to Help Smokers Kick Habit

Southwest Lancer
June 12, 1978

1978 01 09 Miami News New Answer for the Where to Dine Question color

New Answer for the ‘Where to Dine’ Question (color)

Miami News
January 9, 1978

1978 12 10 Miami Herald Nonsmoking Teenager Takes On Madison Ave

Nonsmoking Teenager Takes On Madison Avenue

Miami Herald
December 10, 1978

1978 12 11 Miami News Students Try to Cut Junk Out of Junk Food

Students Try to Cut Junk Out of Junk Food

Miami News
December 11, 1978

1978 01 09 Miami News New Answer for the Where to Dine Question

New Answer for the ‘Where to Dine’ Question

Miami News
January 9, 1978

© Copyright - The Center for the Study of Tobacco and Society