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“Canaries in the Mine: The Airline Flight Attendant’s
Fight to End Smoking Aloft”

Alan Blum, MD, (ablum@ua.edu)

Professor and Gerald Leon Wallace Endowed Chair in Family Medicine,
College of Community Health Sciences, School of Medicine, University of Alabama, Tuscaloosa
Director, The University of Alabama Center for the Study of Tobacco and Society (csts.ua.edu)

Flight Attendants Medical Research Institute William Cahan Distinguished Professor

With support from the Flight Attendants Medical Research Institute, The University of Alabama Center for the Study of Tobacco and Society is conducting a comprehensive research project to document the history of smoking on commercial aircraft. This exhibit utilizes the collections of the Center to provide a glimpse of the imagery that helped foster the social acceptability of smoking aloft.

01 Poster Chesterfield Coast to Coast 358x500

1926

02 Poster Lucky Strike Amelia Earhart

1929

Camel Ad Women prefer

1931

04 Poster Lucky Strike TWA

1936

06 Poster Chesterfield ad Glorious Combo

1939

07 Poster American Airlines Here I Am

1939

05 Poster Chesterfield en todas partes

1930s

08 Poster Chesterfield Ad One and all for

1940

09 Poster Pall Mall Compare

1940

10 Poster Wings Ad Smoke Wings

1940s

Airline Mild Cigs

1940s

The emergence of civil aviation in the 1920’s and 1930’s was associated with glamour, daring and sophistication. At the same time, smoking, was being promoted and popularized. The two industries were often depicted together in cigarette advertisements with an aviation theme.

Advertisers often linked women to smoking and flight. Images of aviators and aviatrices such as Amelia Earhart were invoked to sell cigarettes. Cigarettes were very popular during World War II.

Advertisements and posters from this time often depicted flying and smoking together. Although smoking was not initially permitted on airplanes, cigarette companies provided sample packs to passengers.

12 Poster Phillip Morris You Cant Help Inhaling

1940s

n.d. - cigarette pack - Air Hostess Cigarettes

1950s

Philip Morris Ozark Airlines

1950s

1982 Northwest Orient Seating Chart 1

1982

1981

Second Hand smokescreen

1985

16 Poster 1952 Fatima Ad

1952

17 Poster Lucky Strike Luckies Taste Better

1952

18 Poster Players ad Argentina

1960

19 Poster Players German

1961

1963

Stayskal Cartoon - No Smoking & Grumbling Section

1986

1988

1988 04 23 NY Times Only No Smoking Signs on Shorter Flights 1

1988

27 Poster 2002 Miami Herald 5mill Victory cropped

2002

After the war, images of airlines and smoking were seen together world-wide. By the 1950’s, virtually all of the world’s airlines permitted smoking and distributed complimentary cigarettes.

In spite of the growing recognition of the harmful effects of smoking in the l 960’s and l 970’s, airlines made little eft’ort to protect non-smoking travelers. By the 1980’s, the failure of adjustable non-smoking sections to diminish cabin air pollution motivated a handful of flight attendants in the U.S. to lobby Congress for the eradication of smoking aloft. The tobacco industry attempted to subvert these efforts by creating such terms as “Environmental Tobacco Smoke,” conducting bogus research, and dismissing allegations of harm from secondhand smoke as hysteria.

In the 1990’s the quest by flight attendants for legal redress for harm suffered from occupational exposure to tobacco smoke resulted in the largest class-action settlement in the history of tobacco litigation and the creation of the Flight Attendant Medical Research Institute.

© Copyright - The Center for the Study of Tobacco and Society