The Center for the Study of Tobacco and Society
Alcohol marketing, much like cigarette marketing, is designed to overwhelm consumers with information, images, and attitudes that associate their products with energy, fun, and vitality. The effect of this branding is to lure people in and ensure that every event from tailgates, to cookouts, holidays, and every day is paired with a six-pack. This collection demonstrates the familiar tropes and themes of cigarette advertising that have found their way to the brewer’s playbook.
Hover over the tabs at the top of each section to reveal drop-down menus that will take you through the exhibition. This exhibition is best viewed at 1920 x 1080 resolution.