“Lo tiene todo.”
(Has it all)
Winston advertising sticker
1983
“Exactly what are they promoting?”
Column by Juan R. Palomo
Houston Post
May 30, 1991
“Winston y Puerto Rico – ¡No hay nada mejor!”
(Winston and Puerto Rico – There’s nothing better!)
Advertisement
El Vocero (San Juan daily newspaper), page 13
October 31, 1984
Hispanic/ Marlboro advertisement
Magazine, front and back covers
April 1988
“Lo Tiene Todo”
Winston billboard
Photograph by Alan Blum, MD
Circa 1985
Targeting Latinos
“They don’t care about our culture. They never have, and they never will.”
Video clip from DOC film “Medicine vs. Madison Avenue,” in which Houston Post columnist Juan Palomo discusses the targeting of Hispanics by the tobacco industry
1991
Kent - Spanish Ad - Boating
“¿Que haben tu en el placer?”
(What is your pleasure?)
Video clip of Kent television advertisement in Spanish featuring boating/yachting
1965
Kent - Spanish Ad - Dancers
“¿Que haben tu en el placer?”
(What is your pleasure?)
Video clip of Kent television advertisement in Spanish featuring dancers
1965
Kent - Spanish Ad - Airfield Mechanics
“¡avive su gusto…! encienda un KENT”
(Brighten your taste…light a Kent)
Video clip of television advertisement in Spanish featuring airline mechanics
1965
Kent - Spanish Ad - Construction Workers
“¡avive su gusto…! encienda un KENT”
(Brighten your taste…light a Kent)
Video clip of television advertisement in Spanish featuring construction workers
1965
“Hispanic Achievement Awards”/ “Compromiso – Diversidad – Comunidad”
(Commitment – Diversity – Community)
Philip Morris-sponsored article praising Richard G. Polanco, the second Latino in California history to be elected majority leader of the state Senate, and Philip Morris advertisement touting its sponsorship of organizations such as the Hispanic Association of Colleges and Universities and the Hispanic Association on Corporate Responsibility
Hispanic, pages 56-57
July/August 1998