Minorities

  • The tobacco industry has been especially adept at exploiting racial identity in defining a profitable market among ethnic minorities. R. J. Reynolds sponsored Hispanic street fairs in Los Angeles, and Brown and Williamson footed the bill for numerous Spanish and jazz musicals in Miami and in Hispanic communities elsewhere. Brown and Williamson presented “Kool Achiever” awards (named for Kool cigarettes) to people who wanted to improve the “quality of life in inner-city communities.”
  • The tobacco company even enlisted the National Urban League, the National Newspaper Publishers Association, and the NAACP in the nominating process. During “Black History Month” (February), R. J. Reynolds featured discount coupons in African-American magazines for various brands of cigarettes, complete with pictures of famous African-American scientists such as George Washington Carver.

“Sui-Genocide: The Killing of Minority Groups by the Tobacco Industry”

Talk presented by Doctors Ought to Care (DOC) features a discussion by Alan Blum, MD
1989

“Liberation cigarettes”

Video clip from DOC film “Medicine vs. Madison Avenue,” in which Deloyd Parker, director of the SHAPE (Self-Help for African People through Education) Community Center in Houston, Texas, discusses the tobacco industry’s attempts to attract minority communities by using “liberation colors” (red, black, and green) in their cigarette ads and product packaging
1991

Tim Jackson of Chicago Defender
Distributed by Creative License Studio, Inc.
1998

Tim Jackson of Chicago Defender
Distributed by Creative License Studio, Inc.
2000

Tim Jackson of Chicago Defender
Distributed by Creative License Studio, Inc.
2004

Herb Block
The Washington Post
1985

Herb Block
The Washington Post
1986

David Butler
1988

Steve Benson
Morning News Tribune (Tacoma, Washington)
No date

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