Combining Humor, Irony, and Concern for Public Health, Doctors Ought to Care (DOC)
Campaigned Against Smoking for 25 Years in New York City and Across America (5:31)

Ed Anselm - Commentary

– Meeting Alan Blum, MD, and Smoking Cessation Efforts

– Taking DOC (Doctors Ought to Care) Materials to Schools

– Introduction of McSmoke and Nikki Teen

– Consumerism and Behaviorism in Anti-Smoking Activism