Doctors Ought to Care

Combining Humor, Irony, and Concern for Public Health, Doctors Ought to Care (DOC)
Campaigned Against Smoking for 25 Years in New York City and Across America (5:31)

– Meeting Alan Blum, MD, and Smoking Cessation Efforts

– Taking DOC (Doctors Ought to Care) Materials to Schools

– Introduction of McSmoke and Nikki Teen

– Consumerism and Behaviorism in Anti-Smoking Activism